ABSOLUT FACTS • ABSOLUT VODKA‚ introduced in the US in 1979‚ is the fourth largest international premium spirit in the world and is available in more than 150 markets. ABSOLUT VODKA is the number two brand of premium vodka worldwide. (Source: Impact International) • Since its launch in 1979‚ ABSOLUT VODKA has achieved significant worldwide sales growth‚ from 10‚000 nine-liter cases (90‚000 liters) to 11.0 million nine-liter cases in 2010 (99.0 millions of liters).Every bottle of ABSOLUTVODKA
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In the experiment of distillation we separated two miscible liquids. The purpose of distillation is to identify and purify compounds. We began our experiment by setting up an apparatus for macroscale simple distillation. We used 60 ml of Cyclohexane/ Toluene. We began with the temperature at 50 degrees Celsius. Unfortunately‚ we reached an error when the compounds evaporated too rapidly. The compounds evaporated so quickly that we lost data from 2 ml to 13 ml. The heat was lowered and as a result
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FRACTIONAL RESERVE BANKING Fractional reserve banking is a system under which bankers keep as reserves only a fraction of the funds they hold on deposit. This system has three features: • Bank Profitability By getting deposits at zero interest and lending some of them out at positive interest rates‚ goldsmiths made profits. The history of banking as a profitmaking industry was begun and has continued to this date. Banks‚ like other enterprises‚ are in business to earn profits. • Bank Discretion
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Distillation Alcoholic distillation is basically the process of separation the more volatile component‚ alcohol‚ from the less volatile component‚ water‚ from a water/alcohol solution‚ by heating the solution and condensing and collecting the alcohol rich vapours released‚ as a high alcohol strength liquid (spirit). The starting material for most distillations‚ such as wine for brandy and beer for whisky‚ are usually weak alcoholic solutions (5%-7% v/v ethanol) This seems counter intuitive
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Discussion: Continuous distillation‚ a form of distillation‚ is an ongoing separation in which a mixture is continuously (without interruption) fed into the process and separated fractions are removed continuously as output streams. A distillation is the separation or partial separation of a liquid feed mixture into components or fractions by selective boiling (or evaporation) and condensation. A distillation produces at least two output fractions. These fractions include at least one volatile
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GOAL The goal of this experiment was to separate Toluene and Hexane by distillation and gas chromatography based on their difference in boiling points. The boiling point of hexane is 69 degrees Celsius and the boiling point of toluene is 110 degrees Celsius. Three fractions were collected for both simple and fractional distillation. The first fraction was hexane since it had the lower boiling point. The second fraction was a mixture of toluene and hexane. The third fraction was toluene since it had
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The Extraction of Bio-ethanol from Apple (Malus domesticus) and Banana (Musa accuminata Colla) Peelings through the Process of Fermentation and Distillation Abstract Apple (Malus domesticus) and banana (Musa accuminata Colla) peelings are common household waste products. This study sought to extract bioethanol from these two peelings and to compare which sample can produce more bioethanol. About 400 grams of apple and banana peeling was obtained from the 1 kilogram bought from the supermarket
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are volatile components associated with the aromas of seeds‚ bark‚ or roots of plants. In this experiment‚ the essential oil eugenol was isolated from ground cloves using steam distillation techniques. Eugenol had a high boiling point‚ but it was isolated at a lower temperature by performing a co-distillation with water‚ a process known as steam distillation. This technique allowed the desired material to be distilled at a lower temperature than 100℃. The point of the steam distillation was to use
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Page 1 of 18 Abstract: The Absolut Vodka advertising campaign has been running non-stop since 1981. It’s been over 20 years‚ which in advertising‚ is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising. It is rarely that one comes across ads which cut on the copy to focus on the visual appeal. Absolut Vodka is one such campaign. The star of the ads is always the beautiful‚ artful‚ chameleon-like bottle from Sweden. It’s brilliant
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Marketing Audit: Burnett’s Flavored Vodka Over the past decade‚ the popularity of the spirit vodka has gone through the roof in terms of U.S Consumption. With many consumers looking for healthier‚ low calorie alternatives to beer‚ wine‚ and other dark spirits‚ Vodkas popularity comes as no surprise. The rise of vodka has also brought about another growing trend in the spirits industry and that is the growth of flavored vodkas. Flavored vodkas allow consumers with particular taste to enjoy an
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