This case study is about service marketing of Ramada Hotel Multan SUBMITTED TO: Mr. Nabeel Ahmed Lecturer Public Sector Strategy Air University‚ Multan Campus. SUBMITTED BY: BEENISH TARIQ MB-11-01 HAMAD NAJAM MB-11-28
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1. Build the management research question hierarchy for RAMADA RFS were eager to learn how to employ the right people and how to motivate those individuals. In planning‚ RFS wanted to include the “face-to-face employee input” with regard to hiring‚ training‚ and motivation. RFS must properly identify their dilemma and develop the management‚ research‚ investigative‚ and measurement questions. Based on the D. K. Shifflet survey of customer satisfaction‚ RFS could accurately state their management
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Single random sampling : a. Definition: Simple random sampling is the basic sampling technique where we select a group of subjects (a sample) for study from a larger group (a population). Each individual is chosen entirely by chance and each member of the population has an equal chance of being included in the sample. Every possible sample of a given size has the same chance of selection; i.e. each member of the population is equally likely to be chosen at any stage in the sampling process. b
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Purposive sampling Purposive sampling‚ also known as judgmental‚ selective or subjective sampling‚ is a type of non-probability sampling technique. Non-probability sampling focuses on sampling techniques where the units that are investigated are based on the judgement of the researcher. Purposive sampling explained Purposive sampling represents a group of different non-probability sampling techniques. Also known as judgmental‚ selectiveor subjective sampling‚ purposive sampling relies on
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Ramada Demonstrates Its Personal Best - A Case Study Ramada‚ like most mid-tier hotels‚ had become stagnant in customer service ratings. Management of Ramada Franchise Systems (RFS) knew that it was only a matter of time before ratings began to drop and true problems developed. RFS knew it was time to address the situation at hand. In doing so‚ RFS went to some of the leaders in customer service – Disney‚ Southwest Airlines‚ and Carlson Hospitality. RFS knew up front that one of the largest
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Sampling is the use of a subset of the population to represent the whole population. Probability sampling‚ or random sampling‚ is a sampling technique in which the probability of getting any particular sample may be calculated. Nonprobability sampling does not meet this criterion and should be used with caution. Nonprobability sampling techniques cannot be used to infer from the sample to the general population. The advantage of nonprobability sampling is its lower cost compared to probability sampling
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Sampling and Sampling Methods There are many research questions we would like to answer that involve populations that are too large to consider learning about every member of the population. How have wages of European workers changed over the past ten years? Questions such as this are important in understanding the world around us‚ yet it would be impractical‚ if not impossible‚ to measure the wages of all European workers. Generally‚ in answering such questions‚ social scientists examine a fraction
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Sampling Case Studies Case Study 1 on Sampling Sampling Hispanic Adults by Telephone1 Problem: Researchers wanted to determine how aware adult Hispanics in the San Francisco area are of product warning messages and signs concerning cigarettes‚ alcoholic beverages‚ and other consumer products. The researchers needed to contact a sample of them to interview. A Solution: “Respondents were sampled using…random digit dialing. This procedure…avoids the use of directories with their inherent problem
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Written Assignments: CS1_Ramada Demonstrates Its Personal Best Description: Read the Ramada Demonstrates Its Personal Best case study and answer the three discussion questions. Instructions: Write your responses to the discussion questions in a Word document and upload it for grading. 1 Build the management-research question hierarchy for Ramada. Ramada’s Management-Research Question Hierarchy Clarifying the Research Question Discover the Management Dilemma Trends show that customer satisfaction
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Evaluation Professor: Dr. Elidio T. Acibar Reporter: Evelyn L. Embate Topic: Sampling SAMPLING Measuring a small portion of something and then making a general statement about the whole thing. Advantages of sampling Sampling makes possible the study of a large‚ heterogeneous population It is almost impossible to reach the whole population to be studied. Thus‚ sampling makes possible this kind of study because in sampling only a small portion of the population may be involved in the study‚ enabling
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