OSCM6120 Sanlu Milk Crises #1 Background On 12 September 2008‚ Sanlu Group‚ the biggest producer of milk powder in China‚ rocked the country when it admitted that its infant formula had been contaminated with the toxic chemical melamine. China’s national inspection agency extended its investigation to other dairy manufacturers across the nation. Shockingly‚ products of 21 other dairies‚ including some famous Chinese brands‚ also tested positive for melamine. Due to consumption of melamine-laced
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Business? Research Target: Sanlu Group Student Name: Lin Li Student Number: 3266036 Date: 18/4/2011 Executive Summary Sanlu Group was one of the oldest and most popular brands of dairy product company in China‚ August 2008‚ the outbreak of melamine contaminated infant milk powder‚ a sharp decline in corporate reputation occurred. December 2008‚ Sanlu Group declared bankrupt by the court. Although the shocked "Sanlu milk powder “incident has been settled‚ the milk powder incident has hazed to
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An Analysis of Sanlu Milk Powder Scandal in China in 2008 Written by: Lou Yuxi Supervised by: Chee Soo Lian PSB Academy June 2013 Abstract This research aimed at analyzing the causes and negative effects of Sanlu milk scandal in China in 2008.Many children suffered the diseases named urinary tract stone because of drinking the milk products which contain melamine. The main reason the companies do that is they want to increase the content of protein at less cost by adding melamine when
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SANLU’ S MELAMINE-TAINTED MILK CRISIS Case Facts: • Incidence of finding high levels of melamine in milk and milk products for infants produced by a famous dairy processing company of China known as Sanlu. • Death of 3 babies and 6200 diagnosed with kidney problems and cases of kidney failure due to consumption of tainted milk. • The news of discovery of tainted milk was hidden from the central government by the local offices and the Company itself. • Whistle blowers/critiques
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Mei Student Number: 213015672 Review of the Main Features of the Case In late summer of 2008‚ a tainted milk scandal unfolded in China and shocked the world. Sanlu Group Inc. (Sunlu)‚ was a state-owned Chinese dairy products company in China which offered milk powder‚ including baby formulas and nutritional supplements. In September 2008‚ Sanlu came to international attention due to product concerns regarding its infant milk formula‚ which was discovered to have been contaminated with melamine
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PROBLEM ANALYSIS Starting with just 32 cows and 170 milk goats pooled by 18 farmers in Shijiazhuang‚ the Sanlu Group began its journey as a small dairy producer. The CEO of the company‚ Tian Wenhua steered the company through milk shortages and tough economic times. To meet rising demands for milk‚ she implemented a system that allowed villagers to supply Sanlu with the bulk of their raw milk supply. The demand grew at such a rapid pace that Sanlu could barely keep up and so began sacrificing quality
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Sanlu Group was created in 1996 after several acquisitions in prior years. It was one of the oldest and most popular brands of infant formula in China. Tian Wenhua‚ the CEO and Chairwoman of Sanlu led the Chinese powder market for 13 consecutive years in terms of sales. Tian was considered one of the most successful entrepreneurs in China for her role in building the company. In December 2005‚ a joint venture agreement was signed which involved New Zeeland dairy cooperative Fonterra taking a 43%
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Spiked Milk The manager needs to plan carefully for Larry’s performance evaluation. If Larry is consuming alcohol during work hours‚ the information needs to be included in his performance evaluation. The manager should inform Larry of the dangers of bringing alcohol beverages into the workplace. Being impaired by the effects of alcoholic beverages consumed during work hours increases the potential for employee injuries (Stanley‚ 2009). There is a possibility that Larry’s alcohol consumption
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Milk powder. Who’d have thought that milk power would become a political issue? More specifically‚ what has milk power got to do with Hong Kong’s relationship with the mainland? The answer is everything. Following the 2008 mainland plastic in milk powder scandal‚ mothers no longer trusted their local producers. In response‚ a whole industry developed of acquiring milk powder from Hong Kong. In the process‚ this made it impossible for Hong Kong parents to source milk powder in the city. Thousands
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Got Milk-Case Study SUMMARY: - “GOT MILK” – necessity is the mother of invention This campaign; one of the most popular campaign of 1990s was borne out of one such necessity which changed the world of advertising with its innovative approach. It established how a brand can be resurrected with a creative branding strategy. In order to revive the declining sales of milk this campaign was started for California Milk Processor Board and was carried out by Goodby‚ Silverstein and partners. The
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