Sales Promotion Techniq Axia College of University of Phoenix Sales Promotion Techniques Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. As a reward‚ marketers offer something of value to those responding generally in the form of lower cost of ownership for a purchased product (e.g.‚ lower purchase price‚ money back) or the inclusion of additional value-added material
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Discuss and illustrate by way of examples the role that a sales person plays in modern marketing organisations There are various types of personal selling jobs‚ and the role of personal selling can vary from one company to another. Selling is one of the oldest professions in the world. The person in charge of the sales go by many names: salespeople‚ sales representatives‚ account executives‚ sales consultants‚ sales engineers‚ agents‚ district managers‚ marketing representatives‚ and account development
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http://www.teachingenglish.org.uk/sites/teacheng/files/shop_b.pdf http://www.teachingenglish.org.uk/sites/teacheng/files/shop_a.pdf B Customer * * Return the shopkeeper’s greeting and ask if they sell English newspapers. * * Ask if they sell stamps. * * Say no‚ for England. * * Say you’d like three stamps and three postcards. Ask how much the postcards are. * * Comment that they’re expensive. * * Say yes‚ that’s all‚ thank the shopkeeper
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Brock McKinnon Feb. 12‚ 2004 Sales Ethics What are they and how can they be better Followed? To fully understand the nature of the question posed one must know the meaning of ethics. Webster ’s dictionary defines ethics as the philosophical study of the moral value of human conduct and of the rules and principles that ought to govern it; moral philosophy‚ the moral fitness of a decision‚ course of action‚ etc. Basically‚ I believe ethics is how one makes a decision according to the social
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1. What are the pros and cons of Mr. Evans’s e-commerce strategy? What is the best argument that Ms. Miko can make to keep her sales force intact? In your opinion‚ should Cardinal Connectors Inc. eliminate its sales force? Explain. 2. Assume your company‚ which sells paper products‚ has 60 percent of the business at your largest account. What factors would make it relatively easy for you to get a larger share of that customer’s business‚ and what factors would make it harder? 3. One manufacturer
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Studies Korean Red Ginseng Enterprise – Sales and Inventory System (J. De Leon‚ M. Ferrer‚ 2001) Under the Koread Red Ginseng Enterprise Sales and Inventory System‚ the researchers came up with a computerized sales and inventory system. The proponents used database to easy access of files and for easier and faster processing of the selling and inventory transaction. The program was designated to generate reports such as monthly reports‚ inventory reports‚ sales invoice and list of items. In connection
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Advantages of Sales Promotion Sales promotions have a significant effect on the behaviour of consumers and trades people. Such promotions can bring in more profits for the manufacturers because they permit price discrimination. 1. Price discrimination: Producers can introduce price discrimination through the use of sales promotions. They can charge different prices to different consumers and trade segments depending on how sensitive each segment is to particular prices. Coupons‚ special sales events
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SALES PROMOTION PROJECT OF KURKURE Launched in 1999‚ this perfect ’namkeen’ snack‚ fully developed in India‚ has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008] Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is the flagship of Frito Lay’s Indian division. It is marketed by Hirani Industries Corp. (USA incorporated company)in Kenya. It is one
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Examination Paper: Sales Management IIBM Institute of Business Management 1 IIBM Institute of Business Management Examination Paper MM.100 Sales and Distribution Management Section A: Objective Type (30 marks) This section consists of Multiple Choice questions & short notes type questions. Answer all the questions. Part one questions carry 1 mark each & Part Two questions carry 5 marks each. Part One: Multiple Choices: 1. Out of the following which gap arise when the sales force does not
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The term Sales Promotion broadly refers to all those promotional activities which are undertaken to stimulate interest‚ trial or purchase of a product by the end user or other intermediaries in between. Besides advertising and personal selling‚ all other activities undertaken to promote a product can be classified under sales promotion! | |According to the Institute of Sales Promotion‚ "Sales Promotion comprises that range of techniques used to attain sales or marketing objectives in a cost effective
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