AVALON Consulting Case Study CONFIDENTIAL 2010 © Avalon Consulting. All Rights Reserved A large CV manufacturer in India wanted Avalon Consulting to conceptualize and facilitate implementation of strategies to improve market share in their OEM branded spare parts business Situation Approach Solution Client Our client is a large Commercial Vehicles manufacturer in India and had a OEM branded spare parts business with a turnover of about USD 50 million before the engagement
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Case Discussion – Chapter 5 Trade in Information Technology and U.S. Economic Growth 1. During the 1990s and 2000s computer hardware companies in certain develop nations progressively moved the production of hardware components offshore‚ often outsourcing them to producers in developing nations. What does international trade theory suggest about the implications of this trend for economic growth in those developed nations? Answer When production of commodity-like components
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(Guangdong Province) Top Loyal International Holdings Ltd. Table of Content Executive Summary 2 Background 2 About the Company 2 About the Product 3 SWOT analysis 4 Strengths 4 Weaknesses 5 Opportunities 6 Threat 6 Marketing Plan 7 Marketing objectives: 7 Market Target 8 Positioning: 8 Points of difference 9 Marketing Strategy (4Ps) 9 Product 9 Price 11 Promotion 12 Place 13 Financial Analysis 14 Executive Summary The market focus of this marketing plan
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Brazil Case Study Analysis of National Strategies for Sustainable Development This document is one of 19 country case studies that form the knowledge base for a synthesis report entitled “National Strategies for Sustainable Development: Challenges‚ Approaches‚ and Innovations Based on a 19-country Analysis.” The synthesis report and country case studies are available electronically at: http://www.iisd.org/ measure/capacity/sdsip.asp http://www.gtz.de/rioplus/download June 2004 Notice
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Econ 387 Assignment 1 Yilong Li Summary of “China and India: Idiosyncratic Paths to High Growth.” The article “China and India: Idiosyncratic Paths to High Growth” by Kaushik Basu particularly described the specific economy growth of China and India. She illustrates the growth through several points‚ such as‚ special labor force‚ capita income‚ social policy and market liberalization. In this essay‚ I’m giving a summary about her article through theses points and some personal opinions related
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Google in China Business Case Analysis Facts of the Case: Key - Stick to the most important facts presented (Point form is expectable ONLY in this section) ▪ Case is based on the negotiation that took place between Google Inc. and the Chinese government to allow their citizens access to Chinese version of Google.com (Google.cn) ▪ Google looking at vast business opportunities in China as a long-term strategy. Due to its population size and market potential‚ China has become an attractive
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Xian-Janssen Pharmaceutical (China) and the Euro How can the Chinese subsidiary of a multinational company both hedge its currency risks and still meet the sales and profitability objectives directed by leadership? Paul Young was the financial controller of Xian-Janssen Pharmaceutical Ltd. (XJP)‚ the Chinese subsidiary of the U.S.-based multinational‚ Johnson & Johnson. Paul was preparing for a meeting with his CEO‚ Christian Velmer‚ which would focus on the business plan for the coming
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Davis: Growing a Company International Aquisition Going multinational is a very complex procedure for a company and it requires dexterity and research. The Davis Service Group‚ a conglomerate initially based in UK‚ has proved to be a successful multinational expansion. Back in UK‚ David Service Group comprised of three branches being Sunlight‚ a textile maintenance company whose prime focus was to rent sheets to hotels‚ hospitals‚ and other businesses‚ Elliott‚ a building system company which concentrated
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research. While management was in general agreement that marketing research was an essential ingredient in marketing orientation and sales strategy‚ there were two viewpoints as to the type of marketing research needed. One group believed that market studies and data were most crucial to the success of the ¢er; hence‚ they favored using the services of marketing-research companies‚ such as Audits and Surveys or A.C. Nielsen Company. Both Audits and Surveys and Nielsen prepared bimonthly reports measuring
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Branding Strategy of Sony Ericsson in International Markets 1. Introduction In today‟s global marketplace‚ MNCs need to set up effective branding strategies in order to be competitive. Depending on the structure of the company and the products offered‚ MNCs can use different strategies. There are certain characteristics that will affect the type of strategy chosen. In order to reach economies of scale and scope‚ many MNCs standardize their branding and marketing activities. But‚ when expanding
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