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    SUNSILK – INNOVATIVE MARKETING STRATEGIES 1. INDUSTRY PROFILE Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. The introduction of shampoo in India dates back to the British reign in the country. Being a recent development the growth of shampoo or rather the penetration levels of shampoo in the India has been commendable. The shampoo market in India is estimated to be Rs 2‚500-3‚000 crore. The shampoo market is India is categorized according

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    European Expansion

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    West Africa Spain‚ Christopher Columbus‚ Amergio Vespucci and Ferdinand Magellan went to South America France‚ Giovanni Da Verrazano went to Eastern North America and found colonies. 4.  What were the consequences of expansionism? The European expansion had many effects. The social effects‚ this area were affected because of there was a movement of plants and animals between areas. The area that were most affected was the new world‚ Africa and Europe. Some of the effects were positive such as the

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    Russia's Expansion

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    Russia underwent three primary stages of expansion during its development‚ the first of which involved expanding westward to the Pripet Marshes‚ northeast toward the Ural mountains‚ and away from the invasion corridors (the steppes and the North European Plain) to establish a better defense. During the second stage‚ Russia expanded south and east across the steppes up to the Urals and Caucasus Mountains and the Caspian Sea in order prevent Mongol invasion. Finally‚ Russia grew westward through the

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    ANZ expansion

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    Case1. ANZ expansion Ansoff product –market matrix classification: Big 4 banks believe that it has limited opportunities to develop further within Australia due to the Australian Government legislative policy‚ consequently‚ they choose to take its existing products and services into other countries to grow.. Expanding into new geographic mkts: An organization is also likely to have strategic reasons for seeking out new mkt which including Maket-related factors : the size and growth of

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    Global Expansion

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    company they must provide product satisfaction. To achieve global success a service company must have a good communication with their customers by having well trained employees. The element is having excellent customer service. An obstable to global expansion is the high competition. 3.The merits of having its own staff spread around the world consist of providing the customer quality service. Meaning the importance of making sure the customers feel secure of sending their items with a “local” office

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    Dot Com Crash

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    Case Study Chapter 1: The role of capital market intermediaries in the dot-com crash of 2000 1. What is the intended role of each of the institutions and intermediaries discussed in the case for the effective functioning of capital markets? i. Venture Capitalist: provides capital for the company in the early stage of development and ensures company to have a good management team and sustainable business. VC demand high return on investment and sells stock usually to public through IPO

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    A comparison of competitiveness of Chinese mobile phone manufacturers and foreign manufacturers in China Outline Introduction Methodology Analysis Conclusion References Introduction Purpose of this research 1.identify the competitive environment of mobile phone industry 2.find some suggestions for Chinese mobile phone manufacturers The reasons why i choose this topic 1.interest 2.mobile phone seems to be necessity goods Research questions 1.In the current competitive market‚ what is the position

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    Confidentiality Poster Confidentiality as a principle suggests that you keep information about clients private in order to safeguard their dignity and their right to the basic privacy afforded to every other individual. To maintain confidentiality you store all clients information in a locked place where only care staff can access. You do not share clients information with any other persons other then care staff and the client. Unless there is an emergency where medical practitioners may need

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    Identification Label Student ID: Student Name: STUDENT QUESTIONNAIRE International Association for the Evaluation of Educational Achievement D irections In this booklet‚ you will find questions about you and what you think. For each question‚ you should choose the answer you think is best. Let us take a few minutes to practice the kinds of questions you will answer in this booklet. Example 1 is one kind of question you will find in this booklet. Example 1 Do you go to school

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    Expansion and Merger

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    Expansion and Merger ECO 550 Explain why government regulation is needed‚ citing the major reasons for government Involvement in a market economy. It is vitally important for all companies and organizations to be sure the required government and legal regulatory authorities are involved anytime a merger or expansion is in the works. There is a wide-range of requirements that authorizes the government to intervene in any action that could lead towards a merger and/or acquisition

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