and profitability. One way of achieving this is creating a customer loyalty programme which is an effective marketing tool. This is attributed to the win-win situation whereby the customers are rewarded for their loyalty as well as the business acquiring and maintaining their market share through repetitive buying hence boosting sales. This paper looks into the considerations that should be put in place when developing a loyalty program for an online grocery store. It expounds further on the benefits
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There are various theories in regards to marketing and the techniques used out of the various techniques different businesses choose different theories to take on board which depends on the culture and traditions of business. Factors such as legislation and ethical morals might also affect how a business might use market techniques. The following are some of the techniques: Growth strategies Igor Ansoff created one of best-known descriptions of the strategies available for growing a business
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The PROJECT PERFECT White Paper Collection Defining the Scope of a Project Neville Turbit Scope v Time & Cost When people talk about scope‚ they immediately think time and cost. Time and cost are outputs of scope. Determining scope is a different exercise. In the context of this white paper‚ when we talk about defining the scope‚ we are talking about developing a common understanding as to what is included in‚ or excluded from‚ a project. We are not talking about deciding how long it will take
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Scope Baseline is a component of Project Management Plan that includes Project Scope Statement‚ WBS‚ and WBS dictionary. Project Scope Statement Budget must be defined Project Name: | Online-services.kz | Project Number: | #5 | Project Manager: | Aidana Nurzhanova | Date: | 01/10/2012 | Business case | * For sites that are on our website is good advertisement. * For companies: uses less human resource‚ it is economy companies money; Less chance of error on the part of employees;
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Scope Management Joshua Griffin Herzing University Scope Management describes the processes required to ensure that the project includes all the work required‚ and only the work required‚ to complete the project successfully. It consists of initiation‚ scope planning‚ scope definition‚ scope verification‚ and scope change control. What does it involve?Also‚ what ’s its true benefits? Scope Management can also be described as strategic plan used to ensure that all the required work and only
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One thing that is important to remember is that scope of practice can be determined by numerous ways. Depending on the profession‚ depends on how the scope of practice is defined. “Scope of practice can be defined as all the accepted services provided by a particular profession” (Jirak‚ 2004). For example the scope of practice was created so the physicians work would not be confused with the assistants work because they are different types of jobs and duties. The assistants get things ready for the
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‘Scope Creep’ and Scope Change Control In Scope Management Process Student’s Name : Srinivasan Lakshmanan Chettiar Table of Contents Introduction 2 ‘Scope Creep’ 2 Forms of ‘Scope Creeps’ & its impact to 2 Project objectives Scope Change Control 3 Project Out line 5 Project/Product Description 6 Applicability of Change Control Process 8 Conclusion 8 References 9 Appendix
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Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
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LIMITATIONS OF VO2MAX INTRODUCTION The maximum volume of oxygen that the body can consume‚ transfer‚ or employ during a given exercise is called VO2max. This indicates the physical well-being of an individual. However‚ a multitude of physiological functions limit a person’s endurance for exercise by limiting maximum oxygen consumption by the body (Katch et al.‚ 2011). VO2max is used to determine the fitness levels‚ not only in athletes‚ but also in patients with heart failure‚ and is therefore
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Case Study : How much do credit card companies know about you? 1. What competitive strategy are the credit card companies pursuing? How do information systems support that strategy? The competitive strategy that the credit card companies are pursuing is product differentiation and customer and supplier intimacy. Product differentiation – we make use of IS in order to create new product and services at the lower cost. According to the case‚ the credit card companies are making use of the data to
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