Discourse: Ellen Lupton’s Deconstructivist Theory Key concepts from Ellen Lupton’s A Post-Mortem on Deconstruction? * Deconstruction is part of a broader field of criticism known as “post-structuralism‚” whose theorist have included Jacques Derrida‚ Roland Barthes‚ Michel Foucault‚ Jean Baudrillard‚ among others. Each of these writers has looked at modes of representation – from alphabetic writing to photojournalism – as culturally powerful technologies that transform and construct “reality”
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Explain Hall’s concept of representation in your own words. What is the relationship between language and culture? How do we make meaning of the world through our conceptual maps (culture)? Attempt to ‘read’ the following ad identifying the signifier and signified‚ and the denotation and connotation. Before explaining the relationship between language and culture we have to make sure what culture means nowadays. The Oxford English Dictionary (OED) presents four definitions for the term culture:
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INTRODUCTION TO PHONETICS Communication is possible only with use of language. A language can be used in two ways for the purpose of communication .The two purpose of communication is spoken and written. Speech is more important medium than the medium of writing. USES OF SPEECH: *Speech comes first in history. *Speech comes first in the history of any individual. *Speech is used much more than writing as a medium‚ *Written language is an attempt to represent the sands used in spoken language
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Lots of words from our language derive from other languages. As Italian as a proper language developed during the 13 century‚ lots of Arabic scientific and mathematical words are present such as “alchimia” (alchemy in English)‚ algebra (same in English) and “algoritmo” (algorithm). On the other hand a lot of modern English words about technology and media are of common use in our language (dvd‚ media‚ vhs‚ computer). Some French and Spanish words are present as well. Obviously lots of word (also
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Wednesday‚ October 16‚ 2002 Elements of Semiology by Roland Barthes Page: 1 Roland Barthes (1964) Elements of Semiology Source: Elements of Semiology ‚ 1964‚ publ. Hill and Wang‚ 1968. The first half of the book is reproduced here. INTRODUCTION In his Course in General Linguistics‚ first published in 1916‚ Saussure postulated the existence of a general science of signs‚ or Semiology‚ of which linguistics would form only one part. Semiology therefore aims to take in any system of
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Mythologies is written by Ronald barthes‚ who was a semiotician and structuralist. semiotician interpret human action and language as a series of signs that produced meanings. In his essay soap powder and detergents in “‘Mythologies’ Barthes describes about the myths of French daily life and explain how the media contributed to form the myths. According to barthers the advertisement and media repackage the popular idea so that it become selling. Barthes introduces the subject of soap-powders and
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TASK[1] This assignment involves analysing language. On the next page is a typical text that you might use in class. Look at the items taken from the text in the table on the following pages and for all 3 grammatical structures (1-3) and all 3 lexical items (a-c)‚ underlined and in bold in the text: Analyse the meaning (in this context) of the target item Analyse the form and pronunciation of the item as you would on the whiteboard Identify any problems students may have with meaning‚ form
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Semantic transfer hypothesis According to the semantic transfer hypothesis‚ the semantic content residing in L2 word is transferred from their L1 translations. A clear understanding of the process is required for any attempt to develop a theory of vocabulary acquisition. One of the issues that has received the most attention is how the two languages of bilingual speaker are connected to each other and to conceptual representations. It is often assumed that L2 learners acquire new meanings while
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In the movie It Should Happen To You‚ Gladys is a model of successful transition from an anonymous figure to a famous person. She not only brings herself enormous satisfaction‚ but also has profound influence on the society by taking commercial advertisements. According to Roland Barthes’ theory of myth‚ there is a special relationship between Gladys and her commercial advertisements‚ or more precisely the society in general. The motivation that associated intimately with the social phenomenon alludes
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The Communication Cycle The communication cycle has six different stages that help you communicate your ideas. It also takes into consideration how you put your idea across e.g. body language. The communication cycle can help you to communicate in difficult circumstances where it may be hard to put your ideas across or it may be a sensitive subject. The Six Stages; 1. Ideas occur You have an idea that you want to communicate. 2. Message coded You think about how you are going to
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