I. EXECUTIVE SUMMARY * SITUATIONAL AND ANALYSIS BACKGROUND Chic-Boy™ is a new trademark and business model of Pier One Bar and Grill Holdings Corporation‚ the company behind the successful Pier One Bar and Grill restaurant chain in the Philippines. It is a quick-service restaurant that is a "cut above" fast food‚ with a cult-like following. Our concept focuses on quality‚ variety and service. Chic-boy’s pride is its Cebu Lechon Manok and Cebu Lechon Liempo marinated and stuffed with her band
Premium Franchising
is a direct impact to sales and therefore profitability. Our outlined marketing plan will work to strengthen these relationships and allow for a dialog with the channels that will be invaluable for our organization. It is evident that Allstar Brands needs a detailed marketing plan in order to positively progress in the future. Outlined below are the key areas in a marketing plan as well as suggestions for achieving our marketing objectives. B) Situation and Environment Analysis SWOT Analysis Strengths
Premium Marketing
…………………………………………………..8 3.0 Marketing Strategy……………………………………………………………9. 3.1 Mission………………………………………………………………..10. 3.2 Core Values and Philosophy…………………………………………..10 3.3 Marketing Objectives………………………………………………….10 4.0 Target Markets……………………………………………………………11-12 4.1 Targeting………………………………………………………………12 4.2 Positioning…………………………………………………………….12 4.3 Strategies………………………………………………………………13 4.3.1 Ansoff Strategies…………………………………………13-14. 4.3.2 Porter’s Generic Strategies…………………………………..15 5.0 Marketing Mix……………………………………………………………16-17
Premium Marketing Fast food Subway
this marketing plan. Ice cream is a seasonal product‚ due to this seasonal impact‚ GELATO’s marketing mix; the 4Ps (Product‚ Promotion‚ Price and Place) will change in different seasons. In general speaking‚ summer (period 7-9) is our peak season of sales while the others are off peak season. During the peak season‚ GELATO’s product will change in terms of flavour‚ scheduled production‚ packaging and cream content; there will be detailed information in the product part of this marketing plan. In
Premium Marketing
The Aqua E-Cigarette: Vietnam Marketing Plan 06 December 2013 III. Market Audit and Competitive Market Analysis I. Introduction II. The Product A. Evaluate the product as an innovation as it is perceived by the intended market 1. Relative advantage Electronic cigarettes‚ also called e-cigarettes‚ are battery-operated devices designed to be used just like regular cigarettes. Their operation is based on the atomization of a liquid solution of nicotine that gives users the feeling
Free Tobacco Smoking Cigarette
..….. 3 3.0 KFC Marketing Mix (7Ps) ………………………………..……..…….. 4 3.1 Product and Service ……………….………………………………… 4 3.2 Price………………………………………………………..………… 4-5 3.3 Place…….………………………….………………………………… 5 3.4 Promotion.…………………………………………………………… 5 3.5 People……………………………………………………………..…. 6 3.6 Process……………………………………………………………….. 6 3.7 Physical Evidence……………………………………………………. 7 4.0 KFC Marketing Objective…………………………….………………… 7 5.0 Marketing Strategy………………………………………………..……
Premium Fast food Hamburger Marketing
Analysis iii. Product Life Cycle III. Marketing Objectives iv. Sales/Market Share v. Profit vi. Product range vii. Geographic Representation viii. Exporting IV. Target Markets ix. Marketing approach x. Product differentiation xi. Market segmentation xii. Geographic xiii. Demographic xiv. Behavioural (product related) xv. Psychographic V. Marketing Strategies xvi. Product xvii. Price
Premium Marketing Smartphone
Ipad Marketing Plan Table of Contents I. Executive Summary II. Company Description/History III. Strategic Focus and Plan IV. SWOT V. Product Market Focus VI. Marketing Program VII. Financial Data and Projections VIII. Implementation Plan IX. Evaluation and Control Executive Summary The iPad is a strategic play by Apple to dominate the online publishing and distribution ecosystem from its own device-centric platform. It contains two significant innovations: * First‚ as you
Premium Apple Inc. Personal computer Steve Jobs
Gatorade Strategic Marketing Plan Table of content Executive summary 2 Introduction 3 Product presentation 4 Company description 4 Product description 4 The environment 7 PEST Analysis of Energy Drinks Industry 7 Market Analysis 10 Situation Analysis of Gatorade in the sports drinks industry 10 Past Marketing Efforts analysis 12 Competition 13 Target Market 15 Marketing Plan 18 Marketing objectives 18 Marketing strategies 18 Evaluation of the potential budget 25
Premium Gatorade Marketing Energy drink
[pic] Marketing Plan For FANatics Sports Bar & Grille Proposed by: Christina Moultrie Wilmington‚ NC Submitted to: December 09‚ 2011 Table of Contents I. Executive Summary…………………………………………………Pg: 3 II. Company Description…………………………………………….....Pg: 4 III. Strategic Focus and Plan…………………….....................................Pg: 4 & 5 IV. Situation Analysis…………………………………………………...Pg: 5 & 6 V. Market-Product Focus………...……………………………………
Premium Public house Alcoholic beverage Restaurant