and Adam Balon founded the innocent drinks in 1998. All the three were in their respective fields of work and working for different companies after they graduated in 1994. Reed worked for an advertising agency‚ while Balon and Wright worked for different management consultants. The three friends always had an idea about starting a company of their own and in 1998 they founded the innocent drinks after an intense market research and testing their product. THE EARLY INNOCENT Reed‚ Balon and Wright organised
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Developing strategic thinking as a core competency Ingrid Bonn Graduate School of Management‚ Griffith University‚ Queensland‚ Australia Keywords Strategic planning‚ Core competences‚ Management development Introduction My research interest in strategic thinking started in 1993 when I interviewed 35 senior executives for a longitudinal study on the changes in strategic planning and strategic management in large organisations between 1982 and 1993. These senior executives were responsible
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Innocent Drinks (“Innocent”) should start the European expansion because it has the largest growth potential and best leverages the core competencies of the company. The structure of the chilled drink business in Europe‚ especially for smoothies seems to be an oligopoly. A few large players take the lion’s share of the market. As such‚ Innocent has the potential to achieve similar market share as in the UK by expanding to new European markets and using its strengths in dynamic marketing‚ branding
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Q) What are Secondary Data? Secondary Data Secondary data is information gathered for purposes other than the completion of a research project. Data previously collected by someone else‚ possibly for some other purpose that can be used later for making decisions if found suitable for the purpose‚ other than the original one. Secondary data can be acquired from the internal records of the organization‚ their departments‚ subsidiaries or sister organizations and also from external sources‚ such
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Collecting‚ Reviewing‚ and Analyzing Secondary Data WHAT IS SECONDARY DATA REVIEW AND ANALYSIS? Secondary data analysis can be literally defined as second-hand analysis. It is the analysis of data or information that was either gathered by someone else (e.g.‚ researchers‚ institutions‚ other NGOs‚ etc.) or for some other purpose than the one currently being considered‚ or often a combination of the two (Cnossen 1997). If secondary research and data analysis is undertaken with care and diligence
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Secondary data refers to the data which an investigator does not collect himself for his purpose rather he obtains them from some other source‚ agency or office. In other words‚ this data has already been collected by some other source and an investigator makes use of it for his purpose. Secondary data is different from primary data on the basis of the sources of their collection. The difference between the two is relative - data which is primary at one place become secondary at another place.
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1 Secondary data analysis: an introduction All data are the consequence of one person asking questions of someone else. (Jacob 1984: 43) This chapter introduces the field of secondary data analysis. It begins by considering what it is that we mean by secondary data analysis‚ before describing the type of data that might lend itself to secondary analysis and the ways in which the approach has developed as a research tool in social and educational research. The second part of the chapter considers
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RESEARCH PROCESS AND SECONDARY DATA Secondary data: Data previously collected and assembled for some project other than the one at hand {text:list-item} {text:list-item} Can almost always be gathered more quickly and inexpensively than primary data But may be outdated or may not exactly meet the researchers needs Secondary data‚ or historical data‚ are data previously collected and assembled for some project other than the one at hand. Secondary data often
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1. PRIMARY ANDSECONDARY DATA We explore the availability and use of data (primary and secondary) in the field of business research.Specifically‚ we examine an international sample of doctoral dissertations since 1998‚ categorizingresearch topics‚ data collection‚ and availability of data. Findings suggest that use of only primarydata pervades the discipline‚ despite strong methodological reasons to augment with secondary data. INTRODUCTION Data can be defined as the quantitative or qualitative
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INTRODUCTION The design of the research project specifies both the data that are needed and how they are to be obtained. The first step in the data-collection process is to look for secondary data. These are data that were developed for some purpose other than for helping to solve the problem at hand. The data that are still needed after that search is completed will have to be developed specifically for the research project and are known as primary data. The secondary data that are available are relatively
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