Table of Contents EXECUTIVE SUMMARY i PRODUCT 1 The new product process 1 1.1 Stages in the new-product process 1 New product strategy development 2 Objectives of the stage 2 Identify Markets and Strategic Roles 2 Cross-functional teams 2 Idea generation 3 Customer Suggestions 3 Employee and Co-worker Suggestions 3 Research and Development Breakthroughs 4 Competitive Products 4 Screening and evaluation 5 Internal Approach 5 External Approach
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3 Product Strategy.......................................................page 3 Product Packaging Picture......................................page 7 Price Strategy..........................................................page 10 Bibliography.............................................................page 13 Executive Summary Discuss your new product idea and why you believe that there is an unsatisfied need/want and demand for this product idea in the
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using a model the levels of a product. Kotler distinguished three components: need: a lack of a basic requirement; want: a specific requirement for products or services to match a need; demand: a set of wants plus the desire and ability to pay for the exchange. core benefit: the service or benefit the customer is really buying. Marketers as benefit provider. A hotel guest – room basic / generic product change core into basic represents all the qualities of the product : a hotel room includes a
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introduction of products and services to stay alive in the market. Continuous learning helps organizations to identify gap between the current business and areas which could be tapped with the help of existing knowledge of the market which is close to our existing area of focus. This fits to services businesses as well as products businesses. Where there is a solution to a problem‚ there is the prospect for a business. One of the many ways of continuous improvement of the business is product/service
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centralized planning economy to a more open and decentralized market economy. China’s Gross Domestic Products (GDP) growth rapidly with an average 8% raise per year and seem will maintain its high-speed increase in the future. At the same time individual income gain fast growth particularly in some eastern coastal city like Shanghai (see Appendix 1‚2). A top economical official predict: “China’s gross domestic product will maintain its 7 percent growing speed in the future” (Yang‚ 1998). Social/Culture
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(3300–1300 BC) that was located in modern-day Pakistan and Punjab. The Indus Valley is one of the world’s earliest urban civilizations‚ along with its contemporaries‚ Mesopotamia and Ancient Egypt that were all located along rivers. Mumbai‚ India vs. Shanghai ‚China Since India and China are one of the
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Have you ever wondered if organic products is really worth paying more than regular products? Have you ever wondered if organic products are actually healthier for you? People who buy organic foods and products are usually seeking assurance that the food or products they are buying is gentle to the earth and that the food they are buying and eating is safe. Many studies have found that organic produce is more nutritious than non-organic produce. The term organic simply means using no chemicals
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What is “functional product”‚ and what is “innovative product?” We can use the nature of product demand to classify whether a product is a functional product or an innovative product. With different product characters‚ supply chain management method that managers should choose will also be varied. Functional products are products that people buy in wide range of retail outlets‚ and those products have more stable and predictable demand‚ as well as long life cycles. For example‚ most of
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espresso beverages‚ cold blended beverages‚ a range of complementary food items‚ different varieties of premium teas and coffee-related accessories and equipment‚ primarily through company-operated retail stores. Starbucks also sells coffee and tea products and licenses its trademark through other channels such as licensed retail stores and‚ through certain of its equity investees and licensees‚ Starbucks produces and sells a range of ready-to-drink beverages. All channels outside the Company-operated
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Why I choose Apple product? What are its interesting features? If I choose a product‚ I will surely select those that is reliable and proven and tested by millions of the consumers worldwide‚ in short I am one of those people who are always after with quality and durability. Apple smartphones is an epitomy for quality. Apple products are usually mob by Its customers because of its incredible IOS operating system and multi touch features. In addition‚ I think many people prefered to own an Apple
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