leader can be achieved. Sunsilk shampoo are targeting young adult between the age of 21 and 25 or above‚ where on that age‚ the girls need an actualization and acceptance of the society. They are the type of strivers people‚ who are trendy and fun loving‚ money defines success‚ concerned about the opinion of others type of people. On the Foot Cone and Belding Grid‚ determine self-satisfaction or reactor will be the target‚ they primarily focus on feeling. Shampoo is a low involvement product. On
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shifted their attention to conditioners to create greater demand in hair care. * Gel remained the most popular type of styling . * Anti-dandruff shampoos tend to be more popular amongst the make population. * Rising prices due to high costs and products for specific hair problems * Most woman in the country prefer to purchase shampoos which smooth the hair. * Keen for natural products * Heavy advertising and promotions to avoid brand switching. ** Philippines hair care is 56%
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PROJECT SYNOPSIS MARKETING STRATEGIES OF PERSONAL CARE PRODUCTS OF ITC LIMITED Submitted by: HARPREET KAUR 0621002543 Submitted to: [pic] INSTITUTE OF MANAGEMENT & TECHNOLOGY CENTRE DISTANCE LEARNING GHAZIABAD (U.P.) PROFORMA |Name |Harpreet Kaur | |Address
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A Case Study 21 Introduction 22 Method 24 Results 25 Discussion 31 CHAPTER III: METHODOLOGY 34 Sample and Procedure 34 Questionnaire 35 CHAPTER IV: DATA ANALYSIS AND RESULTS 39 Respondent Profile 39 Identification of Hair wash Brand Users 40 Relative Utility of Product Characteristics 41 Prediction of Future Hair wash Shampoo Purchases 42 The Hedonic Framework 44 Psychographic and Demographic Characteristics of Brand Users versus Nonusers 49 CHAPTER V: DISCUSSION 53 CHAPTER VI: CONCLUSIONS
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following case and answer the questions: SYD COMPANY The market for women’s hair shampoos has become highly specialized and segmented. In recent years a large number of special purpose shampoos have appeared on the market‚ each promising to provide various hair care benefits to the potential user. The Syd Company is diversified manufacturer of consumer packaged goods. At this time the firm has no women’s shampoo in its product line. The company’s marketing research personnel met recently with
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Products Skin care Fairever Fairness cream Nyle Herbal cold cream Nyle Moisturising Lotion Hair Care Chik Shampoo Nyle Herbal Shampoo Meera Shampoo/Meera Herbal Powder/Meera Hair oil Karthika Shampoo Personal care Spinz perfume Spinz deodorants Spinz Talc Meera Herbal Soap Food Products Chinni Garden Namkeens Ruchi Retailing Green trend Salons by 2005 Situation Analysis Market Summary: Cavinkare identified the gaps overlooked by established players in the market. The major challenge
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services you will be providing him/her. 3. Next‚ you have to make sure that your hands are properly sanitized. Make sure to wash your hands with soap and warm water. Also make sure to use hand sanitiser. 4. Start getting the client ready for the shampoo. If they have long hair‚ make sure to pin it up. This will make it much easier when it comes to putting the towel around their neck and the cape. Make sure to drape a towel around their neck which will help protect them from the water. 5. Place the
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hair care brand‚ primarily aimed at women‚ produced by the Unilever group‚ which is now considered the world’s leading company in hair conditioning and the second largest in shampoo[1]. Sunsilk is Unilever’s leading hair care brand‚ and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands". Sunsilk shampoos‚ conditioners and other hair care products are sold in 69 countries worldwide. Sunsilk is sold under a variety of different names in markets around the world including Elidor
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Description Introduction Sunsilk is a hair care brand‚ primarily aimed at women‚ produced by the Unilever group. Sunsilk is Unilever’s leading hair care brand‚ and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands". Sunsilk shampoos‚ conditioners and other hair care products are sold in 69 countries worldwide. Unilever Pakistan History By far the largest consumer products company in Pakistan‚ UPL is a part of the consumer products giant Unilever. UPL was established some
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Relationship Management Product: Shampoo is one category which advances by being at the highest standing in hair care products. Nexxus is the name of Hair shampoo; it represents the beauty and wellness which is associated with beautiful hair. It promises to deliver riches and wealth solutions and grants a salon experience. (Nexxus‚ 2013). Reason to use this product: It is affordable and is associated with the smoothness and shine that only Salon Shampoos are empower to provide but at much expensive
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