MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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Dahl 1 To Go Green or Not to Go Green? Very few people know the real definition of organic food‚ and most just call it “natural”. However‚ farmer J.I. Rodale describes it as: A system whereby a fertile soil is maintained by applying nature’s own law of replenishing it- that is‚ the addition and preservation of humus‚ the use of organic matter instead of chemical fertilizers and of course the making of a compost pile.(Schultz 35) In short‚ the difference between organic and non-organic
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Develop a response to the following questions about “Case 21: Dilemma at Devil’s Den”: Describe the Culture at Devils Den? This case deals primarily with ethics and the individual’s personal system and the way it affects his or her perceptions and actions. It also looks at rewards and punishments and their influence on behavior. The culture is very shady. They have employees stealing food‚ friends stealing‚ and no management in place. Susan is having a dilemma because she is a moral‚ ethical person
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Case Study Please be sure to check with your instructor concerning how the case study is used and what is required of you for this course. | The goal of corporate officers is to position their business entities in the marketplace to ensure optimal competitiveness. This goal applies whether the entity produces goods‚ services‚ or information‚ or whether the entity is an international conglomerate or a start-up venture. Management faces special challenges‚ for example‚ in the case of mergers. The
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http://www.rebisco.com.ph/about.php Republic Biscuit Corporation (Rebisco) is a Philippine manufacturer of biscuits and snacks based in Novaliches‚ Quezon City‚ Philippines. It was established in 1963‚ founded by Jacinto Ng. Generations of Filipinos have been enjoying Rebisco’s basic portfolio of biscuits and now its wide range of snack foods. Rebisco started out in 1963 as England Biscuit Factory producing biscuits from a tiny rented second-hand factory in San Juan and with only a USD 5‚000 in
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COMPANY PROFILE BRITANIA Britannia‚ one of India’s most trusted food brands‚ caters to consumers in all demographic and socio-economic segments across urban and rural India‚ through every day food like bakery and dairy products. Biscuits straddle nutrition‚ delight and convenience benefits and reach over 90% of all households in the country. Biscuits are consumed as healthy in-between meal fillers and make very effective energy providers (100 gm of most of Britannia biscuits provide around 10-15%
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Case Analysis 1 For almost a centennial since 1914‚ the Tasty baking company has been producing about 5 million snacks (pies‚ cakes‚ cookies‚ doughnuts etc.) each day. The famous treat company hit an all time high in 2001 by grossing $166 Million dollars in sales‚ however since then‚ sales have been dormant. In 2003 dozens of other food companies in the industry launched hundreds of low-carb products onto their retailers’ shelves knowing that this health food craze showed no signs of diminishing
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Faculty of Business Studies Tutor Marked Assignment B203 A: Business functions in context I Second Semester 2012 – 2013 Supply chain from manufacturing to shelf Introduction 1 -The Kellogg’s Cornflake Company began in 1906 with the Kellogg brothers who originally ran a sanatorium in Michigan‚ USA. They experimented with different ways to cook cereals without losing the goodness. Their philosophy was ’improved diet leads to improved health’. 2-Between 1938 and the present day Kellogg’s opened
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mall and other restaurants UA&P is a premier university that is why it has one of the highest tuition fees in country Students come from middle income to high income families with an average disposable allowance of around P100-P150/day. MARKET STUDY Purchasing Decisions of Customers Are influenced by attitudes‚ beliefs and emotions derived from the service product. Students highly consider other student’s perception of them Where they eat for lunch Where they hang-out during lunch and breaks
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1997‚ the nation’s estimated 34 million children age 12 and under will have spent or influenced spending of a record $500 billion" (Horovitz 1997). There is obviously a great deal of interest in this subject‚ many books have been written‚ and many studies and reports done on the effects of television advertising on children. The aim of this essay is to give a look at some of the reasons why we advertise to children‚ some different effects of television advertisement on mental and physical parts of
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