The Ford Ka case introduces the fundamental problem of market segmentation and target selection. Ford’s problem does not fit the ‘textbook’ segmentation process since it developed the Ka before determining a target market for it. However‚ this is frequently the case‚ for example‚ when a firm copies a successful product idea (like Ford did) or wants to introduce an existing product in a new market to expand its geographical coverage. The case illustrates that even in this situation‚ market segmentation
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The primary decision Gilles Moynier must make is determining the target market for the Ford Ka. Effective targeting is highly dependent on meaningful segmentation‚ so selecting an appropriate segmentation methodology from the variety of alternatives is another important decision Moynier must make. Moynier’s decisions must align with Ford’s objectives and also unite all the major stakeholders behind the Ka. Once the Ka’s target is identified‚ Moynier can develop the product’s positioning‚ finalize
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was practiced. Cons: Max profits is not exploited because a fleet of cars to service a range of geographic‚ demographic‚ psychographic‚ behavioral and attitudinal segments is unavailable. Which segmentation approach should be used for the Ford Ka? Demographic segmentation was advocated by management due to its historical success and the fact that data was accessible. However‚ demographic focus group results contradicted management’s view. The 40-44 year old group comprised a 32% share. Attitudinal
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Assessment Criteria Aspect 1 Aspect 2 Aspect 3 Total DCP CE Aim: The aim of this practical is to plot and investigate the pH titration curves for the titration of a strong acid with a strong base and of a weak acid with a strong base‚ and find Ka of the weak acid. Procedure: Part I 1. Pour 30 ml of the HCl solution of unknown concentration in a 100 ml beaker. 2. Add a stirring magnet. 3. Place the beaker on the magnetic heater and activate the rotating motor but not the heater. 4. Insert the
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BEAMING FACETS OF SANSKRIT “This (i.e. Panini’s) grammar‚ which dates from somewhere round 350 to 250 BC‚ is one of the greatest monuments of human intelligence. It describes with the minutest detail‚ every inflection‚ derivation and composition‚ and every syntactic usage of its author’s speech. No other language‚ to this day‚ has been so perfectly described. L. Bloomfield‚ Language : p.11 “The Romans……
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PAPER I ENGLISH – PAPER I GEOGRAPHY – PAPER I/KASHMIRI – PAPER I/ SANSKRIT – PAPER I CHEMISTRY – PAPER I MATH – PAPER I STATISTICS – PAPER I URDU – PAPER II/DOGRI – PAPER II POLITICAL SCIENCE & INTERNATIONAL RELATIONS – PAPER II HISTORY – PAPER I BOTANY – PAPER-I ARABIC – PAPER I/HINDI – PAPER I/PERSIAN – PAPER I PUNJABI – PAPER I SOCIOLOGY – PAPER I ZOOLOGY – PAPER I Afternoon Session 02.00 P.M. to 05.00 P.M. (3) GENERAL ENGLISH ESSAY PUBLIC ADMINISTRATION – PAPER I GEOLOGY – PAPER I PHYSICS – PAPER
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Ford KaThe launching team of Ford Ka is facing a changing marketplace for innovative and fresh approaches to segmenting the small car market with attributes that could resonate with the evolving markets. It is recommended that the team should segment their market based on life style and behaviors (i.e. psychographic) to target Freedom Lovers and Attention Seekers then later stage Sensible Classics as below: Stylish and modern urban and suburban individual with acceptable income levels; this group
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below about how historians have gone about trying to pinpoint the date when Panini lived. Panini was a Sanskrit grammarian who gave a comprehensive and scientific theory of phonetics‚ phonology‚ and morphology. Sanskrit was the classical literary language of the Indian Hindus and Panini is considered the founder of the language and literature. It is interesting to note that the word "Sanskrit" means "complete" or "perfect" and it was thought of as the divine language‚ or language of the gods. A
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The Basics Yes / Ay-wa/naam No / La’ Thank you / Shu-kran No thanks / La shu-kran Please / Min fadlak / min fadliki (M/F) Let’s go / Ya-llah God willing / In-sha-la Sorry‚ excuse me / Af-wan‚ muta’assif Hello / Salam alaykoom Hello (in response) / Wa alaykoom salam Good morning / Sabahh el-kheer Good morning (in response) / Sabah in-nuwr Good evening / Massa’ el kheer Good evening (in response) / Massa’ in-nuwr Welcome / Ah-hlan wa sah-hlan Welcome (in response) / Ahh-lan beek/beeki
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Type of kafalah in general‚ kafalah contract may be classified into two categories 1. Kafalah bi al-mal‚ it is a guarantee for property or finance; 2. Kafalah bi al-nafs‚ it is a guarantee for one’s self Kafalah bi al-mal may be divided into three main categories as follows: 1. Kafalah bi al-dyn‚ it is a guarantee for a debt owned by a party. It is meant to guarantee for the settlement of the debt by the guarantor should the guaranteed party is in default; 2. Kafalah
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