SERVICE MARKETING IN BANKING SECTOR AND RECENT PERCEPTIONS IN MARKETING THOUGHTS OF SERVICES MARKETING IN BANKING Marketing approach in banking sector had taken significance after 1950 in western countries and then after 1980 in Turkey. New banking perceptiveness oriented toward market had influenced banks to create new market. Banks had started to perform marketing and planning techniques in banking in order to be able to offer their new services efficiently. Marketing scope in banking sector
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Module - 1 Meaning: According to Philip kotler Service:-“any act or performance that one party offers to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to the physical product.” According to leonard l.berry “Goods can be defined as objects‚ devices or things‚ whereas services can be defined as deeds‚ efforts or performances.” Characteristics of services: Intangibility: • Cannot be seen like the physical products
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within families are also created from a blueprint. The Collins English Dictionary defines a blueprint as “an original plan or prototype that influences subsequent design or practice” (n.d.). An architectural blueprint provides the builder with design details which can lead to a successful or unsuccessful project (Woody‚ 2011). The same is true for the development of communication styles within an individual. If families provide a strong communication blueprint then children will construct healthy
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all aspects of banking activity. And was regard as the main driving forces for the changes in banking industry. In my opinion‚ the technology influences the banking industry‚ mainly in the following six aspects: 1. Technology is influencing competition and the degree of contestability in banking. Due to the development of technology‚ bank’s superiority in information is deteriorated. Entry barrier have been declining‚ new competitor have emerged. Some financial products and services have become more
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Challenges for Mobile banking services Mobile banking is also popularly known as SMS banking or M-banking. It is the latest development in the banking sector that enables us to conduct banking transactions by using the mobile phone. Mobile phones are no longer a communication device‚ but can be used for several other purposes including executing business operations. After internet banking‚ it has added another dimension to banking by enabling any kind of banking transactions like payments‚ balance
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Sophia Sanvictores Ms. Younen ENG2D1- 06 January 14th 2013 Blueprint to Success A majority of successors all share something in common. They all have these personality traits that were able to get them to where they are today. The reason many people are not successful‚ is they lack these traits that are essential for success. These traits form a solid foundation for the blueprint of your success. What is the blueprint for success? The answer lies in these three words; wisdom‚ courage‚ and love
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INDUSTRY ANALYSIS An analysis of banking sector in India Introduction The liberalization brought in 1991 has swept the economic landscape of thecountry. The automobile industry is one of the invisible faces of liberalization .For the people who were used to many years of Ambassador cars with various models notdifferent in anyway except a few changes in every model‚ the arrival of Maruti heraldedthe beginning of a new experience in automobile comfort. It was the same with BajajChetak. Its obnoxious
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I have been working in the banking industry for over fifteen years. Nowadays‚ the banking industry has changed so much in comparison to the banking industry a decade ago. Technological advances have revolutionized people’s banking habits. Advance technology has given people more options than just coming in physically into the bank to conduct account transactions. In this paper‚ I will compare banking in the past versus banking today and how technology has played such an enormous role in creating
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TITLE PAGE THE IMPACT OF COMPUTER SERVICES IN BANKING INDUSTRIES A CASE STUDY OF UNITED BANK FOR AFRICA (U.B.A) GUSAU BRANCH. BY ABDUL AZIZ SANIN BABA ADM NO: 10202 MARYAM ABDULLAHI ADM NO: 10209 SUBMITTED TO DEPARTMENT OF COMPUTER SCIENCE‚ ZAMFARA COLLEGE OF ART AND SCIENCE (ZACAS) GUSAU‚ ZAMFARA STATE. IN PARTIAL FULFILLMENT FOR THE REQUIMENNT OF THE AWARD OF PROFESSIONAL DIPLOMA C ERTIFICATE IN COMPUTER SCIENCE March‚ 2009. I APPROVAL PAGE This research work has been read‚ accepted and approved
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INVESTMENT INDUSTY ANALYSIS Investment Industry EXECUTIVE SUMMARY We chose to do our analysis on the Investment Industry. The companies that we have chosen to analyze are Bank of America Merrill Lynch followed by Goldman Sachs Group‚ Morgan Stanley‚ and JP Morgan Chase and Co. These companies are known as investment banks. An investment bank is a financial institution that assists individuals‚ corporations‚ and governments in raising capital by underwriting and/or
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