MANAGEMENT UNIV. MERCU BUANA STUDY CASE MARKETING MANAGEMENT Samsung Electronics Company : Question for Study Case discussion: 1. What are the ingredients of SEC’s corporate turnaround strategy? What are the implications for marketing mix policies? 2. How strong is the Samsung brand? Can Samsung pass Sony and become a top ten global brand? 3. As Chief Marketing Officer‚ what are Kim’s role and responsibilities? 4. What does Samsung (and Kim) have to do to become one of the top ten brands in the
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A quick guide to Harvard Referencing This is the Library’s guide to Harvard referencing. The Library recommends that you check with your tutor before using this guide as they may have produced their own guidelines. There are two parts to Harvard referencing: 1. Citing within the text - All ideas taken from the work of another (whether directly quoted or put into your own words) need to be identified within your assignment by adding the author’s surname‚ year of publication and page number in brackets
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1. Introduction What is E-Banking In the struggle to assign an appropriate name such technological innovation‚ are terms such as Online Banking‚ E-banking or Electronic Banking generically‚ although it should clarify what is meant by each of them. (1)3 Electronic Banking refers to the type of banking that is done through electronic means such as ATM ’s‚ Telephone and other communication networks. Traditionally‚ this term has been attributed to Internet Banking or Online Banking‚ but in this
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Samsung: Building a Great Brand Presented By: Michael Baccus‚ Marcial De Castro‚ Judith Dupin‚ Monica O’Neil‚ and José Santillán Marketing Management- MAR 3023-P80 October 5‚ 2011 Samsung grew its brand equity by 186 percent in just five years from 2000 to 2005. “Brand equity is the value of the brand name‚ its worth as an asset to the company
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Electronic waste From Wikipedia‚ the free encyclopedia For the EC directive‚ see Waste Electrical and Electronic Equipment Directive. Defective and obsolete electronic equipment. Electronic waste‚ e-waste‚ e-scrap‚ or waste electrical and electronic equipment (WEEE) describes discarded electrical or electronic devices. There is a lack of consensus as to whether the term should apply to resale‚ reuse‚ and refurbishing industries‚ or only to product that cannot be used for its intended purpose
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Global Electronics‚ Inc.: ABC implementation and the change management process Brewer‚ Peter CView Profile; Juras‚ Paul EView Profile; Brownlee‚ E Richard‚ IIView Profile. Issues in Accounting Education18.1 (Feb 2003): 49-69. Turn on hit highlighting for speaking browsers Abstract (summary) Translate Abstract Descriptions of activity-based costing systems have become a standard part of managerial accounting texts. While ABC implementation issues are the focus of a number of articles‚ these issues
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Cipla 2011‚ Harvard Business Case‚ March 27‚ 2012 1°) Since AIDS was identified in 1982‚ various entities have been aiming at limiting the expansion of the pandemic. However each of these entities has had a different role and thus different results: * The World Health Organization has had a critical role through the coordination of the different actors involved. It has obtained significant results in terms of treatments coverage in the last few years. Its action has been completed by the UNAIDS
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The Harvard Management Co. and Inflation-Protected Bonds TIPS and Risk Management: How can you combine regular (nominal) Treasuries and TIPS to build a hedge portfolio that has exposure to inflation risk‚ but not to real interest risk? To hedge bond portfolio that has exposure to inflation risk‚ one could simultaneously take long positions in TIPS and short positions in nominal Treasuries with equivalent terms to maturity. To be specific‚ if the inflation increases‚ TIPS are likely to outperform
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1.0 Introduction There are four parts of cybercrime attack that got to be discussed in this assignment. These included Distributed Denial of Services‚ identity theft‚ social engineering and man-in-the middle attack. A topic that will be covered is type of vulnerability‚ type of attack‚ the impact of those attack and protection mechanism used to prevent attacks to happen. 2.0 Distributed Denial of Services (DDOS) 2.1 Type of Vulnerability The first vulnerability that will cause hackers to infect
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Case Study: The Fashion Channel 1. Define the segmentation scenarios considered by Dana Wheeler and discuss the pros and cons of each scenario. In the HBS Fashion Channel case‚ Dana Wheeler considered 3 different market segmentation scenarios. Various market research firms had divided viewers into 4 distinct groups: “Fashionistas”‚ “Planners and Shoppers”‚ “Situationalists”‚ and “Basics”. These four groups were comprised of a mix of consumers with a plethora of demographics‚ all with specific
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