What are the key elements of Shangri-La Hotel’s strategy? Which of the five generic competitive strategies described in Chapter 5 is the company employing? What is Shangri-La’s strategy for competing internationally? 2. What policies‚ practices‚ support systems‚ and management approaches underlie Shangri-La’s efforts to execute its strategy? 3. How important are the company’s training and Shangri-La Care program to its success? What is your assessment of Shangri-La’s compensation policies and
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Shangri-La’s Net Profit Rises 54% Kate O’Keeffe. Wall Street Journal (Online). New York‚ N.Y.: Mar 17‚ 2010. Abstract (Summary) HONG KONG--Luxury hotel operator Shangri-La Asia Ltd. said Wednesday its 2009 net profit rose 54%‚ lifted by higher property prices‚ though its core hotels business suffered from a sharp drop in demand due to the global financial crisis. » Jump to indexing (document details) Full Text (515 words) | (c) 2010 Dow Jones & Company‚ Inc. Reproduced with permission
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โรงแรม Shangri-La ในเดือนพฤศจิกายน 2006 Symon Bridle หัวหน้าเจ้าหน้าที่ปฏิบัติการคนใหม่ของโรงแรมและรีสอร์ทในเครือ Shangri-La ได้ตรวจสอบความคืบหน้าของบริษัทแม่ในฮ่องกง ซึ่งได้ดำเนินการมา 10 ปีก่อนหน้านี้ ซึ่งมีการเติบโตจากธุรกิจที่มุ่งเน้นระดับภูมิภาคไปสู่กลุ่มโรง แรมหรูระดับนานาชาติที่มีการขยายตัวอย่างรวดเร็ว ด้วยพนักงานจำนวน 18‚400 คน โรงแรมจำนวน 50 แห่ง และรายได้ 842 ล้านเหรียญสหรัฐฯ โรงแรมและรีสอร์ทในเครือ Shangri-La เป็นผู้นำในอุตสาหกรรมโรงแรมหรู บริษัทมีการเติบโตอย่างรวดเร็วเพื่อตอบสนองต่อความต้องการที่เพ
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INDRODUCTION In this project I intend to analyze the complex case of Shangri-La hotel chain a company mainly situated in the Asia pacific but also in some regions of Europe‚ North America and Australia. I will explain its business strategy making an external analysis about the macro environment‚ the industry environment and the competitors. I will then try to find some ways to improve the company’s financial and strategic performance and its contribution to a sustainable competitive environment
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1. Shangri-La Background: Shangri-La Hotels and Resorts is a deluxe Asian hotel chain‚ founded in 1971 in Singapore by the Malaysian-Chinese tycoon Robert Kuok. The company quickly differentiated itself from the competition and provided distinctive Asian standards of hospitality and service. As of 2006‚ Shangri-La was the largest Asian-based deluxe hotel group in Southeast Asia. The company managed a total of 50 hotels under two brands: the five-star Shangri-La and the four-star Traders- a sister
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Shangri-La Hotels Shangri-La Hotels and Resorts is a deluxe Asian hotel chain and was founded in 1971 in Singapore by the Malaysian-Chinese tycoon Robert Kuok. The name Shangri-La means “eternal youth‚ peace and tranquility” and embodied the serenity and service for which the hotel chain was renowned throughout the world. As of 2006‚ Shangri-La had four main business segments: hotel ownership and operations‚ property development including commercial buildings and serviced apartments‚ hotel management
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1. What are the key elements of Shangri-La Hotel’s strategy? Which of the five generic competitive strategies described in Chapter 5 is the company employing? What is Shangri-La’s strategy for competing internationally? Firstly‚ the elements involved in a company’s strategy can be separated into two categories: internal and external ones. Based on our research‚ we believe that the key elements that in Shangri-La’s strategy are the internal ones that include management‚ organisation culture‚ employee
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Change Management- Shangri-La 2000 Introduction The paper reviews the changing event of organizational culture of Shangri-La Asia Limited (hereinafter referred to as “Shangri-La”) held in the 1990s. In spite of enjoying some appreciable profits and rapid development of the scale of the company in the early 1990s‚ their management concerned the urgency of change in organization culture in order to enhance customer loyalty through creating a common goal and a set of common values within the organization
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INTRODUCTION Shangri-La Hotels (Malaysia) Berhad (SHMB) incorporated on 29th June 1971 and registered its office which located at 13th Floor‚ UBN Tower‚ 10 Jalan P. Ramlee and postcode 50250 Kuala Lumpur‚ Malaysia. The head office is located Shangri-La Rasa Sayang Resort and Spa‚ 10th Mile‚ Batu Feringgi Beach‚ 11100 Penang. Shangri-La Hotels operated under hospitality (hotels) industry and engages in variety operation of beach resort‚ clubhouse‚ hotels‚ golf course as well as associates in the
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in James Hilton’s novel Lost Horizon published in 1933‚ the name Shangri-La encapsulates the serenity and service for which Shangri-La is renowned worldwide. Hong Kong-based Shangri-La Hotels and Resorts is Asia Pacific’s leading luxury hotel group and regarded as one of the world’s finest hotel ownership and management companies. The Shangri-La story began in 1971 with its first deluxe hotel in Singapore. Today‚ there are 68 hotels and resorts throughout Asia Pacific‚ North America and the Middle
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