Case study Sa Sa cosmetics 1 Situation Analysis Most big companies have faced a crisis period after 10-20 years of their induction. A few examples of this are Apple Inc and IBM. They all came back by bringing in changes in their corporate strategy and business approach. After this they both showed a positive turnaround in their fortunes. We believe that Sa Sa Cosmetics is passing through a similar phase as these big companies. They lost their core competency in discounted retail stores as many
Premium Retailing
SIntroduction of SASA Company. SASA is a cosmetic retail Company which is found in 1978. Form a 40 square feet shop to a leading cosmetic retail brand in the Asia. According the ranking of ASIA first 500 retailers by KPMG in 2012‚ SASA is the highest in cosmetic catalog. Apart from the cosmetic retail‚ SASA is a cosmetic agent and cosmetic brand manager. ”SUISSE Programme” “SASA TINNIE” is some of the examples. SASA listed on the Hong Kong stock in 1997 (No.0178). the prospectus price in that
Premium Hong Kong Hong Kong Stock Exchange Economy of the People's Republic of China
SASA Cosmetics Case Study BY GROUP 4 Meenakshi chauhan 79 Meera sethi 80 Megha saraogi 81 Milin Mathew 82 Umair khan 83 Mohit patel 84 SaSa Cosmetics Situation Analysis: SaSa which is one of the leading forces in cosmetics retail and beauty services aims at “quality products at a fair price.” Low prices‚ wide product selections and convenient retail locations helped SaSa to capture the market and expand its business in branded cosmetics and toiletries in Hong Kong. It also led to high
Premium Marketing Cosmetics Brand
_______________________________________________________________ _______________________________________________________________ Report Information from ProQuest April 23 2014 00:36 _______________________________________________________________ 23 April 2014 ProQuest Table of contents 1. Southern China talk fest a hot air blow-out................................................................................................... 1 23 April 2014 ii ProQuest Document
Premium Mainland China China People's Republic of China
Section Two: Theoretical Perspectives Learning Objectives • To differentiate between gender and sex. • To explain the processes societies use to construct gender. • To learn about gender as a social institution that privileges men over women. • To become familiar with how social institutions‚ like medicine‚ contribute to the construction of gender. • To become familiar with intersexual and transgender experiences. • To understand how various structures and unjust
Premium Gender Transgender Feminism
Introduction The Transportation Problem (Demand Does Not Equal Supply and Vice Versa) Linear programming is a mathematical method that is used to apportion resources in as efficient a way as possible. It is used to conserve valuable assets and save money. It is sometimes referred to as LP. The transportation method of linear programming is the specific application of LP that addresses transportation problems. Solving transportation problems is one of the most common uses of linear
Premium Problem solving Inequality Computer
[pic] “All Races‚ All Sexes‚ All Ages” [pic] Makeup Art Cosmetics SWOT-analysis Executive Summary This report is to find out what M·A·C’s strengths‚ weaknesses‚ opportunities and threats are. The research question is stated like: Should M·A·C adapt their promotional tools in the Dutch market in order to increase their sales and brand awareness? After analyzing the external and internal environment‚ it became clear what the strengths‚ weaknesses‚ opportunities and threats are
Premium Cosmetics
Sasa company is established in 1978.It is to be provided with leader position’s toiletry retail sale bloc in Asia. Sasa Company has about 240 of retail sale shops and counters in Asia area. Otherwise‚ in Asia‚ there have six main markets in Hong Kong‚ Mainland‚ Singapore‚ Malaysia‚ Taiwan and Macau. Also Sasa Company hired around 4000 employees. It sells more about 600 brands products‚ include skin-care product‚ perfume‚ toiletry‚ hairlogist‚ body-care product and beauty nutrition product.it is
Premium Sales Retailing Good
SCHOOL:JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY NAME:JOAN MUNYORI REG NO:HD211-2580/2012 LECTURER:MADAM NAIKURU UNIT NAME:STRATEGIC MANAGEMENT UNIT CODE:HPS 2312 DEPARTMENT:SHRD FACULTY:EPD COARSE:BACHELOR OF PURCHASING AND SUPPLIES MANAGEMENT GROUP I TASK:DISCUSS THE IMPORTANCE OF STRATEGIC MANAGEMEN Strategic management is analytical decision making taking into consideration all the relevant factors like financial production etc. Strategic management is important to
Premium Management Strategic management Strategy
SWOT analysis of McDonalds. Having one of the most favorite burgers in the world‚ McDonalds is a brand which will hardly be missed by anyone. The SWOT of Mcdonalds discusses the reasons that the firm has been able to achieve this height of fame‚ and why‚ be it breakfast‚ lunch or dinner‚ people may prefer the local McDonalds STRENGTH Brand Equity…world-wide 42% of US fast-food hamburger business Consistency of food Successful items: Fries‚ Happy Meal‚ Big Mac‚ Egg McMuffin‚ Promotions Overseas
Premium Hamburger Fast food Income