Assignment On “ PERSONAL SELLING ” Submitted by: Jaydip Shah (101) Dated on: March 22‚ 2010 GANPAT UNIVERSITY V. M. PATEL INSTITUTE OF MANAGEMENT INDEX CONTENT Introduction………………………………………………………………………………….3 What is Personal Selling…………………………………………………………………….4 Advantages of Personal Selling……………………………………………………………..5 Disadvantages of Personal Selling………………………………………………………….6 Types of Selling Roles………………………………………………………………………7 Trends in Selling……………………………………………………………………………8
Premium Sales Marketing Customer service
Assignment 1 1- Define marketing and discuss how it is more than just “telling and selling.” * Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return * Today‚ marketing must be understood not in the old sense of making a sale – ‘’telling and selling’’ – but in the new sense of satisfying customer needs. If the marketer does a good job of understanding consumer needs; develops products
Premium Marketing
Selling Theory 1. “AIDAS” Theory: Where A stands for Attention I stand for Interest D stand for Desire A stand for Action S stand for Satisfaction 2. Right set of circumstances: This theory is similar to that of situation response theory. I.e. salesperson must secure attention‚ gain interest‚ present and get desired response. It depends upon the skills the salesperson utilizes to a set of circumstances for predictable response. Sales personnel try to apply this theory; although they
Premium Psychology Cognition Marketing
Personal Selling & The Marketing Concept Personal Selling - A Definition and a Philosophy Personal Selling is a process of developing relationships; discovering needs; matching the appropriate products with these needs; and communicating benefits through informing‚ reminding‚ or persuading. The development of a personal selling philosophy for the information age involves three prescriptions: 1) Adopt marketing concept. 2) Value personal selling. 3) Assume the role of a problem solver or partner
Premium Sales Marketing Customer service
travelling with his products on a horse-drawn carriage from one town to another to sell his goods. But until today it has evolved from this uncoordinated selling on weekly markets to a very complex process including different activities to finally close the sale. This essay is prepared to have a closer look on even those changes in the history of selling and to explain the evolution by considering historic and contemporary sales methods and attitudes. With the end of mercantilism‚ by the middle of
Premium Sales Selling
What makes international food companies so successful? As an example: SWOT on Pepsi Co 1.Extrernal origin: 1.1. Opportunities: Opportunities in International Markets: consumption of their products is still relatively low overseas‚ there is a significant opportunity to grow in the global market by expanding existing businesses and through acquisitions‚ especially in up and coming markets (mostly 3rd world countries) With innovative marketing: beverage and food players can build growth for their
Premium Coca-Cola Pepsi Brand
OMEGA’s image. Cindy even helped to design a collection dedicated to her: the Constellation My Choice. PEPSI: Today’s PepsiCo‚ Inc. was found in 1965 through the merger of Pepsi Co and Frito-Lay‚ the world’s largest manufacturer and distributor of snack chips. In 1998‚ it acquired Tropicana‚ the world’s largest marketer and producer of branded juices. In addition to the main body of 3 companies‚ the Pepsi-Cola Incorporation also owns four well-known fast food restaurants in the world; they are Pizza Hut
Premium Pepsi Coca-Cola
Case – Sales Planning – Launch in a new geography Background : Pepsico is one of the leading FMCG companies of the world selling in over 190 nations. It has been present in India since 1990 and is involved in business of manufacture & selling of foods & beverages. It has 3 divisions viz * Carbonated beverages division which sells leading CSD brands such as Pepsi ‚ Mirinda ‚ Mountain Dew ‚ Slice ‚ Nimbooz ‚ Twister. * Frito Lay India which sells leading food brands such as Frito
Premium
also covered some selling techniques. On completion of his training‚ Mathur was assigned a territory in the suburban Pune. Mathur’s territory had a mix of general practitioners‚ specialists‚ small nursing homes and medical stores. Although this was his first job‚ Mathur was enthusiastic because he believed that he had learnt a lot about Ace products during his training period. However‚ at the end of his month in the field‚ Mathur was disappointed. He had followed all the selling “steps” suggested
Premium Doctor Physician Orthopedic surgery
STATE BANK OF INDIA Reason of cross selling commission income of bank not increasing exponentially SUMBITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTSOF THE DEGREE OF POST GRADUATE DIPLOMA IN MANGEMENT CHANDRAGUPT INSTITUTE OF MANGEMENT PATNA KAJAL KUMARI 6/22/2013 CHANDRAGUPT INSTITUTE OF MANGEMENT PATNA EXECUTIVE SUMMARY This
Premium Bank Financial services