McDonald’s using Blue Ocean Strategy McDonald’s is using Blue Ocean Strategy (BOS). Blue Ocean Strategy states that an organization can produce higher growth and profits by creating new demand in an uncontested market space than by competing head-to-head with other suppliers for known customers in an existing industry. First‚ McDonald’s is using the value innovation concept of BOS. By this‚ McDonald’s believe that product/service differentiation and lower cost are achievable simultaneously. The
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A Report on Snowflakes Dessert Café‚ SS15‚ Subang Jaya INTRODUCTION : You might be wondering what is it about Snowflakes that makes a lot of people would line up just to enjoy a bowl of shaved ice. Well‚ it’s not just an ordinary bowl of dessert. Jimmy Tsai‚ owner of Snowflakes Dessert Café‚ came up with the idea of this business because he missed the Taiwanese desserts that his mother and grandmother used to make back in his hometown‚ Taichung district in Taiwan. Started with a small shop in
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Background Mines Wellness Hotel is a delightful 168-room resort hotel with a tropical design overlooking a scenic 150-acre lake. Strategically located within a 1‚000-acre mixed development just 15 minutes south of Kuala Lumpur’s City Centre‚ Mines Wellness Hotel are just a 30-minute drive from KLIA (Kuala Lumpur International Airport)‚ LCCT (Low Cost Carrier Terminal)‚ Putrajaya‚ and Cyberjaya. Mines Wellness Hotel provides the perfect escape from the hectic city life. In the hotel‚ all rooms and
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Industrial Analysis The Plastic Pipe Manufacturing Industry Prepared by Lau Yee Leong‚ Mike Master of Management‚ Taylors University Lakeside Contents No. | Description | Page Number | | | | 1.0 | Market Assessment | 3 | | | | 2.0 | Internal Rivalry | 4 | | | | 3.0 | Barriers to Entry | 5 | | | | 4.0 | Supplier Power | 6 | | | | 5.0 | Buyer Power | 7 | | | | 6.0 | Substitutes | 9 | | | | 7.0 | Conclusion | 10 | | | | 8.0 | List
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Hari Raya Aidilfitri is a religious holiday celebrated by Muslims. Hari Raya literally means ‘celebration day’‚ and Hari Raya Aidilfitri is the day that marks the end ofRamadan‚ the Islamic holy month of dawn-to-sunset fasting. Hari Raya Aidilfitri is considered one of the two most important celebrations for Muslims‚ the other being Hari Raya Haji – the festival of Abraham’s sacrifice. Hari Raya is one of the biggest holidays in Malaysia‚ and many Muslims (and even non-Muslims) return to their family
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Introduction of GSC In 1987‚ PPB Group and Golden Harvest (Int.) Ltd of Hong Kong jointly established Golden Communications (M) Sdn Bhd to operate a chain of cinemas in Malaysia which were leased from Shaw Brothers (M) Sdn Bhd – a pioneer in Malaysian film industry. GSC launched their website www.gsc.com.my in 1998. In 1999‚ opening GSC Mid Valley at Mid Valley Megamall‚ Kuala Lumpur. GSC Mid Valley is Asia’s largest multiplex with 18 screens. The Gold Class auditorium was introduced to
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The stages in the phase model of globalization and level of risk The world today has developed into a fast-growing market. More and more companies followed the phase model of globalization to achieve organizational goals. It has been defined as a company makes alteration by exporting‚ contributing cooperative contracts‚ structuring strategic alliances‚ and launching new wholly owned affiliates (Williams & McWilliams 2010). The purpose of this essay is to clarify the four
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1. AmBank Corporate The AmBank Group is one of Malaysia’s premier financial services group with leadership positions in the retail banking‚ commercial banking‚ investment banking and insurance sectors. With an established history and a track record of customer focus and innovation‚ the AmBank Group continues to serve its customers with a wide range of innovative products and services. 2. Astro Holdings Sdn Bhd Astro Holdings Sdn Bhd is a Malaysia investment holding media and entertainment
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Mokhtar Dahari (13 November 1953 – 11 July 1991) was a Malaysian footballplayer from Setapak‚ Selangor (now Kuala Lumpur). He was one of the best players in Asia in the 1970s. He was a legend for Malaysia. Born in Setapak‚ Mokhtar showed interest in playing football at an early age. He played for his school and later for his home state‚ Selangor FA. He attended secondary school at Victoria Institution‚ Kuala Lumpur from 1966 to 1970 and established the Piala Mokhtar Dahari (Mokhtar Dahari Cup) which
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# ROTON: THE CASE STUDY New Ventures Innovation Research & Development Capitalizing on Human Asset OR ANOTHER RE-STRUCTURING??? # IR: THE CASE STUDY PERODUA # PERODUA: THE CASE STUDY * Perodua ‚ acronym of Perusahaan Otomobil Kedua Berhad (in English‚ Second Automobile Manufacturer Limited Corporation) is Malaysia ’s second automobile manufacturer after Proton . It was established in 1993 . * Perodua mainly produces compact cars and therefore does not actually compete with Proton for the
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