Assignment 3 – BMW: The Hire Series Submitted by: Chaitra B PGDM No: 10014 What? The eight short-film series on the internet by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment‚ while showcasing the absolute limits of automotive high-performance exclusive to BMW. Over 100 million film views and numerous awards later‚ The Hire film series served as further proof that when it comes to innovation and technology‚ BMW has always been ahead of
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HBS CASE: BMW FILMS 1. How fit is the BMW brand at the time of the case? Are there any reasons to anticipate undesirable financial performance in the future? Answer: Before the mid-1970s‚ BMW had been regarded by most Americans as a niche foreign car manufacturer. However‚ in the late-1970s‚ BMW had emerged as on of the hottest luxury brand in North America. BMW has many strong competitors and almost lose America market in 1992. BMW took many actions such as introduce new models‚ change
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Slessors poetry is distinctive in that it evokes string images by emphasising the mood and the setting of his subjects. He uses poetic devices such as personification‚ metaphors and sound to highlight his philosophical views on life. Slessors philosophical view is evident in the poems "North country". "North Country" demonstrates the lack of concern towards the country land enforced by loggers. It ’s a discovery of change from a peaceful country environment to the harsh and cruel takeover by technological
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1. Was the BMWFilms idea a good one? It is a good idea per se. The “buzz” surrounding the films effectively contributed to BMW’s brand mystique. Consumers are used to treating ordinary advertisements with skepticism and distrust but perceiving short films to be entertaining. The relatively hard access to the film guarantees the demographic target of the viewers (the young generation). This hopefully protects the old rich customers (BMW’s most loyal and most
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Jessica Wang English 106 10 April 2008 Robert Neville is the last normal living man in the world. The all of New York City is in ruins. How long can Robert Neville survive alone with his dog in a world of vampires and how long do you think you can live in this case? The film‚ I Am Legend is a post-apocalyptic science fiction film directed by Francis Lawrence and starring Will Smith. It was released on December 14th‚ 2007. This film is actually the third adaptation of Richard Matheson’s novel
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TODD BRODER EXECUTIVE PRODUCER / DIRECTOR Member of the Academy of Television Arts & Sciences Member of the Producers Guild of America 917.701.2052 / b3todd@gmail.com / www.broderville.com TELEVISION Dual Survival The Marriage Ref My Fios Home (Exec Producer) Operation Salvage (Showrunner) Bodyguards (Showrunner) It’s All Geek to Me (Showrunner) Don’t Sweat It (Showrunner) Food Trip with Todd English (Prod) WifeSwap Throwdown with Bobby Flay Honey‚ We’re Killing the Kids The Agency While You Were
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Gallery in Beijing‚ China and The Wellington City Gallery in Wellington‚ New Zealand. Moffatt first gained significant critical approval when her short film Night Cries was nominated for formal competition at the 1990 Cannes Film Festival. Her first feature film‚ beDevil‚ was also chosen for Cannes in 1993. In 1997‚ she was invited to exhibit in the Aperto section of the Venice Biennale. Her Major exhibitions are listed below: Date Exhibition 1989 First solo exhibition at the Australian Centre for
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1. Feature Article Celebrating the festival of Black Nazarene in the Philippines The Black Nazarene or Nuestro Padre Jesús Nazareno that has came all the way from Mexico through a galleon is a life-sized‚ dark-colored‚ wooden sculpture of Jesus Christ which has been known to be miraculous by majority of the people‚ especially its Filipino devotees. The black Nazarene is currently enshrined in the Minor
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Building a sense of Nationalism Through Third Cinema It is more than just merely plausible that Third cinema can be used as a vehicle to build a sense of nationalism for Barbadians and the wider Caribbean. Fed on a steady diet of commercial cinema from the developed world‚ former colonies have acquired the taste for such. This is evident in the numbers that attend the Cinemas to watch blockbusters of their favorite stars while the local productions are left with the scrapes of the viewership fraternity
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English feature article draft In the film ‘Beneath Clouds’‚ Ivan Sen exposes the troublesome lives of two young indigenous adolescents in a small rural community of northern New South Wales. Throughout the film Lena (Diannelle Hall) and Vaughn (Damian Pitt) travel on a journey not only to escape their alcohol and abusive pasts but also on a spiritual journey to find where they truly belong in this world. This sounds good but you should make your reading more clear so that it underpins the whole
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