Memo To: Kun Hee Lee‚ Chairman and CEO of Samsung Electronics From: Josh Graham‚ Senior Consultant‚ Whirlwind Consulting Co. Date: 28-Apr-08 Re: Emerging Chinese DRAM industry Executive Summary Whirlwind Consulting Company has reviewed the current position of Samsung in the semiconductor and memory chip industry‚ and has completed an extensive internal and external analysis to determine Samsung’s options in response to the threat of significant future expansion within the Chinese semiconductor industry
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What makes the Samsung brand successful? Marketing has been defined by The Chartered Institute of Marketing (2001) as …“the management process responsible for identifying‚ anticipating‚ and satisfying customer requirements profitably”… This essay will focus on the technology sector and attempt to uncover what makes the Samsung brand successful. Using key marketing theories of branding concept‚ brand equity and brand positioning in a logical order it will critically evaluate these concepts in
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Apple vs. Samsung Apple and Samsung are the world’s two largest high-end mobile providers. Apple and Samsung are major competitors but are also business partners. Apple is one of Samsung’s biggest phone component customers and Samsung is one of Apple’s biggest suppliers. According to Bloomberg’s supply chain analysis‚ Apple accounts for 9% of Samsung’s revenue‚ which makes Apple Samsung’s largest costumer. Despite the companies’ business relationship‚ in April of 2011 Apple sued Samsung for copying
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Mobile banking: Operative guidelines‚ Need and Security in Indian Banks Prof. Ashish K. Vyas‚ vyas.ashishk@gmail.com Contact: 9422366894 Dnyanganga Institute of Career Empowerment and Research‚ Pune. Abstract: Revolutionary development in IT has impacted on individuals and business. Mobile banking is an essential technological innovation to change the structure and nature of banking. To sustain business competitiveness‚ many banks are transforming from their traditional approach to modern approach
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largest vendor of mobile phones from 1998 to 2012. However‚ its market has been declined since last five years‚ with the introduction on touch screen Smartphones from other vendors like iphone by Apple‚ Galaxy series by Samsung. Initially‚ Nokia’s mobiles were on Symbian OS but with the increasing competition with Smartphones‚ Nokia tied up with Microsoft and started using Microsoft’s Windows Phone Operating System. Samsung mobile is a South Korean company head quartered in Samsung Town‚ Seoul. In
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CASE 1: LG Vs SAMSUNG Question 1 Why do you think LG lost its lead in the consumer electronics sector in India to SAMSUNG? From the cases LG misinterpret the customer needs. LG was to focus on its appliances categories such as fridge and any other in-house appliances which is an item that people do not buy every day‚ while Samsung do not focus into one category. Unlike fridge the mobile phone market is emerging like a wild fire‚ this is because majority of people change their mobile phone once in
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USES OF MOBILES Mobile phone is a wonderful gift of science. It is a gift to society. It has revolutionized the world of communication. Now a man can have communication anywhere‚ anytime to anyone sitting thousands of kilometers away from him. Though a small instrument‚ it can perform big functions. The latest version of it offers many great facilities including music system‚ photography‚ internet‚ computer‚ etc. It is‚ in fact‚ an improved version of landline phone which has facilitated communication
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Wesley Moeckel Marketing Management Unit 6 Mobile Marketing This is the year of mobile marketing. While still in its infancy‚ it is an essential marketing piece of most company’s future marketing plans. With mobile advertising‚ branded mobile apps and mobile marketing apps‚ businesses will be expected to have a mobile presence in the future. According to comScore‚ 65.8 million people in the U.S. now own smart phones. This number will only continue to grow as their popularity and acceptance
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3 Cost-Volume-Profit Analysis Learning Objectives 1. Explain the features of cost-volumeprofit (CVP) analysis 2. Determine the breakeven point and output level needed to achieve a target operating income 3. Understand how income taxes affect CVP analysis 4. Explain how managers use CVP analysis in decision making 5. Explain how sensitivity analysis helps managers cope with uncertainty 6. Use CVP analysis to plan variable and fixed costs 7. Apply CVP analysis to a company producing multiple
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performed on smartphones. Mobile internet usage is taking over desktop usage everyday. Any small business that is going to ignore this is putting the growth of their company at risk. One obvious business advantage of making the business more mobile is that it allows the business to keep going no matter where you may be at.” A study by the Small Business and Entrepreneurship Council found that business owners estimate they save 291 hours of their own time each year using mobile technology. That’s an extra
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