Samsung: Building a Great Brand Presented By: Michael Baccus‚ Marcial De Castro‚ Judith Dupin‚ Monica O’Neil‚ and José Santillán Marketing Management- MAR 3023-P80 October 5‚ 2011 Samsung grew its brand equity by 186 percent in just five years from 2000 to 2005. “Brand equity is the value of the brand name‚ its worth as an asset to the company
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Group 2 Samsung Electronics Executive Summary Recent quality related issues have put Samsung Electronics‚ one of the world’s largest technology companies at risk. These quality concerns‚ spiked through recent recalls and external complaints‚ have generated a flow of bad news coming to the desk of quality director Kevin Sarni. The issues most commonly found within the complaints related to display issues‚ customer service support‚ faulty electric components‚ audio‚ and safety. Of the main
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Dell 4p’s of the Marketing Mix COMPANY BACKGROUND [pic] [pic] Introduction of Dell Inc. Dell Inc. is a multinational technology corporation that develops‚ manufactures‚ sells‚ and supports personal computer and other computer related-products. Dell Inc. based in Round Rock‚ Texas. Dell Inc. employs more than 82‚700 people worldwide. Dell Inc. grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer sales within
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Cultural Diversity or Global Monoculture The Impacts of the Information Age Kenneth Keniston Massachusetts Institute of Technology Paper Prepared for Conference on "The Global Village" Bangalore‚ Karnataka‚ India November 2‚ 1998 The coming of the "Information Age" is the topic of thousands of books‚ articles‚ and conferences‚ including this one. Predictions range from outrageous optimism to dire pessimism; we have analyses from a Marxist‚ a neo-liberal‚ an anthropological‚ and many other
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India to support rural entrepreneurs to create food storage facilities MUMBAI (Commodity Online): To store the surplus agricultural produce and to minimise food loss‚ India government plans to support the rural entrepreneurs with bank loans to create small and mid-size warehousing facilities. This initiative by the government would be under the Private Entrepreneurs’ Guarantee Scheme (PEGS) and according to the scheme‚ India will create small and mid-size warehousing capacity of 153 lakh tons
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Neil Postman ’s Amusing Ourselves To Death: Public Discourse in The Age Of Show Business. Chapter 8 Pages 114-117. There is an evangelical preacher on television that goes by the name of Reverend Terry. She appears to be in her early fifties‚ and features a coiffure of which it has been said that it cannot be mussed‚ only broken. Reverend Terry is energetic and folksy‚ and uses a style of preaching modeled on early Miltion Berle. When her audiences are shown in reaction shots‚ they are almost
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What is meant by property-led regeneration? (3 marks) Property-led regeneration involves the regeneration of an inner city area by changing the image of the area‚ improving the environment‚ attracting private investment and improving confidence for further investment. In many cases it involves a flagship project such as the redevelopment of the Albert Dock. Urban Development corporations are the main form of property-led regeneration. With reference to property led regeneration‚ name one case study
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The battle between Apple and Samsung that defined a Smartphone generation. Since‚ the establishment of a brand called “IPhone” which is a high-end cell-phone which was unveiled in 2007. Furthermore‚ it was the one and only Smartphone in the market. In 2009‚ Samsung the Apple’s supplier made a shocking device that is similar to Apple’s IPhone called “Samsung Galaxy” which started a war that will never end. (Kurt Eichenwald‚ 2014). After the betrayal from Samsung to Apple which made it seek redemption
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3D TV Technology Dr. Lakhwinder Kaur Deptt. of CE‚ Univ. College of Engineering(UCoE)‚ Punjabi University‚Patiala mahal2k8@yahoo.com Saruchi M.Tech(CE) 1st Year ‚ Roll No. 11091012‚ UCoE Deptt. Punjabi University ‚Patiala saruchigarg@yahoo.co.in Abstract This paper describes the 3D technology and how it is becoming popular for use at home. How 3D TV technology works and its future impact. Introduction A 3D television (3D-TV) is a television set that employs techniques of 3D presentation
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CASE STUDY ON STAR TV NETWORK – SECOND DRAFT Satellite Television Asian Region (STAR) is an Asian TV service owned by News Corporation. In 2009‚ News Corporation restructured STAR Asia into four units – STAR India‚ STAR Greater China‚ STAR Select and Fox International Channels Asia. Shiau Hong-chi says that Murdoch’s purchase of STAR TV in 1992 was based on a theory of media globalization assuming that people across nations and languages will watch the same TV programs. Shiau says that the original
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