Assignment Study reading titled ‘Continuous Learning about Markets’. Answer the following questions. 1. Why do firms lose touch with their markets/segments/customers? 2. Answer any one of the following two questions (2a or 2b) a. Evaluate one market segment of your company using ‘Table 1.Assessing the Learning Competency’. Identify top three areas for improvement and provide suggestions‚ or b. Map the learning process for one market segment of your company using the 9 questions given on page
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Indian Gold Loan Market Executive Summary Gold has long been a valued commodity‚ particularly in India where it is considered auspicious‚ and has been in use for centuries in the form of jewelry‚ coins and other assets. Though gold is a highly liquid asset‚ it wasn’t until recently that consumers leveraged it effectively to meet their liquidity needs. Lenders provide loans by securing gold assets as collateral. Compared with the rest of the world‚ in India the gold loan market is big business.
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6. Questionnaires Questionnaires or social surveys are a method used to collect standardised data from large numbers of people -i.e. the same information is collected in the same way. They are used to collect data in a statistical form. In Data Collection in Context (1981)‚ Ackroyd and Hughes identify three types of survey: 1. Factual surveys: used to collect descriptive information‚ i.e. the government census 2. Attitude surveys - i.e. an opinion poll - rather than attempting to gather descriptive
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QUESTIONNAIRE:- (Retailer Survey) Name of the shop: __________________________________________________ Retailer Name: ____________________________________________________ Address: __________________________________________________________ 1) Do you stock Amul Ice-cream? a) Yes b) No 2) If yes‚ what varieties of Amul Ice-cream do you preferred to store? a) Sticks b) Cones c) Cups d) Couple Packs e) Family Packs f) All of them. 3) If No‚ Why? a. Absence of packaging date b
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Questions for Discussion: What markets should Pepsi target for Aquafina? What recommendations would you make foradvertising objectives‚ message strategy‚ andmessage execution for Aquafina? What advertising media recommendationswould you make for Aquafina‚ and how wouldyou evaluate the effectiveness of those mediaand your advertising? What sales promotion and public relationsrecommendations would you make forAquafina? What recommendations would you make forpromoting Aquafina Sparkling
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A Project report On A study to understand market acceptability of Pepsi Atom In partial fulfilment of the requirements of Master of Management Studies Conducted by University of Mumbai “A study to understand market acceptability of Pepsi Atom” under the guidance of Prof. Rajesh Vyas in partial fulfillment of the requirement of Masters of Management Studies by University of Mumbai for the academic year 2012 – 2014. _______________ Prof. Rajesh Vyas Project Guide
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word the Swot analysis makes marketing more efficient. The Swot analysis of Pepsi (600ml) is as follows : Strengths- The major strength of Pepsi is that it is one of the biggest brands in the world. Pepsi is sold in over 150 countries ‚ it is an International drink. And because it is well known in so many countries ‚ the brand automatically has earned its name in the market and has become a very credible drink. Pepsi also has excellent branding and advertising strategies. A lot of Pepsi’s advertising
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offers the world’s largest portfolio of billion-dollar food and beverage brands‚ including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker‚ Tropicana‚ Gatorade‚ Frito-Lay‚ and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion‚ PepsiCo’s people are united by our unique commitment to sustainable growth by
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To Estimate The Market Size For CCS( Compliance Communication Software) – ZERO GAP Report By Subodh Nath Surendranathan (PGDM No. 12051) Work Carried at Leverage Consulting Pvt. Ltd.‚ Bangalore Submitted in partial fulfilment of the requirement of Summer Internship Programme Under the Supervision of Dr. Mousumi Sengupta M.A. in HRM‚ GradIPD & Ph.D. Professor - OB/HRM SDM Institute for Management Development Mysore‚ Karnataka‚ India (JUNE 2013) Table of Contents
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Aquafina History of the Brand The history of the company dates to the late 1980’s when Caleb Bradham‚ a Newbern‚ N.C. Pharmacist‚ created pepsi-cola and had the company legally registered in U.S.A by 1903. However‚ pepsi did not enter the Pakistani market until 1979.After being quite successful in the bevarge industry and seeing the vast potential the water industry had to offer. PepsiCo launched its mineral water brand Aquafina in 1994 Plants of the company in Pakistan There are many plants
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