"Samsung integrated marketing" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 11 of 50 - About 500 Essays
  • Best Essays

    PGBM16 Global Corporate Strategy Key Strategic Issues Relating to the Global Airline Industry Used Air France-KLM as a study case Name: TANG QING Student ID: 129098339 Tutor’s Name: Ian Evans Abstract This report uses Air France-KLM as a case to answer three research questions associated with global corporate strategies: 1) how core competences and dynamic capabilities used by the Group to achieve and maintain competitive advantage in the worldwide airline

    Premium Strategic management Air France Northwest Airlines

    • 4369 Words
    • 15 Pages
    Best Essays
  • Good Essays

    Samsung

    • 1010 Words
    • 5 Pages

    Samsung Electronics is the largest affiliate of Samsung Group- a Korean brand. According to Forbes (2013)‚ it is the 20th biggest company in the world in term of market value. There are a wide range of electronic devices which are provided by Samsung such as refrigerators‚ air conditioners‚ cameras‚ tablets‚ phones‚ especially TVs and smart phones. It has several subsidiaries in over 50 different countries and employs almost 370‚000 people in FY2011 (Samsung‚ 2012). The main market of this company

    Premium Mobile phone Smartphone Marketing

    • 1010 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Samsung

    • 665 Words
    • 3 Pages

    2. We now turn to the future. Articulate three alternative strategies for Samsung going forward‚ i.e.‚ state which products/markets and which competitive advantages Samsung should emphasize‚ with particular emphasis on the threat from China. Compare and contrast these strategies‚ and choose one as a strategic recommendation. After thoroughly analyzing all the data we consider three strategies that Samsung could take in order to face the increasing Chinese competition are: • Partner with a Chinese

    Premium DDR SDRAM Flash memory Intellectual property

    • 665 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    INTRODUCTION Samsung is a global company which has aggressively grown its cellular phone business over the past few years. Despite cellular products being one of Samsung’s newer global lines‚ in the past few years it has been by far the greatest contributor to Samsung’s global sales (Samsung.com). The Samsung Galaxy S Series of smart phones was introduced into the market in 2010 as their flagship smart phone product‚ running the Google provided Android operating system. The original Galaxy

    Premium Smartphone Windows Mobile

    • 2933 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    Samsung

    • 731 Words
    • 3 Pages

    There is not one single thing that makes Samsung a formidable power in the technology industry but many strategies‚ ideas‚ and innovative technology to give them a sustainable advantage over competitors. Over years‚ Samsung went from a near-bankrupt company to a leading brand in chip and computing technology. Their scale of new products‚ including PDA’s‚ cell phones‚ high quality TVs‚ mp3 players‚ and other computer-based products‚ along with the scale of customers and newly hired young talent in

    Premium Computer

    • 731 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The Samsung

    • 883 Words
    • 4 Pages

    in Far Eastern University. Foreign related Literature Samsung Electronics has been making continued efforts to promote sustainablemanagement under the business philosophy of “devoting our human resources andtechnology to creating superior products and services‚ thereby contributing to a better global society.” The year 2011 marked a historical turning point for Samsung Electronics’semiconductor business. For twenty years‚ Samsung Electronics has maintained itsposition as the predominant manufacturer

    Premium South Korea Samsung Electronics Samsung Group

    • 883 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    samsung

    • 1709 Words
    • 7 Pages

    Samsung Galaxy S series. GENERAL 2G Network GSM 850 / 900 / 1800 / 1900 3G Network HSDPA 900 / 1900 / 2100 SIM Mini-SIM Announced 2010‚ March Status Available. Released 2010‚ June BODY Dimensions 122.4 x 64.2 x 9.9 mm (4.82 x 2.53 x 0.39 in) Weight 119 g (4.20 oz) DISPLAY Type Super AMOLED capacitive touchscreen‚ 16M colors Size 480 x 800 pixels‚ 4.0 inches (~233 ppi pixel density) Multitouch Yes Protection Corning Gorilla Glass - TouchWiz 3.0 UI SOUND Alert types

    Premium Android Nexus One Google

    • 1709 Words
    • 7 Pages
    Good Essays
  • Good Essays

    samsung

    • 1646 Words
    • 7 Pages

    一、三星集团概况 Samsung Group was founded in 1938‚ initially mainly exported to South Korea Peninsula‚ dried fish‚ vegetables and fruits‚ gradually extend to sugar‚ pharmaceutical‚ textile and other manufacturing industries‚ and established as a family business. Its subsidiaries include: SamsungSamsung SDI‚ Samsung SDS‚ Samsung‚ Corelle‚ SamsungSamsung Samsung network fire‚ Samsung Securities‚ SamsungSamsungSamsungSamsung Aerospace Engineering and Samsung life‚ by Lee family members management

    Premium Samsung Electronics Mobile phone Samsung Group

    • 1646 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Samsung

    • 801 Words
    • 4 Pages

    Introduction Samsung is known globally for its electronic products and it is one of the successful brands in the electronic industry. It is an established company almost all around the world. Vision Leading the digital convergence revolution growing to be the best. Mission Digital-e company Swot Analysis Of Samsung SWOT analysis is the tool which helps the organization to understand where it stands. The SWOT analysis of Samsung make it understand that where Samsung stand in the market. Strengths

    Premium Samsung Group Samsung Electronics Chaebol

    • 801 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Samsung

    • 3807 Words
    • 16 Pages

    SAMSUNG « Inspire the world‚ create the future » SAMSUNG « Inspire the world‚ create the future » JAPANESE AND KOREAN MARKET JAPANESE AND KOREAN MARKET TABLE OF CONTENTS INTRODUCTION I/ THE COMPANY 1) History of the company a) From the 30’s to the 70’s b) From the 70’s to the 90’s c) From the 90’s to 2000’ d) From 2000 to Present 2) Key Datas and Key areas of Business a) Key Datas b) Key Area c) Key Products 3) Company’s

    Premium Samsung Group Samsung Electronics

    • 3807 Words
    • 16 Pages
    Powerful Essays
Page 1 8 9 10 11 12 13 14 15 50