Saturn Case Study The following paper is on the case study Saturn: An Image Makeover. The case study is an overview of how Saturn‚ a GM company‚ created an image makeover to appeal to a different car buying crowd to maximize profits. This dramatic shift in the original philosophy of the company created a dynamic shift and allowed the company to achieve efficiencies of scale. Using the full spectrum of segmentation variables‚ describe how GM has segmented the automobile market? GM used
Premium Automobile Opel Brand management
lowers‚ upper lowers‚ middle‚ upper middles‚ lower uppers‚ upper uppers 2) What segment(s) is Saturn now targeting? How is GM now positioning Saturn? How do these strategies differ from those employed with the original Saturn S-series? Saturn is making targeting more selective: • High end customers • Luxury loving people • Import buying customers from overseas GM is creating brand image of new Saturn‚ not old. How? First‚ common way is positioning by serving quality products & services. We want
Premium Automobile General Motors Target market
Company Case 5 “Saturn” MRKT310 1. GM’s marketing strategy is to use different lines of vehicles to reach different segments of the market. Although GM is an American made and built company they realize there is buying power in markets that prefer European engineering. Below is the Segmentation breakdown: a. Geographic: i. Country Region:- United States ii. Density: Urban‚ Semi-urban & rural b. Demographic : i. Age: Under 35
Free Middle class Social class Working class
_____Saturn_____ Case Abstract Form _____ Problem Statement: Saturn’s sales are down‚ and market share needs to be increased. Also‚ the product line is too narrow. Current advertising is targeting the younger population‚ but the average age of a Saturn buyer is 43. Saturn’s initial focus on employee relationships seems to be fading as demonstrated with the clash between GM designers in Europe and the U.S. on the L-Series car. In addition‚ overall styling of the vehicles needs to be addressed.
Premium Planet Solar System Sun
Saturn is the sixth farthest planet from the Sun in our solar system and is the second-largest planet in the solar system. Saturn is greatly known for its rings. Saturn has lots of rings‚ the exact number is not known. It has four main groups and three smaller groups of rings (Cool Cosmos). There are also many gaps between Saturn’s rings. The most famous ring gap is called the Cassini Division‚ which separate the A and B groups of rings. The origin of the rings is still unknown‚ but scientists believe
Premium Solar System Planet Earth
program‚ Acme‚ a U.S. multinational enterprise (MNE)‚ is currently in the planning stages of establishing a Greenfield which is an investment that establishes a production or service facility starting from the ground up overseas (Eitman‚ Stonehill‚ Moffett‚ 2004). In this paper‚ we will present a proposal to the steering committee comparing the advantages and disadvantages of starting operations in one of two selected foreign countries overseas. However‚ the steering committee has determined that one
Premium Tax Progressive tax Investment
Acquisitions versus Greenfield investments: International strategy and management of entry modes Anne-Wil Harzing Two possibilities when expending to foreign markets: 1) Non-equity or equity entry mode 2) When chosen‚ decide between acquisition and Greenfield This paper investigates how a firms’ strategy will influence the entry mode decision of the firm (MNC) and investigates whether acquisitions and Greenfield subsidiaries are being managed in the same or in a different way. Two types
Premium Joint venture Firm Cost
Saturn Devouring His Son Saturn Devouring His Son is a name given to a mural painting painted by Francisco Jose de Goya y Lucientes during year 1820 to 1823 at his house Quinta del Sordo (Villa of The Deaf Man) which is located at Spain. He used al secco technique (also called fresco-secco) which means the color pigments are mixed with water and egg york and applied on the moistened plaster. This painting was painted in oils on one of the wall of his dining room. Goya showed Saturn crouched in
Premium Francisco Goya
GM Saturn Case Study Ron Rubinstein Strategic Marketing Management course NYU SCPS Fall 2005 Key Issues  How (whether) to revive a faltering brand after impressive initial success in early 90s.  How to regain competitive advantage after loss of momentum‚ and failure of initial business strategies to sustain long-term sales growth.  How to penetrate wider demographics (younger‚ male)  How (whether) to penetrate foreign market Key findings: Environmental/General
Premium Solar System Earth Planet
Anonymous March 19‚ 2013 Mr. -------‚ Mr. ------- Grand Tour Temple of Saturn The Temple of Saturn was one of the most important structures in Roman society‚ because it signified all of their major values as a whole‚ in one place‚ and today the Temple stands in ruins‚ at the foot of Capitoline Hill‚ on the Western side of the Forum Romanum. The origin of the Temple of Saturn is hard to determine‚ since the only records we have are the reconstructions of the Temple‚ and not the date or period
Premium Ancient Rome Rome Roman Empire