ACI’s retail arm Swapno is probably among the biggest ever marketing failures in the marketing history of Bangladesh. The only comparable event (in terms of investment and withdrawal) that comes in my mind is the launching and withdrawal of Rothmans of BATB. ACI spent huge money on infrastructure and branding and created a lot of buzz but awfully failed to attract traffic and generate fat. The reasons for this less than expected performance fall in two categories– operational issues and theoretical
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Case Study Satisfying Customer Demand Customer-Centric Approach Drives Global Growth for Tata Steel Tata Steel Fast Facts Industry Manufacturer of Steel Products Headquarters Mumbai‚ India Description The Tata Steel Group has a balanced global presence in over 50 developed European and fast-growing Asian countries‚ with manufacturing operations in 26 countries and various ongoing projects in different parts of the world. It is the first integrated steel plant in Asia and the world’s second
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References and bibliography ANKLESARIA J‚ 2008. Supply chain cost management the aim & drive_ process for achieving extraordinary results. American Management Association. ARLBJØRN JS et al‚ 2010. Supply chain management – sources for competitive advantages. Académica. AYERS JB. Handbook of supply chain management. CRC Press LLC. BARROS ACMCO‚ 2011. Metodologias para a selecção de práticas específicas para a gestão de cadeias de abastecimento (PhD Thesis). IST
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2013 master of Science • Engineering Business Management Part-time/Full-time • Supply Chain and Logistics Management Part-time/Full-time Postgraduate Award • • Engineering Business Management Part-time Supply Chain and Logistics Management Part-time Kuan BeeLan Graduate‚ Class of 2010 Master of Science in Engineering Business Management The University of Warwick‚ UK The programmes are developed‚ fully taught and awarded by The University of Warwick‚ UK. www.simge.edu.sg “I liked
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problems may result in delays‚ in customers’ dissatisfaction‚ in lost sales‚ and in high expenses of fixing the problems once they occur. World-class companies‚ such as Dell Computer‚ attribute much of their success to effective supply chain management (SCM)‚ which is largely supported by IT. In this chapter we describe the nature and types of supply chains and explain why problems occur there. Then we outline the IT-based solutions‚ most of which are provided by integrated software such as MRP and ERP
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between logistics and SCM. Four perspectives: traditionalist ‚ relabelling ‚ unionist ‚ inter-sectionist The result of an international survey of logistics / SCM experts are reported. For logistics educators‚ researchers and practitioners Four unique perspectives – Traditionalist SCM is one small part of logistics. Four unique perspectives – Traditionalist Educators can easily accomplish this by adding a SCM lecture to the logistics management course‚ or by inserting a SCM chapter into a logistics
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Amazon’s supply chain management has an edge over other companies because of the shopping experience the company offers. It also has supply chain and fulfillment capabilities and popular pricing strategies. Another advantage of Amazon is that it manages and ships it’s own inventory and the inventory of other companies like Eddie Bauer and Target. These traits have given Amazon an economy of scale that surpass its competitors. Amazon can ship about 10 million products compared to the 500‚000 that
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Chapter 2 Conceptual Frameworks for Supply Chain Management No great discovery was ever made without a bold guess. Isaac Newton 2.1 Agile‚ Flexible and Responsive Supply Chains To ensure long-term competitiveness and survival‚ companies implement new strategies‚ based on collaboration with business partners and an advanced utilization of IT and Web services (Geunes et al. 2002). Various competitive strategies of agile‚ responsive and flexible SCs have been developed over the last decade
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SCM Models and Optimization‚ SCOR Metrics‚ etc Abstract: The value of supply chain systems is judged based on the results they deliver. As with most models‚ a model is only as good as the execution of the standards it represents. Incorporating the SCOR-model into a supply chain visibility solution will have the greatest impact if the standardized metrics are defined properly‚ implemented correctly in executed time and acted upon if necessary. Actionable data is possible when visibility solutions
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including E-Commerce‚ M-Commerce‚ e-SCM‚ ITESCM School of Management Studies Cusat‚kochi-22 nithin248@gmail.com Abstract: Supply chain management (SCM) is concerned with the flow of products and information between supply chain members’ organization. Companies are attempting to find ways to improve their flexibility and responsiveness and in turn competitiveness by changing their operations strategy‚ methods and technologies that include the implementation of SCM paradigm. The emergence of Information
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