Steve the salesperson was completely liable under the law for entering a contract with an underage minor. As a car company representative there is protocol which must be used when entering into any contract and a major part of protocol is to ensure that both parties are of legal age at the time of sale. Another possibility that may be a remedy for this situation is for Car Company to take legal action against Jeff‟s legal guardians. Under the law any minor who misrepresents themselves intentionally
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Saturn Case Study The following paper is on the case study Saturn: An Image Makeover. The case study is an overview of how Saturn‚ a GM company‚ created an image makeover to appeal to a different car buying crowd to maximize profits. This dramatic shift in the original philosophy of the company created a dynamic shift and allowed the company to achieve efficiencies of scale. Using the full spectrum of segmentation variables‚ describe how GM has segmented the automobile market? GM used
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the average age of a Saturn buyer is 43. Saturn’s initial focus on employee relationships seems to be fading as demonstrated with the clash between GM designers in Europe and the U.S. on the L-Series car. In addition‚ overall styling of the vehicles needs to be addressed. _____ Key drivers of change in the industry (e.g.‚ driving forces): The trend in vehicles has moved towards larger sedans and SUV’s‚ and the ones who are purchasing smaller vehicles are looking for cars more sporty than the
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exurban‚ rural Demographic Age: 18 – 24 this segment adore second-hand cool or new efficient cars ; economic efficiency is important as they are not absolutely financially independent 25 – 34 this segment use more expensive cars‚ economic efficiency is not so important‚ comfort is much more important 35 – 49 this segment usually has family‚ so there is a need for big-size‚ family “real American car size” vehicles Gender: Male‚ female Income: under 20.000$‚ 20000$-30000$‚ 30000$-50000$‚ 50000$-100000$
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Evaluating a Company Vision Statement A vision statement helps to define what an organization’s purpose is. That is similar to the mission statement‚ but instead of directing the statement towards the company’s bottom line the statement is sculpted more towards the company’s values. This gives employees direction on how they are expected to behave and perform and it also gives customers an understanding of why they should work with the company (Mission Statements and Vision Statements‚ n.d.)
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VISION & MISSION OF TOP COMPANIES 1. Vision & Mission of TOYOTA Vision: "IMC’s Vision is to be the most respected and successful enterprise‚ delighting customers with a wide range of products and solutions in the automobile industry with the best people and the best technology". Mission: Mission of Toyota is to provide safe & sound journey. Toyota is developing various new technologies from the perspective of energy saving and diversifying energy sources. Environment has been first
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The Boeing Company Vision 2016: People working together as a global enterprise for aerospace leadership Boeing is the world’s leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined‚ providing products and tailored services to airlines and U.S. and allied armed forces around the world. Our capabilities include rotorcraft‚ electronic and defense systems‚ missiles‚ satellites‚ launch systems‚ and advanced information and communication systems.
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of object- Moon (Saturn) Size- Enceladus has a mean diameter of 314 miles‚ one-seventh the diameter of our Moon. In diameter Enceladus is small enough to fit within the length of the island of Great Britain. It could also fit comfortably within the states of Arizona or Colorado‚ although as a spherical object its surface area is much greater‚ just over 310‚000 miles2‚ about 15% larger than Texas. Picture to scale^ Location- Enceladus is one of the major inner satellites of Saturn. It is the fourteenth
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The company was established in 1937 by the Deutsche Arbeitsfront‚ the Nazi Trades union organization (Bowler‚ 2015). The company was named Volkswagenwerk‚ or “The People’s Car Company.” because Adolf Hitler has a vision to produce cars for people of the Reich. Hitler proposed that the car should carry 5 people‚ able to run at 62mph (100km/h)‚ and cost only 1000 Reich Marks (around $160) which supposedly affordable for every Reich family (Knorr‚ 1998). His vision made reality by an Australian automotive
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THE INFLUENCE OF INTERNAL MARKETING ELEMENTS ON BRAND IMAGE OF SELECTED CAR RENTAL COMPANIES IN SOUTH AFRICA STUDENT NAME XXXXXX (student number) Thesis submitted in fulfilment of the requirements for the degree PhD in Marketing Management in the Faculty of Management at the University of Johannesburg JOHANNESBURG September 2009 Supervisor: Prof xxxxx Co-supervisor: Dr yyyy Table of contents ____________________________________________________________________________
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