targets to have a customer base of 1 crore by 2015. Flipkart marketing strategy: Flipkart has been mostly marketed by word of mouth advertising. Customer satisfaction has been their best marketing medium. Flipkart very wisely used SEO (Search Engine Optimization) and Google Ad-words as the marketing tools to have a far reach in the online world. Flipkart.com official Facebook page has close to 9 lac ’likes’. Flipkart recently launched a series of 3 ads with the tag line - "No Kidding No worries"
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marketing. 4. A description of the stages of analysis‚ development‚ implementation and control of digital marketing campaigns. 5. Survey of a range of e-tools to include social media marketing‚ blogs‚ rich media‚ email marketing‚ search engine optimization‚ online advertising and their application to digital marketing campaigns. 6. An analysis of the strengths and weaknesses of a range of e-tools. 1. The unique characteristics of the web as a marketing medium:
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Weddings‚ Events‚ & Beyond E-Business Plan Mary Weathersby Capella University May 15‚ 2011 I. Company Description Weddings Events & Beyond opened our doors in May of 2002 as a partnership. We have been continually expanding and now are a large firm with six full time planners‚ six assistants‚ four full time Accounting and Finance employees‚ two full time Human Resources employees‚ my partner‚ and myself. At this time we have a website that gives examples of our event planning capabilities
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Facebook‚ and such search engines like Google. Many of these sites offer free advertising‚ which is even better for the companies because there is no cost involved. “Online advertising and sponsored searches are both fantastic tools in their own right - with clear advantages for brand building and driving both on- and offline sales”(“Revolution‚” 2006‚ para. 1). Theses new tactics that companies are using are and can have a huge impact on their profitability. “Increasingly‚ search marketers are looking
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Well trained customer support staff Excellent distribution Channels Hugh inventory & best brands High quality website Internal weaknesses Stock and warehouse management and control systems Inexperienced management Low ranking in Google search engine External opportunities
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Online Business Expansion Proposal for Herbal Solutions Online Business Expansion Proposal for Herbal Solutions Herbal Solutions is an herb shop located in Riverton‚ Utah that researches and formulates herbal remedies to combat health problems and improve the physical‚ mental and emotional wellbeing of its customers. The business conducts its operations from a home office‚ with clients visiting the location for consultations with the herbologist as well as to purchase the prescribed
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shop online for convenience‚ not for price Peter Klein (2012) Do Not Buy the Do Not Track Hype. Retrieved from: http://www.digiday.com/brands/do-not-buy-the-do-not-track-hype/ Tommy Griffith (2012) SEO Perspective: Twitter and Facebook ’s Impact on Search Rankings
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professionals and a sharp rise in payroll costs‚ and the crisis will deepen with the number of hotel rooms set to more than double in five years. "There is a lot of pressure on hotel bottom lines‚" says Natwar Nagar‚ managing director of HVS Executive Search that helps hotels recruit staff. "The demand for manpower from across new hotels is coming up and supply is naturally restricted. Hence there has been an increase in per-employee costs by default‚" he says. Hoteliers say their payroll costs have
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editing Design (brochures‚ business cards‚ logos‚ newsletters) Web design User interface & user experience (UI/UX) Audio production Photography Presentation design(PowerPoint‚ etc.) Marketing / technology Internet marketing consulting Search engine optimization (SEO) Pay-per-click advertising (PPC) Google Analytics Programming / web development E-commerce consulting Lead generation Computer networking Database administration Community management / promotion Blogging / blog consulting Small business
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Bibliography: Anon. (2013) Definition of brochure website. Canzdesign (online) http://www.canzdesign.com/info/Glossary [Accessed on 23 October 2013] Anon. (2013) What is search marketing? Search Engine Land (online) http://searchengineland.com/guide/what-is-sem [Accessed 4 November 2013] Anon. (2012). Why are Customers Dropping Out of Your Conversion Funnel? Cybertising (online). Bouchard‚ A. et al (2013) Role of Digital in Media Mix:
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