Case: _____Saturn_____ Case Abstract Form _____ Problem Statement: Saturn’s sales are down‚ and market share needs to be increased. Also‚ the product line is too narrow. Current advertising is targeting the younger population‚ but the average age of a Saturn buyer is 43. Saturn’s initial focus on employee relationships seems to be fading as demonstrated with the clash between GM designers in Europe and the U.S. on the L-Series car. In addition‚ overall styling of the vehicles needs
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Saturn Case Study The following paper is on the case study Saturn: An Image Makeover. The case study is an overview of how Saturn‚ a GM company‚ created an image makeover to appeal to a different car buying crowd to maximize profits. This dramatic shift in the original philosophy of the company created a dynamic shift and allowed the company to achieve efficiencies of scale. Using the full spectrum of segmentation variables‚ describe how GM has segmented the automobile market? GM used
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Company Case 5 “Saturn” MRKT310 1. GM’s marketing strategy is to use different lines of vehicles to reach different segments of the market. Although GM is an American made and built company they realize there is buying power in markets that prefer European engineering. Below is the Segmentation breakdown: a. Geographic: i. Country Region:- United States ii. Density: Urban‚ Semi-urban & rural b. Demographic : i. Age: Under 35
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Slide 3 What is Saturn? Saturn is the second biggest planet in the solar system with a mean radius of about 58‚ 232 km but it is the least dense planet in the solar system. It’s density is about 0.687 grams per cubic centimetre making it the only planet less dense than water. Saturn spins faster than any other planet except Jupiter‚ completing a rotation roughly every 10 and half hours. The rapid spinning causes Saturn to bulge at its equator and flatten at its poles making it the flattest of the
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following Performance Objectives 1. Know what a feasibility analysis is and when to create one. 2. Know what a business plan is and how to describe it. 3. Explain the various purposes of a business plan and the audience for each. 4. Understand the components of a business plan. 5. Be able to demonstrate proper development and formatting of a business plan. 2 Feasibility Analysis: Will My Idea Work? Feasibility Analysis-a study to assist in making a go/no go decision based upon a
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______________________________________________________ II. Audience Relation-You can use common sense when you decide to choose the good over the bad or in any case where you are doing the reasonable thing and not the dunderhead things that most of the people do.__________________________________________________________________ III. Central Idea-Common sense (or better referred to as reasoned sense because
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GM Saturn Case Study Ron Rubinstein Strategic Marketing Management course NYU SCPS Fall 2005 Key Issues  How (whether) to revive a faltering brand after impressive initial success in early 90s.  How to regain competitive advantage after loss of momentum‚ and failure of initial business strategies to sustain long-term sales growth.  How to penetrate wider demographics (younger‚ male)  How (whether) to penetrate foreign market Key findings: Environmental/General
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Table of Contents I. Introduction 3 II. Wake-up call 3 III. Advanced Product Design Team 4 IV. Common Threads of Success 5 V. Business and Marketing Strategy 8 VI. Challenges for Saturn 10 VII. Future for Saturn 12 VIII. Conclusion 13 IX. Bibliography 14 Introduction/Overview: America did not alone invent automobile‚ but America had been the leader in the automobile technology and manufacturing for several decades. During that time‚ American automobiles
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As young men born in the same year (1955)‚ they set out from the same starting point‚ but with radically different personalities. In the early days of personal computers‚ both dropped out of college and launched their own businesses. Of the two‚ the late Steve Jobs was always the quick‚ live-for-the-moment hare‚ while Bill Gates was the dispassionate‚ lawyerly‚ bide-your-time tortoise. For two decades‚ the race between the two went according to script‚ with the hare jumping out to a huge early
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wednesday 9 Resource: Ch. 9 of Introduction to Business Create a 5- to 7-slide Microsoft® PowerPoint® presentation to teach your fellow students about the following IT applications: ·16 Transaction processing systems One of the first transaction processing systems was American Airline SABRE system‚ which became operational in 1960. Designed to process up to 83‚000 transactions a day‚ the system ran on two IBM 7090 computers. SABRE was migrated to IBM System/360 computers in 1972‚ and became
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