lowers‚ upper lowers‚ middle‚ upper middles‚ lower uppers‚ upper uppers 2) What segment(s) is Saturn now targeting? How is GM now positioning Saturn? How do these strategies differ from those employed with the original Saturn S-series? Saturn is making targeting more selective: • High end customers • Luxury loving people • Import buying customers from overseas GM is creating brand image of new Saturn‚ not old. How? First‚ common way is positioning by serving quality products & services. We want
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Saturn Case Study The following paper is on the case study Saturn: An Image Makeover. The case study is an overview of how Saturn‚ a GM company‚ created an image makeover to appeal to a different car buying crowd to maximize profits. This dramatic shift in the original philosophy of the company created a dynamic shift and allowed the company to achieve efficiencies of scale. Using the full spectrum of segmentation variables‚ describe how GM has segmented the automobile market? GM used
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Checkpoint: Image Makeover • Joe‚ a geeky‚ shy‚ unconfident high school senior‚ wants to remake his image when he goes away to college. What strategies must he use to change the way others perceive him? Can they work? Why? Joe should first and foremost implement changes to improve his self-esteem and self-perception. In doing so he can change the way he perceives himself in order to effectively change the way others perceive him. Joe can begin with intra-personal communication. Engaging
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GM Saturn Case Study Ron Rubinstein Strategic Marketing Management course NYU SCPS Fall 2005 Key Issues  How (whether) to revive a faltering brand after impressive initial success in early 90s.  How to regain competitive advantage after loss of momentum‚ and failure of initial business strategies to sustain long-term sales growth.  How to penetrate wider demographics (younger‚ male)  How (whether) to penetrate foreign market Key findings: Environmental/General
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|L’Oréal: An Image Makeover In India | | | |A Case-Study | | | Table of Content 1. Introduction: A
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Company Case 5 “Saturn” MRKT310 1. GM’s marketing strategy is to use different lines of vehicles to reach different segments of the market. Although GM is an American made and built company they realize there is buying power in markets that prefer European engineering. Below is the Segmentation breakdown: a. Geographic: i. Country Region:- United States ii. Density: Urban‚ Semi-urban & rural b. Demographic : i. Age: Under 35
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Case: _____Saturn_____ Case Abstract Form _____ Problem Statement: Saturn’s sales are down‚ and market share needs to be increased. Also‚ the product line is too narrow. Current advertising is targeting the younger population‚ but the average age of a Saturn buyer is 43. Saturn’s initial focus on employee relationships seems to be fading as demonstrated with the clash between GM designers in Europe and the U.S. on the L-Series car. In addition‚ overall styling of the vehicles needs
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Slide 3 What is Saturn? Saturn is the second biggest planet in the solar system with a mean radius of about 58‚ 232 km but it is the least dense planet in the solar system. It’s density is about 0.687 grams per cubic centimetre making it the only planet less dense than water. Saturn spins faster than any other planet except Jupiter‚ completing a rotation roughly every 10 and half hours. The rapid spinning causes Saturn to bulge at its equator and flatten at its poles making it the flattest of the
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Table of Contents I. Introduction 3 II. Wake-up call 3 III. Advanced Product Design Team 4 IV. Common Threads of Success 5 V. Business and Marketing Strategy 8 VI. Challenges for Saturn 10 VII. Future for Saturn 12 VIII. Conclusion 13 IX. Bibliography 14 Introduction/Overview: America did not alone invent automobile‚ but America had been the leader in the automobile technology and manufacturing for several decades. During that time‚ American automobiles
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Beyond Saturn The Virtue of Limitation William N. Greer We know as little of a supreme being as of Matter. But there is as little doubt of the existence of a supreme being as of Matter. The world beyond is a reality‚ an experiential fact. We only don’t understand it. — C. G. Jung This essay blends astrology and archetypal psychology — a discipline formulated by James Hillman that in the late 20 th century emerged as a distinct field of inquiry from the analytical psychology of Carl
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