Sealed Air Case Comments Sealed air case is a comprehensive case that captures many issues that we have discussed in the marketing course. It is also one of the best selling marketing cases and I think for some very good reasons. Here are my comments on the case questions. Question 2: Sealed Air created value to its customers by building high performance (technical) product quality in its coated bubbles and by educating the customers about the benefits of coated bubbles through
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Sealed Air Corporation has been the market leader in the protective packaging market for many years. Unanticipated competitors have entered the market offering uncoated bubble packaging which has gained significant market share from Sealed Air’s AirCap® coated bubble packaging material. To regain market share and expand Sealed Air’s business‚ a swift strategy of introducing uncoated bubble products needs to be implemented. By leveraging their large distribution network and existing manufacturing
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For the exclusive use of M. HUSSAIN Harvard Business School 9-582-103 Rev. September 24‚ 1985 Sealed Air Corporation The president and chief executive officer of Sealed Air Corporation‚ T. J. Dermot Dunphy‚ explained the firm’s 25% average annual growth in net sales and net earnings from 1971 to 1980: The company’s history has been characterized by technical accomplishment and market leadership. During the last 10 years we built on our development of the first closed-cell‚ lightweight cushioning
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Case Study No. 9-294-122 Strategic Financial Management. Dividend Policy related Sealed Air Corporation’ s Leveraged Capitalisation (A) Sealed Air undertook a leveraged recapitalisation in order to provide funds necessary to pay • the special dividend‚ • refinance certain existing indebtedness‚ • pay related fees and expenses and • provide working capital A leveraged recapitalisation by Sealed Air Corp in our opinion was a good idea because the corp. has reached a stage where they have
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1. What are the problems? Market leadership and technological innovation have marked Sealed Air’s participation in the U.S. protective packaging market. Several small regional producers have introduced products‚ which are less effective than Sealed Air’s but similar in appearance and cheaper. The company must determine its response to this new competition. The company is faced with a difficult choice of choosing from a range of feasible options ranging from doing nothing to introducing a new product
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1. Describe the corporate culture at Sealed Air. What is its business model? How do they make money? Since its start Sealed Air’s goal has been a position as a market leader and as a constant technology developer. Doing things first was always the main idea. This strong idea of being market leader was also inspired by greater and sustainable profits which have always been assured for the market leader. Continuing analysis of customer needs was based on this corporate behavior which always took
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Sealed Air Corporation’s Leveraged Racialization (Team 1) 5. Was the constraint imposed on capital expenditures under the bank lending agreement good or bad for the company? Do you think managers will be able to successfully renegotiate this covenant? Having a limitation on the investment in fixed assets when the company was planning a drastic change of their manufacturing system could be very harmful. Even though Dunphy and Cruiskshank tried to look on the bright side and consider this an
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Desperate Air Corporation (DAC) have some serious problems on their hands‚ however if the situation is handled with care and honest communications‚ the transaction can be negotiated as a win/win for both parties. Although the lawyer indicated disclosure is not within the company’s legal requirements‚ my initial gut reaction raised ethical red flags. I examined this dilemma using the Eight Steps to Sound Ethical Decision Making in Business and formulated the ethical decision is to disclose the
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Competitive Advance of Nations Taiwan has been ranked 6th in “World Competitiveness Report” published on April 13‚ 2011. Taiwan has an intellectual advantage; in this country about 43.7% of the workforce is higher educated (graduate from college and university everywhere in the world). Taiwan workforce represents about 10 million people‚ accounting for 48% of the total population. Every year 320 thousand students are graduated from college and university‚ which make sufficient workforce supply
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Cultural changes that occurred during the time period of 600-1450 C.E. along the Indian Ocean trade route was that Islam was introduced and Buddhism was founded and spread along the route. As for cultural continuities‚ the caste system during this time period‚ and the use of the language Sanskrit remained the same during this era. One change along the Indian Ocean trade route was that there was the introduction of Islam in Southeast Asia‚ the Swahili city states‚ and of course‚ India. Islam had
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