When I read the "Blue Ocean Strategy"‚ I think the Blue Ocean represents the unknown market space does not yet exist. Blue Ocean is characterized by new market boundaries‚ new demands‚ unpredictable high profit growth‚ without forming competition rules. Now be market conditions‚ market competition requires companies to implement the Blue Ocean strategy. market is in motion‚ the development of new industries and markets are always constantly developed‚ and today the number and type of industry and
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BOOK REVIEW The book‚ Blue Ocean Strategy -How to create Uncontested Market Space and Make competition Irrelevant ‚ authored by W. Chan Kim and Renne Mauborgne is the best seller of its time. It is a widely accepted book for strategy professionals. The title indicates the theme of the book .This book promises to achieve the uncontested market space and make competition irrelevant by making the use of Blue ocean strategy. The book argues that companies in existence today should not try to beat
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customer needs has generated a positive synergy for Samsung allowing the company to charge a premium for their niche component architecture. This competence of creating over 1‚200 different products has given rise to a series of interrelated reactions that are hard to imitate (inimitable) by others but are continually replicated by Samsung (appropriable). In this practice Samsung has developed close relationships with customers that are relying on Samsung as a partner in the development of specific memory
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familiar with the red oceans and feel accustomed to competition. However the main challenge companies face thereby is their incapacity to create new demand or expand their market share. The Blue Ocean Strategy offers users a framework for creating uncontested market space and change the focus from the current competition to creation of innovative value and demand. The theoretical analysis reviews the core basics of the Blue Ocean Strategy‚ distinguishing between red and blue oceans. Here the focus lies
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CONTENTS Background of the Samsung Mission statement (Aim & Goal) Objective Product Initiatives Advertising & Promotional Strategies SWOT Analysis SAMSUNG ELECTRONICS« Samsung was established in 1969 as the flagship company of SAMSUNG CORPORATION It was the third largest player in the Korean electronics market after LG and Daewoo In the 1980 it acquired Korea Telecommunications Corp‚ which was renamed Samsung Semiconductor & Telecommunications Co. in 1982
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BU.450.710.52 – Tesla’s Blue Ocean Strategy – Page 1 TESLA: A BLUE OCEAN MARKETING STRATEGY Matthew Gazda‚ Vanessa Granville‚ and Ryan Schupp Marketing Strategy BU.450.710.52 Johns Hopkins University May 8‚ 2014 BU.450.710.52 – Tesla’s Blue Ocean Strategy – Page 2 Executive Summary Tesla is an innovative electric car manufacturer that intends to overturn the current gaspowered vehicle industry. CEO Elon Musk has masterminded a product that will compete
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Real-world Business Analysis: Blue Ocean Strategy Tools Analysis Paper MMBA-6570 Business Strategy for a Competitive Advantage Dr. Schulz Stephenie Wegmann April 15‚ 2013 Introduction The purpose of the blue ocean strategy is to focus on making the business itself better without focusing on the competition. Kim and Mauborgne (2005) state that “blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the
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Blue Ocean Strategy Rebecka McCollough MKT/421 January 21‚ 2015 Nikki Butler Blue Ocean Strategy When thinking about opening a business‚ you have to look at whether you want to compete in existing markets or create a new market for your product. When you compete in existing markets‚ you will find many of them are overcrowded and your business will not flourish in this environment. You should want your business to stand out and become profitable‚ that is what Blue Ocean Strategy encompasses
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Blue Ocean Strategy : Ipad and Kindle Fire This analyzes why Ipad and Kindle Fire are Blue Ocean products as oppose to Red Ocean products. Apple achieved a value innovation with Ipad‚ which led to the creation of a new market space. Apple drew the boundaries of the space by educating the customers on its usability. Amazon with its recently launched Kindle Fire targeted non-Ipad users and defined its own space by designing Kindle Fire as a media consumption device with salient features empowered
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Blue Ocean Strategy Paper Karina Visloukh Marketing/421 April 13‚ 2015 Creig Foster Blue Ocean Strategy Paper The Blue Ocean Strategy In blue ocean strategy the demand is created instead of fought over. The rules are not is well defined and the opportunity for the profitable growth exists. The competition is made irrelevant. The blue ocean strategy breaks the value-cost trade off. Value innovation is the cornerstone of the blue ocean strategy. Value innovation is innovation is more than innovation
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