SYNOPSIS A Project report on consumer buying behavior (cbb) of t.v. sets Session 2009-11 Submitted by: Group # 03 section a PGDM (General) sem- 1 Submitted to: Ms Shivani Bali Faculty‚ Quantitative Methods for Management. TABLE OF CONTENTS Contents Page
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Content 1. Task 1 - Consumer Behaviour in the Consumer Electronics Market 1.1. Task 1a): Recommended Marketing Actions for Influencing Individual Consumer Behaviour……………………………………………………….2 1.2. Task 1b): Multimedia Strategy……………………………………….15 2. Task 2 - Individual Critical Reflection on Learning Outcomes………………16 3. Literature……………………………………………………………………...18 1. Task 1 - Consumer Behaviour in the Consumer Electronics Market 1.1. Task 1a): Recommended Marketing Actions for Influencing
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problem begins with understanding how consumers or companies make buying decisions. Buyers will typically go through various stages to make the decision to purchase. Marketing and consumer behavior are intrinsically connected. Without grasping a level of understanding of what drives consumers‚ marketers would have a pretty difficult time identifying the right market segments and putting together a marketing campaign that will attract attention. Studying consumers helps marketers improve their strategies
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Consumer Behaviour: Wine 1. The consumers have higher-order needs and aspirations. Have a common desire for pleasure‚ status and knowledge. Tend to be from the middle-aged‚ educated and high-income market segment. They are high-involvement consumers generally motivated by the pleasure they receive from the product rather than its purely functional utility.Overall needs are more hedonistic and self-gratifying rather than functional and utilitarian. 2. Physiological needs: food‚ water and safety
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Effect of Sales Promotion Activities on Consumer Buying Behavior SUBMITTED TO: Prof. Sunil bhardwaj Submitted by: DR. AKSHAY TYAGI (08BSHYD0049) AMIT SINGH BISHT (08BSHYD0077) ASHUTOSH KUMAR SHARMA (08BSHYD0160) LAVEENA GUPTA (08BSHYD0839) SUGANDHA CHAWLA (08BSHYD0375) SECTION E DATE 22 DEC 2008 INTRODUCTION Consumer has been playing the key role in the business growth models of all sectors. The change from “Push” to “Pull” strategy has opened up doors for research on
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........................................... 2 Company background………………………………. 2-3 2.0 Howard-Sheth model of buying behaviour…………… 3 Need recognition……………………………………… 4 Information search……………………………………. 4
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Consumer buying behavior A consumers buyer behaviour is influenced by four major factors; cultural‚ social‚ personal‚ and psychological factors. These factors cause consumers to develop products and brand preferences. Although many of these factors cannot be directly controlled by marketers‚ understanding of their impact is essential as marketing mix strategies can be developed to appeal to the preferences of the target market. Definition of Buying Behavior: Buying Behavior is the decision
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Question 1.1 Consumers make decisions on a daily basis and about nearly every product they buy and use‚ Blackwell et al. (2006‚ p.69). Complex buying behaviour occurs when the consumer is highly involved with the purchase. High-involvement purchases include those involving high expenditure or personal risk‚ usually associated to purchases such as buying a house‚ laptop‚ diamond ring or motor vehicle. These items are not purchased often‚ and the tasks associated to the decision process are complex
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CONSUMER BUYING BEHAVIOUR OF LAKME | SUBMITTED BY: AKANKSHA ARORA- 10BSPHH010050 DEBOPRIYA SAHA- 10BSPHH010213 DIPIKA AGARWAL- 10BSPHH010233 RISHIKA SHARMA- 10BSPHH010634 VRINDA BAJLA- 10BSPHH010888 TABLE OF CONTENTS Overview of Industry and company profile Marketing Mix SWOT Analysis Brand Equity of Lakme Perception and Attitude of consumers Promotional strategies of Lakme How Lakme influences Consumer Behaviour
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utilitarian product for all the consumers. * In cases where a high end refrigerator is bought it is also to satisfy the esteem need of the consumer. By buying a high end product at a premium price the consumer would like to impress his friends or relatives after being seen using a stylish and high technology product. Marketing Implications: In the case of high quality product the marketer should try to promote its products in a way such that the consumer feels that owning the product will
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