Chapter #1-What is Satellite Radio? People all around the world have their favorite radio stations that are preset into car radios‚ flipping between them driving to and from work‚ on errands and around town. The only problem is‚ when traveling too far away from the source station‚ the signal breaks up and fades into static. Most radio signals can only travel about 30 or 40 miles from their source‚ in big market areas. Looking around Canada‚ there are many areas where terrestrial radio is just not available
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Running Head: Satellite Radio 1 Pantina Artis IT 103-005 February 27‚ 2013 Satellite Radio “By placing this statement on my webpage‚ I certify that I have read and understand the GMU Honor Code on http://oai.gmu.edu/honor-code/. I am fully aware of the following sections of the Honor Code: Extent of the Honor Code‚ Responsibility of the Student and Penalty. In addition‚ I have received permission from the copyright holder for any copyrighted material that is displayed on my site. This includes
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Recent Trends in Wireless Radio and Satellite Communication Gori Shankar1‚ Rajiv Kumar2 Suresh Gyan Vihar University‚ M.Tech (VLSI) 1 ‚Jaipur Engg. College‚ B.Tech (ECE) 2 gssharma1951@gmail.com‚rajivresnick@gmail.com Abstract- In this paper we discussed satellite and radio communication links. Satellites have evolutionized communication. Satellite and radio communication has served mankind
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XM Satellite Radio 1. Value proposition of XM to different consumer segments and primary target segment. XM had developed the capability to provide 50+ high quality (near CD quality) digital radio channels to cars and homes via satellite throughout the country. Such a service was not available before and has the ability to deliver uninterrupted service without any retuning needed. The value proposition here is high quality and ubiquitous radio broadcast‚ in addition to the variety of
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1. Define the customer/prospect segments. In 1997 XM Satellite Radio was investigating how they could utilize customer segmentation to create a focused target market in their business plan. After proper consideration XM Satellite Radio determined that a multi-segmented approach would be advantageous to their business model. A multi-segmented approach would allow for XM Satellite Radio to tailor certain stations to meet the needs of large populations that share distinct characteristics. This approach
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Satellite radio is a technology that provides a radically new way to listen to radio. XM’s service makes use of advanced satellite capabilities and elaborates terrestrial receiver architecture to deliver a wide array of high quality radio programming nationwide. In early 1998‚ Robert Acker‚ director of strategic planning at XM‚ needs to develop a marketing strategy for this new radio service. There are several decisions that need to be made by the company in order to finalize the business plan. At
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XM Satellite Radio Case Analysis XM Satellite Radio’s vision is to provide audio entertainment throughout the continental United States using a satellite-based digital radio broadcast system. Robert Acker‚ director of strategic planning‚ must raise the necessary $1 billion in up-front capital before the company can launch its services. To get conviction from potential investors‚ XM first has to decide on a business model. A second issue that needs to be resolved is how to approach radio manufacturers
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Buckner‚ James Lee‚ Arika Mobley Leslie Stacks‚ Michelle Walker MKT 421 Ken LeCour August 30‚ 2007 Marketing Plan: Final Paper Satellite Radio is the newest way for people to tune in to their favorite songs. With the music coming direct from the satellite to the receiver‚ there have been a multitude of advantages over regular AM/FM radio. XM has been a satellite radio provider since 1992. XM offers listeners continuous‚ commercial free music of their choice from 170 digital channels. The sound is
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describing Cellular Radio‚ ISDN (Integrated Services Digital Network) and Satellite Communications we must first have a general understanding of the meaning of these forms of Telecommunications. After a brief explanation of the different forms‚ they will be described in more detail. Then the present and future roles in Irish Telecommunications will be looked at and some examples given. This will then lead to the conclusion. 1. What is Cellular Radio? Cellular Radio is the use of Technology
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Sirius Satellite Radio‚ Inc. SITUATION ANALYSIS COMPANY BACKGROUND SIRIUS Satellite Radio was incorporated on May 17‚ 1990 as Satellite CD Radio Inc. On November 18th 1999 the company changed their name to SIRIUS Satellite Radio Inc‚ which is the name under which the FCC license to distribute satellite radio was given to. SIRIUS Satellite radio currently offers over 100 of music‚ news‚ sports‚ talk‚ entertainment‚ traffic‚ weather‚ and children’s programming to subscribers throughout the United
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