Title-Service Marketing in Health Sector of India Name-Kripal Singh Niranjan Introduction: - Services marketing typically refers to both business to consumer (B2C) and business to business (B2B) services‚ and includes marketing of services like telecommunications services‚ financial services‚ all types of hospitality services‚ car rental services‚ air travel‚ health care services and professional services. The range of approaches and expressions of a marketing idea developed with the hope that
Premium Health care Marketing Health insurance
Ever heard of applied kinesiology? If you know what it is‚ then count yourself among the select enlightened few. Kinesiology is a largely unknown but rapidly growing holistic therapy that can be applied in different scenarios due to its many uses. Kinesiology can be a good way of testing any allergies you might have‚ getting rid of stress and resolving different health problems without the intake of prescription drugs. If you’re the type of person who prefers a more natural approach to wellness
Premium Medicine Pharmacology Alternative medicine
Hospitality Service Marketing This is a basic course in service marketing and vital for any hospitality industry programme. Synopsis: The subject discusses on service marketing‚ market planning‚ market segmentation‚ service marketing and relationship marketing‚ developing in effective service mission‚ positioning and differentiation of services‚ marketing plans‚ customer – focused service and market research. Objectives: At the end of the course‚ the student will be able to: 1. Understand
Premium Marketing
INTRODUCTION TO ISLAMIC BANKING The term Islamic banking refers to a banking activity or a system of banking that is in consonance with the basic principles of Islamic Shariah (rules and values set by Islam). Islamic banking is also known as interest free banking system as the Shariah disallows the acceptance of “Riba” or interest rate for the accepting and lending of money. In Islamic banking system‚ a business that offers good interest rates or services is strictly prohibited and it
Premium Islamic banking Islam Sharia
UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FALCUTY OF POST- GRADUATE [pic] FINAL ASSIGNMENT Subject: APPLIED LINGUISTICS Topic 5: DISCUSS SOME OF THE FACTORS AFFECTING LEARNER’S ACHIEVEMENT IN SECOND/ FOREIGN LANGUAGE LEARNING Lecturer: Dr. Hoàng Văn Vân Learner : Nguyễn Thị Huyên
Premium Language education Second language acquisition Language acquisition
relationships with customers and society 2)A Junior marketing executive at MegaGrain Cereals suggests increasing the package size and price of its best-selling brand without increasing the amount of cereal inside the box. Her superior warns that this might be a bad idea because MegaGrains long-term survival‚ like most companies‚ depends on -creating and maintaining satisfying exchange relationships 3)Which of the following statements about marketing environment forces is not correct? -They fluctuate
Premium Marketing
Strategies for Marketing of Indian Village Industries Shashi Prakash Mishra Rural Craft & Engg Section MGIRI‚ Wardha‚ Maharashtra INTRODUCTION Our country is endowed with a good degree of ethnic and regional diversity
Premium Marketing Rural economics Rural
SOCIAL RESPONSIBILITY‚ CONSUMERISM‚ AND THE MARKETING CONCEPT Robert D. Winsor‚ Loyola Marymount University ABSTRACT This paper compares the often-criticized "selling orientation" or "selling concept" with the commonly-praised "societal marketing concept "from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation by marketers. The implications of this similarity are explored
Premium Marketing
The Green Belt movement was founded 1977 in Kenya by Professor Wangari Maathai‚ under the auspices of the National Council of Women of Kenya. The Green Belt movement is an indigenous‚ grassroots‚ non-governmental organization that takes a holistic approach to development by focusing on environmental conservation‚ community development and capacity building. The Green Belt Movement organizes women in rural Kenya to plant trees‚ combat deforestation‚ restore their main source of fuel for cooking‚ generate
Premium Biodiversity Environmentalism Natural environment
long-lasting relationships with their customers and increase their revenues and profits. CRM in the banking sector is of greater importance. The aim of this study is to explore and analyze the strategic implementation of CRM in selected banks of Pakistan‚ identify the benefits‚ the problems‚ as well as the success and failure factors of the implementation and develop a better understanding of CRM impact on banking competitiveness as well as provide a greater understanding of what constitutes good CRM practices
Premium Customer relationship management Marketing