Section 1: Industry Overview 1-1: GoodLife Fitness Overview Background * Established 1979. * Canada’s largest and most successful fitness company. * Over 750‚ 000 members across Canada. * 1 in every 45 Canadians has a Good Life Fitness membership. * Approximately 275 clubs across Canada. * Employs over 9000 associates. * Awards include: * Canada’s 50 Best Managed Companies Platinum Member status. * 10 Most Admired Corporate Cultures
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they do participate in more than one service organization. Health clubs members’ agree toward the interest statement. They prefer to dress for comfort‚ eat healthy food over tasty ones and they do think that all of their families should belong to the gym. Health clubs members’ strongly agree toward the opinion statement. They believe that maintaining fitness level is the most important thing‚ the world is overwhelmed with obesity issue and they agree that PE was one of their favorite subjects. In
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new business. As a ‘no-frills’ type of fitness center‚ Snap Fitness offers its customers convenient‚ 24-hour access‚ hassle-free work outs without an annual contract. The company offers assistance in site selections‚ the build out and design of the gym‚ in-house financing‚ franchisee training sessions‚ and continued training support to promote successful franchise operations (Snap Fitness‚ 2011). Snap Fitness Costs The initial investment
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industry has maintained steady growth‚ with gym membership rates growing consistently and profit remaining solid. Demand for gyms health‚ and fitness clubs will continue to grow over the next five years. The reason for the growth is the general public is becoming more health conscious and the aging population places a greater emphasis on staying fit (http://www.ibisworld.com/industry/default.aspx?indid=1655). People who are fitness savvy will be found in gym facilities‚ marathons‚ runs‚ relays‚ sport
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The Gym What truly defines a man is what he has to show when the weights of life are coming down. The gym is the place where I go to let off steam‚ forget about the world‚ and work towards my dreams. To play football at the next level is my dream and the gym is the gateway to the path that I will travel to get there. Everyone has that one thing they do to keep a sane mind. Whether it’d be painting ‚listening to music‚ or my case going to Anytime fitness . Anytime Fitness is one of the local
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Marketing Plan for the Fitness Depot Mike Fine 11/7/2014 Executive Summary The Fitness Depot will be a health club that provides affordable gym memberships to average health-conscious consumers in the City of Lincoln‚ Nebraska. My goal is to be recognized for innovative thinking and willingness to help people of all fitness levels. Our low prices‚ online dashboard of progress and discrimination free zone philosophy will be part of the future success of this health club. Members of the
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be the event’s marshals. Product rationale By spreading awareness regarding the obesity issue‚ we will help inject positivity into the children’s lives. Since this event will be successful in the humanitarian‚ we will be able to create an outdoor gym for children in one of the Southern Municipality’s schools and call it “The bnl Sports corner for children.” Project deliverables The main project deliverables are: Booking the place/walkathon area. Getting the sponsors approvals
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theses clubs were minimal to members. The interest became bigger throughout the 1970 ’s. People started to think about having more ways to stay fit than just tennis and racquetball. Aerobics‚ bikes‚ treadmills‚ and cardiovascular equipment were added to gyms. Women liked the idea of aerobic classes and lead to the higher number of women joining clubs during the 1980 ’s. The Health and Fitness Industry did decrease at the time between the 70 ’s and 80 ’s. There reputations were put at risk because of
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The Health Club Industry This case provides an opportunity to practice analyzing the industry environment and how it might influence the strategic issues facing a firm. In essence‚ any industry analysis requires us to think about how broadly we should define the scope of the industry. Please be sure to identify the boundary of the industry. In preparing your case for class discussion‚ please ensure you have read chapter two from Dess Lumpkin and Eisner‚ 2012‚ which is available on Blackboard. Further
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the top-rated gyms in the Southwestern Ontario. 2Our principal goal has always been making your workouts enjoyable. 3To continue to provide you with the best equipment and programs‚ your feedback is needed. 4An outstanding program with quality equipment and excellent training programs has been provided by Body Fitness. 5However‚ more individual attention could be given by us to our customers if our peak usage time could be extended. 6You have probably noticed that attendance at the gym increases from
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