Trade Executive Summary: The Phillips Foods‚ Inc.‚ case discusses target marketing for specialty seafood. Phillips Foods‚ Inc. was founded in 1914 by Augustus Phillips on Hoopers Island‚ Maryland. Phillips had developed a reputation for fresh seafood caught and sold locally. By 2006‚ Phillips Foods had three business units that were generating profits and became one of the largest seafood businesses in the United States. The restaurant division operates 8 full-service restaurants as well
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Positioning changing over time: In the first years‚ Red Lobster’s positioning is “affordable” “fresh” seafood. This positioning last from its start till about 2004. In 2004 after Kim Lopdrup took over as president‚ he was shocked that consumers put Red Lobster as “low end” places that serving mass-produced‚ frozen seafood. So he launched a three phased plan to reposition Red Lobster. Phase 1 involved basic operational improvement. Phase 2 is repositioning around “freshness”. Customers had vague
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Case Study: Red Lobster 1. Why do you think Red Lobster relies on so much on Internet surveys to track customer opinions‚ preferences‚ and criticism? What are the advantages of online questionnaires versus traditional surveys conducted over the phone or through the mail? ( Gideon Quarcoo) Red Lobster relies on internet survey for the following reasons: (source: Introduction to Marketing‚ by McDaniel‚ Lamb & Hair. Pg 284.) The internet is a phenomenon technological
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management‚ and of course our delicious appetizers and main dishes. Red Lobster gave many people their first taste of lobster‚ snow crab and jumbo shrimp. They delight their guests with undeniably craveable Cheddar Bay Biscuits‚ their wild-caught seafood with their delicious fresh Maine lobster prepared by their Certified Grill Masters on their signature wood-fire grills. Red Lobster over time has broadened
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safety limits was detected in some produce. The government also banned sales of raw milk produced in this region. On our end‚ the FDA is monitoring Japanese food for radiation contamination‚ which “may include increased and targeted product sampling." Seafood‚ snack foods and processed produce from Japan represent less than four percent of all food imported into the U.S.‚ and products already in the country are safe because they shipped prior to the incident. But this story may
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Asian Restaurant - specializes in cuisine from the Asian region Breakfast Restaurant - specializes in providing breakfast for at least 6 days per week BYO Restaurant - Restaurants and bistros which do not have a liquor license Casual Dining - Offer comfortable atmospheres and have mid-range prices. Chinese Restaurant - specializes in Chinese cuisine Coffee Shop - provides daytime only‚ coffee‚ tea and casual meals CONCESSIONS - Operations that generally operate in conjunction with
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Increase share of seafood sales in warehouse’s by making it part of weekly food. 2. Which trade promotions should Phillips Food offer to make sure grocers stock King Crab products? Defend your choices. The King Crab has only focused in trade shows‚ in where companies can attract retailers and distributors to start a negotiation and finally to buy the product. Trade shows helps companies to build relations and helps them to keep those relations for long time. The Boston Seafood show is a very
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the accident and by reassuring all stakeholders that all would be well. BP’s “Gulf of Mexico Restoration” website uses these three strategies to try to repair its damaged reputation: encouraging photos of improved tourism and people shopping for seafood‚ emphasizing BP’s success in restoring the economy; a dedicated page detailing BP’s generosity and responsibility through compensating people and the businesses affected from the disaster in order to gain the public’s trust; and a video testimonial
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Class or Mass Mini Case Analysis’. ‘Neptune Gourmet Seafood’ is worth $820 million‚ is the third-largest North American seafood producer and is believed to be the most up market player in the $20 Billion seafood industry. Neptune has done everything in terms of their quality and technology for improved‚ efficient & sustainable production. Therefore‚ living up to their tagline‚ ‘The Best Seafood on the Water Planet’. In spite of having the best quality produce and substantial market share‚ the
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attraction of Zhanjiang is the seafood. She has many fishing ports which supply fresh and plentiful seafood that is cheap but of high quality. Among the many offerings are all manner of fish‚ shrimps‚ and sandworms‚ seaweed‚ abalones‚ and sea cucumbers. We local residents love our seafood lightly cooked‚ usually quickly boiled to retain all the natural sweetness‚ It is little wonder then that there is a popular saying in my hometown:”If you want to eat really fresh seafood‚ don’t let the fish come to
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