MRKT 5000 Online Course T-Mobile Promotes with Celebrity Sidekicks Case Summary: T-Mobile is the fourth largest cell phone provider in the United States. AT&T plans to pay $39 billion to buy Deutsche Telekom ’s T-Mobile USA in a deal that is expected to attract intense regulatory scrutiny as it creates a new U.S. mobile market leader. Key Marketing Issues Product T-Mobile provides a wide range of mobile phones with different features which target customers in terms of their communication
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Best Buy wants to be the best consumer electronics outlet in the US and beyond. The multinational retailer sells both products and services through three primary channels: retail stores‚ online‚ and call centers. Its branded store banners include Best Buy‚ Best Buy Mobile‚ The Carphone Warehouse‚ The Phone House‚ Five Star‚ Future Shop‚ Geek Squad‚ Magnolia Audio Video‚ and Pacific Sales. Its stores sell a variety of electronic gadgets‚ movies‚ music‚ computers‚ mobile phones‚ and appliances. On
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target company (J K Cement) agrees to be merged or acquired by any other company (UltraTech Cement). In this case‚ generally the acquiring company rolls out a public offer in cash or stock terms and the target firm’s management publicly approves the buyout with the consequent approval from the shareholders of the target
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Founder-CEO Succession Summary The Wily Technology case addresses a critical stage in a new venture’s development‚ when the founder who has been leading the company is being replaced by a professional CEO. It examines the events‚ conditions‚ and founder characteristics that precipitate such a change‚ and the issue of whether the founder should remain in the company after the succession event and in what role. Reference http://www.stanford.edu/class/e140/e140a/content/wily.html
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Plot Summary for The Last Days of Lehman Brothers The heads of Wall Street’s biggest investment banks were summoned to an evening meeting by the US Treasury Secretary‚ Hank Paulson‚ to discuss the plight of another - Lehman Brothers. After six months’ turmoil in the world’s financial markets‚ Lehman Brothers was on life support and the government was about to pull the plug. Lehman CEO‚ Dick Fuld‚ recently sidelined in a boardroom coup‚ spends the weekend desperately trying to resuscitate his beloved
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Disruptive and sustaining technologies – the difference Disruptive technologies are technological innovations which‚ as their name suggests‚ disrupt the status quo. They may displace existing technology‚ or introduce an entirely novel concept to society. The digital camera and the telephone are two examples of disruptive technologies. Developing and marketing such technologies requires skill and some financial backings‚ as consumers may initially be wary of such technologies before adopting them
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AAbout the BAT with Sample Questions Table of Contents Introduction Test Overview Sample Questions Scoring Introduction We are excited about your participation in the Bloomberg Aptitude Test (BAT). The BAT is a global‚ standardized online exam that the Bloomberg Institute has developed in partnership with premier companies‚ university faculty‚ and business professionals around the world. The test is designed for undergraduates and recent graduates who are interested in an entry‐level job in
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Based on this market research‚ the managers decided to develop a 1.3” drive that would survive a three -footdrop and accommodate 20MB of capacity. By investing in materials research and proprietary technology andby leveraging DMD’s expertise in integration technology‚ the design team met the target and within a year’stime introduced a 1.3” disk drive that was half the total size and one third the weight of the 1.8” disk drive that was introduced in the market by competitors just months ago. However
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Interco Case Analysis Group 6 2010-10-15 SAIF Interco Case Analysis 1) Company Background Interco was founded as International Shoe Company in 1911 as a footwear manufacturing company. By 1966‚ Interco was a major manufacturer and retailer of consumer products and services. Most of Interco’s growth during this period was through the acquisition of related businesses. In 1988 Interco was made up of 4 main business segments: * Apparel Manufacturing * General Retail Merchandising
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Case 19 – Georgia Atlantic Company (Dividend Policy) Critique the 6 alternative dividend policies proposed by Abe Markowitz. Discuss the implications of each for Georgia Atlantic Company. Make your recommendation on which is the best for the shareholders and state the reasons why. Solution No Cash Dividends‚ No Stock Dividend or Split This strategy will be the worst possible choice for Georgia Atlantic. This is due to the fact that the company’s recent Market-to-Book value is well below
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