Case 6 Victoria’s Secret Pink: Keeping the Brand Hip As consumers‚ we pay attention to what is hip and trendy in the marketplace as it relates to fashion. Advertising plays a large role in the fashion decisions made by adults and pre-adults alike. For instance‚ advertisers for Victoria Secret have done a brilliant job of creating an association with the Victoria Secret brand and the visual image of lingerie that immediately comes to mind. They do this by using famous super models to market
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VICTORIA’S SECRET PINK: KEEPING THE BRAND HIP When most people think of Victoria’s Secret‚ they think of lingerie. Indeed‚ the Limited Brands division has done a very good job of developing this association by placing images of super-models donning its signature bras‚ panties‚ and “sleepwear” in everything from standard broadcast and print advertising to the controversial prime-time television fashion shows that the company airs each year. Such promotional tactics have paid off for Victoria’s
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Victoria’s Secret Pink: Keeping the Brand Hot Synopsis This case illustrates the general strategy employed by Victoria’s Secret to acquire a new segment of customers through the introduction of its brand Pink. Pink is a line of “loungewear” (sweatpants‚ T-shirts‚ pajamas‚ bras and panties‚ pillows and bedding) targeted toward 18-30 year old females. The garments feature comfortable cuts and mostly cotton fabrics in bright colors. New garments are introduced every three or four weeks. The image
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Tips in keeping a Good and Happy Friendship I. Introduction: Friendship is a relationship of mutual affection and strong bond relation of two or more people. Although “friendship” differs from person to person‚ place to place and time to time‚ it falls under one word definition‚ “BOND”. II. Content: Cheer your friends Friends are the supporters in all times. In times of trouble‚ give them the best of shot of you to make them smile that can help them to lessen the burdens of their problems
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British grocery store chain Tesco has recently been forcing employees at its Dublin distribution center to wear armbands that measure their productivity. The armbands‚ officially known as Motorola arm-mounted terminals‚ keep track of how quickly and competently employees unload and scan goods in the warehouse and gives them a grade. The monitors can be turned off during lunch breaks‚ but anything else‚ including bathroom breaks and water breaks‚ reportedly lowers workers’ productivity score.
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Career Development International Emerald Article: Effects of wage and promotion incentives on the motivation levels of Japanese employees Kiyoshi Takahashi Article information: To cite this document: Kiyoshi Takahashi‚ (2006)‚"Effects of wage and promotion incentives on the motivation levels of Japanese employees"‚ Career Development International‚ Vol. 11 Iss: 3 pp. 193 - 203 Permanent link to this document: http://dx.doi.org/10.1108/13620430610661722 Downloaded on: 10-01-2013 References: This
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Victoria’s Secret Pink: Keeping the Brand Hot 1. Analyze the buyer decision process of a typical Pink customer. Tween and Teen girls are the major target customers for Pink. Victoria’s Secret needed to expand sales. Introducing the Pink brand was a great way to target new customers for growth. Younger girls aspire to be like older girls and are becoming more mature at a younger age. They want to wear clothes that fashionable‚ trendy‚ and hip so they are drawn in to the Pink brand because it is
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The next stage will be the information search among several places that offer fashionable and cool products in order to find out which is the right place to buy. Pink will be easily spotted by possible customers because they can find very good references of Pink products almost anywhere (friends or family or even the Internet). Potential buyers will also find a lot of appealing information about Pink products in many forms of advertising‚ whether the products are aired on
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Findings The respondents belonging to the age group of 18-25 are the majority who does online shopping. Most of the respondents are male. However the influence of gender in online shopping is found to be negligible. Respondents with higher educational qualification tend to purchase more through online market than those with lesser education. Most of the respondents have done online shopping. Even when most of the respondents have done online shopping‚ most of them still prefer conventional
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Sources of funds * Selling of subsidiaries * Long-term debt * Asset sales * FELINE PACS * Selling of preferred stock Uses of funds * Capital expenditures * Interest on debt How do you expect these numbers to evolve over the second half of 2012? We expect the asset sales and subsidiary sales to continue and increase over the second half of 2012. We expect capital expenditures to decrease in accordance with the terms of the proposed shot-term credit agreement. Interest
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