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    intellectual property

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    1. Intellectual property refers to the legal section of an idea. It allows businesses and the owners‚ innovators and creators to have their work protected and to prevent it from being copied. There are different ways you can protect your intellectual property: copyright‚ trademarks and patents. 2. It is important to protect your rights to intellectual property as it stops people from stealing or copying the names of your products or brands; your inventions; the design or look of your products; things

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    References: 1. Journal on World Economic Situation and Prospects 2008‚UN dept of public information‚09 Jan 2008. 2. http://freedomfromhunger.org/landing/endhunger.php?orgin=gppoverty 3. http://www.nytimes.com/2008/08/24/business/24global.html?scp=4&sq=unemplymentinglobalscenarioin2008&st=cse 4. http://www.ilo.org/global/lang--en/index.htm 5. UN news centre article on 25 January 2007 http://www.un.org/news/

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    com/top/reference/timestopics/complete_coverage/harry_potter/index.html?scp=1-spot&sq=harry%20potter&st=cse http://www.nytimes.com/2007/07/23/business/worldbusiness/23iht-potter.4.6789605.html Foster‚ Julie. “Potter Books: Wicked Witchcraft?” LexisNexis . Update News Journal. (October 2001): Joyner Library‚ City of Greenville‚ NC. March 2004.

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    Chapter 11 Ebay‚ Inc. went public in September of 1998. The following information on shares outstanding was listed in the final prospectus filed with the SEC1. In the IPO‚ the Ebay issued 3‚500‚000 new shares. The initial price to the public was $18.00 per share. The final first-day closing price was $44.88. 1. If the investment bankers retained $1.26 per share as fees‚ what was the net proceeds to Ebay? What was the market capitalization of new shares of Ebay? Solution: Net Proceeds to Ebay  (18.00

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    Paypal Case Study

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    introduction but it disrupted the payment service in the world. Some trial and error and finally integrate its service with eBay‚ the technology was accepted by the market. The digital wallet was such a radical technology turning a new face of payment process. It took benefit of being component technology by integrating its service to other technologies‚ such as PDA‚ eBay system‚ e-commerce‚ etc. Later the success of PayPal payment in early stage‚ computer security and fraud management technologies

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    Gazelle in 2010

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    and competition on the sell side: just another car dealer or just another power seller on eBay. Note similarity of Gazelle to CarMax 1. How does Gazelle create value for and extract value from its customers? What are its key sources of competitive advantage? • What are the key sources of competitive advantage for Gazelle? • Economies of scale‚ scope and learning: e.g. as power seller on eBay – they translate into significant benefits (convenience and immediacy) that can be offered to

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    Marketing Case Study

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    DESIGNING AND MANAGING SERVICES | CHAPTER 13 379 Marketing Excellence >>The Ritz-Carlton Few brands attain such a high standard of customer service as the luxury hotel‚ The Ritz-Carlton. The RitzCarlton dates back to the early 20th century and the original Ritz-Carlton Boston‚ which revolutionized the way U.S. travelers viewed and experienced customer service and luxury in a hotel. The Ritz-Carlton Boston was the first of its kind to provide guests with a private bath in each guest

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    Cited: Benefits of Hiring Interns. (2012). Retrieved April 16th‚ 2012‚ from Pacific Luthern University Website: http://www.plu.edu/intern/employers/hidden/Benefits-of-Hiring-Interns.php Fees For Ebay Stores. (2012). Retrieved April 4‚ 2012‚ from Ebay Website: http://pages.ebay.com/help/sell/storefees.html McConnell‚ C.‚ Brue‚ S.‚ & & Flynn‚ S. (2009). Economics: Principles‚ Problems‚ and Policies. (18th‚ Ed.) Boston‚ MA: McGraw-Hill Irwin.

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    lecture 5 e-commerce

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     hardware and network  platform developed by  Amazon.com subsidiary  Lab126   ● ● ● ● ● online auction website first items sold on eBay was a  broken laser pointer for $14.83 Chris Agarpao was hired as  eBay’s first employee Jeffrey Skoll was hired as the first  Pierre Omidyar president Meg Whitman was hired as eBay  President and CEO in March  1998

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    Skype Research Paper

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    minutes over Skype in the first half of 2010‚ approximately 40% of which were video." Skype was founded in 2003. It’s based in Luxembourg‚ with offices in Europe‚ the US and Asia. It’s owned by an investor group led by Silver Lake and which includes eBay Inc‚ Joltid Limited and Skype founders Niklas Zennström and Janus Friis‚ the Canada Pension Plan Investment Board and Andreessen Horowitz. Press Release 2010 - Responsible for 8% of global international calling minutes‚ and with its users making 3

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