Subway’s Domestic and International Marketing Plan Presented by Moses Ballenger The University of Houston – Victoria International Marketing (MKT 6377) 2011 Summer Session Table of Contents 2. - Letter of Recommendation 3. – Executive Summary 4. - Introduction‚ Background‚ Summary and update of the case study 2.1 – Target Market Analysis 2.12 – Primary Target Market 2.13 – Primary Target Market Demographics 2.14 – Secondary Target Markets 2
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- Strategic Planning: According to Bateman & Snell "Typical strategic goals include growing‚ increasing market share‚ improving profitability" (2010‚ Page 77)‚ which means that Dalman and Lei need to set a long term goals and achieve them for example if they would like to expand they need to set their expansion based on meeting a certain percent of their profit after 4 years of achieving this profit or higher. Implement annual training for their middle management to improve their managerial performances
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Dalman and Lei have discussed two possible avenues to grow and expand Sandwich Blitz‚ Inc. One possible strategy would be to franchise locations. Another strategy would be to secure venture capital to finance an internal expansion by opening more company-owned shops. Dalman feels that he just does not have time to investigate these options because he is spending an increasing amount of his time assisting the location managers. Lei noted that two of the location managers had exhibited a lot of skill
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successful performance. Starting with the first step when developing the new section to address polices which are missing from the handbook‚ Lei must develop a standard. Standards being set levels of expected performance for the operating of Sandwich Blitz. To do this‚ she can have a meeting with different managers
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Sandwich Blitz‚ Inc. After reading the scenario about the Sandwhich Blitz Inc Case I learned about their strengths‚ weaknesses‚ Opportunities and threats that the business faces if Dalman and Lei expand their business. Dalman and Lei strengths are their attitude towards their business‚ and team cooperation. I chose attitude as one of their strengths because you should have a positive attitude about everything you do or try to do. When managing your business there are many challenges that employees
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In order for Lei to effectively apply and enforce the four step control process she would have to begin by updating the employee handbook. By accomplishing this crucial step she would now have set the standard where all future infractions could be measured against. She should determine what worked and did not work with the old handbook as a guide. Her next step in measuring performance is to evaluate each and every employee on a one on one basis with their managers input taken into consideration
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| Potbelly Sandwich Works Grows through “Quirky” Marketing | Marketing Principles – Upper Iowa University | | Wendy Fowler | 2/10/2012 | | 1. Identify and describe Potbelly’s strategy in terms of product (present or new) and market (present or new). In regards to product‚ according to CEO Bryant Keil‚ he says‚ “Anyone can sell a sandwich. You need to sell experience.” Their strategy is more of a core principle. They hire nice people. And the basic premise is serving good
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paper I will provide an analysis on the steps that Sandwich Blitz Inc. can take to make an ethical decision regarding the recently passed health codes and the government inspector’s proposal regarding approval of their current set-up. Local health codes have been updated‚ and Sandwich Blitz must comply with these. They currently have a few infractions of the new codes‚ but the government inspector has told a unit manager that if Sandwich Blitz caters their holiday party they will be approved to
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within the Sandwich Blitz company would help the company grow. This will also allow Dalman to have more time to concentrate on the expansion as well. Self-managed teams empower employees most often in manufacturing‚ workers are trained to do all most of the jobs in the unit‚ they have no immediate supervisor‚ and they make decisions previously made by the first-line supervisors (Bateman & Snell‚ 2012). Self-managed teams can offer several possible advantages that could be used at Sandwich Blitz; including
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Grace Smith MT 140: Introduction to Management Unit 7 Assignment May 15‚ 2014 Self-managed teams can be very useful in taking most of the extra stress off of upper level managers. The team is trained to do all the jobs in the store. They are given the freedom to plan and control the work they do. By using self-managed teams Dalman and Lei can invest their time more effectively in expanding the company. They should pick people that are energetic and enthusiastic. Keeping in
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