Barger‚ previously president and COO of JetBlue‚ was named the airline’s CEO. JetBlue’s board promoted Barger to the CEO role in the wake of a highly publicized operational crisis in February that led to the cancellation of over 1‚100 JetBlue flights and adversely affected the travel plans of thousands of passengers. Though numerous interviews and meetings during the past day allowed Barger to outline his vision for the airline‚ he realized that he needed to move quickly in implementing that
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Marketing Strategies Kingfisher airlines launched its domestic air service operations in May 2005.KFA was promoted by UB group and offered a single class- “Kingfisher Class”. KFA successfully leverage the youthful and vibrant image of its kingfisher beer brand and called its airlines as ‘Funliners’ to emphasize the fun-filled experience. Within the first six months of its launch‚ KFA managed to corner a 6% market share in the domestic air travel mark. KFA started its operation in May 7‚ 2005‚ positioning
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Buying the Big Jets. Ashgate Publishing Limited IATA (2013) Jet Fuel Price Development [online] available from <http://www.iata.org/publications/economics/fuel-monitor/Pages/price-development.aspx> [10 March 2013] Biofuels for Air Travel (2013) Biofuels for Air Travel [online] available from< http://www.biofuelstp.eu/air.html> [27 February 2013] Strahan‚ D
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company based out of Atlanta‚ Georgia which manages all of Delta’s Air Line’s information technology solutions‚ development‚ and support‚ including the award winning Delta Nervous System. Although the company is owned by Delta Air Lines it has a whole separate top management team. The current CEO is Shirley Bridges; she oversees 2‚000 of Delta Technologies employees. Their mission statement ("Delta Technology exists to enable Delta Air Lines to fully achieve its goals by leveraging technology to create
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Singapore Airlines Limited © MarketLine Page 2 Singapore Airlines Limited Company Overview COMPANY OVERVIEW Singapore Airlines Limited (Singapore Airlines or "the group") is engaged in passenger and cargo air transportation‚ airport terminal services‚ engineering services‚ training of pilots‚ air charters‚ and tour wholesaling and related activities. The group operates in East Asia‚ South West Pacific‚ Europe‚ the Americas‚ West Asia‚ and Africa. It is headquartered in Singapore and employed 23‚800
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Part I: Issue Identification In May 2007‚ David Barger‚ President and CEO of JetBlue Airways‚ expressed the great need to slow down the airline’s growth in response to increasing fuel costs and the consequences stemmed from the Valentine’s Day crisis. As an LCC‚ JetBlue had to decrease its growth rate by reducing deliveries of E190 and A320 due to its weak financial position and the market’s softening demand. Considering the performance of JetBlue after the addition of E190 to its fleet‚ JetBlue
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Marketing Practice for Delta Airways Timothy Duffy BUS 330 Principles of Marketing Benjanette Matthews JUNE 17‚ 2012 Delta Airways (DELTA) is the US’s largest airlines; it operates both internationally and domestically along with chartering air services for the carriage of passengers‚ cargo and mail. The airline flies to over 900 destinations globally and is considered to be a leader within the industry with almost 770 aircrafts in service. Starting back in 1924 as a crop dusting company down
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traced back to its actions in 1987 following the integration of Air Cal. In 1999; American Airlines pilots were involved in a sickout over the acquisition of Reno Air. The pilots had charged that American would not raise the salaries of the already lower paid Reno Air pilots and would begin to give routes to these lower paid pilots over the higher paid American pilots. Had American Airlines not already demonstrated this tactic with the Air Cal pilots‚ the American pilots might not have thought it would
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Abstract. This report will be discussing strategic management to a company in the airline industry. This report will examine a chosen company’s strategic management and outline the stages. Strategic management is analyzing the situation facing the firm‚ also on the foundation of analysis formulating a strategy and lastly implementing strategy. Strategic management is the identification and the description of strategies that can be used by managers so as to attain better performance which in turn
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EXECUTIVE SUMMARY Stagflation in US economy threatens outlook for the airline industry profitability. US airlines forecasting Q108 losses citing high fuel costs and a potential economic slowdown. Other regions of the world will expand such as Asia‚ Middle East and Latin America. Slowdown has already affected some US small-mid cap carriers with the recent onslaught of bankruptcies. US majors are better armed to combating the effects of the sharp increase in jet fuel. Cost reduction
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