out that Sears did engage in the Elf initiative for two reasons. On the one hand‚ it wanted to acquire new customers and persuade competitors’ customers and on the other hand to build relationships with the existing customers in order to retain them. Having this in mind‚ one could argue that all customers (loyal or not‚ new or existing) will benefit from the Elf program and that all shoppers represent a firmly good and promising target for such an initiative. With the Elf program‚ Sears will be in
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company’s product or service? Sears is a retail department store which carries brands like Dockers‚ Lee‚ Levis‚ Covington‚ Laura Scott and many more in the apparel department. Along with women‚ men and children’s clothing‚ Sears also has departments of tools‚ lawn and garden‚ home fashion‚ appliances and electronics. Beside these entire departments‚ Land’s End and Two Heart maternity are two department brands rented inside of Sears. Besides hard line and soft line‚ Sears also has a large collection
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Zachary Zarilla Eng 112 The Sears Tower In May of 1973‚ electrical workers sang “she towers so high‚” as the final white beam‚ with over 12‚000 signatures was lifted into the sky to complete the construction of the Sears Tower. The Sears Tower is the tallest building in North America‚ and was the tallest in the world until 1998 when it was surpassed by the Petronas Tower in Malaysia(PBS‚ 2001). When completed in 1973 it was an engineering masterpiece and still is today. In the late 60’s
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1. How do the retailing strategies of Sears and Walmart differ? Company Background-Sears • Founded in 1891‚ operated solely as a catalog business • In 1924‚ expanded into retail stores in shopping mall ▫ Sold a variety of merchandise including apparel‚ cosmetics‚ jewelry‚ electronic‚ household appliances…. • Early 1980s‚ faced with declining market share ▫ Target audience of middle class female shoppers ▫ Slogan ”Come see the softer side of Sears” Company Background-Walmart • Founded in 1962‚ opened
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Moreover‚ I went inside Sears and in the shoe section I saw a child who might have been three or four years playing with an airplane toy on the floor‚ while his mother was trying on shoes. The child move his blue and white airplane back and forth‚ while making an airplane sound. The mother will insist him in Spanish to stand up because the floor was dirty but the child did not care and kept playing. On the other hand‚ went I was at the food court I saw a child (about 4 years old) who was just playing
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Plan to Rescue Sears BACKGROUND Edward Lampert purchased Kmart in 2003 and Sears‚ Roebuck& Company in 2004 when they were almost bankrupt. Sears holdings have been operating both Sears and Kmart stores since 2004. According to factSet‚ sears holdings had cash and short-term investments of about 2.09 billion dollars since its creation until January 2011. In mid-January 2011‚ a report by national retail federation stated that the sales of Kmart dropped by 4.4%‚ and this placed Sear Holding at a state
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Rescue Sears Background summary: Sears is one of the largest retail stores in the US and has a wide range of subsidiaries. It established major national brands‚ such as Kenmore‚ Craftsman‚ Lands End‚ and DieHard which are all highly valued. After it merged with Kmart in 2005‚ the company began renovating some Kmart stores and converting them to the Sears format. Its current products are diverse‚ including household hardware‚ home appliances‚ electronics‚ clothing‚ office supplies‚ etc. Sears‚ like
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. Because Sears Holdings has performed poorly in the past‚ it has made leadership changes‚ new technology implementations‚ and expanded its online product selection‚ among other improvements. Based on these developments and the improving economic conditions‚ the projected target price for Sears is $77.10‚ based on the price/earnings ratio as a valuation model. After examining key financial data‚ it can be concluded that Sears’ sales ratio is expected to decrease by
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CRITIQUE: SEARS TOWER I remember being passionate about the design of a certain building standing in the heart of the United States of America when I was 14-15 years old. Well‚ I still am. There is something romantic about this building- its tall frame‚ its minimal design‚ the elegant black bands running around the building‚ the use of tinted black aluminum curtain with bronze tinted glazing‚ the bundled tubular form etc etc. I have always been a fan of minimalism‚ courtesy Mies Van Der Rohe
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Case Questions: Sears‚ Roebuck and Co. vs. Wal-Mart Stores‚ Inc. Answers must be posted to Compass. You may work in groups of no more than four people. Be sure to remember to submit ALL names and UINs on the assignment. 1. How do the retailing strategies of Sears and Wal-Mart differ? How does each firm operate their business/attempt to create value? The major difference in these two companies’ retailing strategies‚ according to their filings in 2014‚ lies in the ways they expand their sales
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