to the customers to meet those needs. The market now determines what the manufacturer produces or the retailer sells and information collected from customers provides the basis for the focus for all organisational activities. Do not make assumptions about customers and their needs‚ ensure that you identify just who your customers are and what their needs are. Communicate with them often and regularly. Go directly to your customers for the information you need for information on customers priorities
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A PROJECT REPORT ON “JOB SATISFACTION” Submitted by RUCHI KUCHERIA In Partial Fulfillment of the Requirements of MBA Program (HUMAN RESOURCE) Batch (2011-2013) DECLARATION I‚ the under signed RUCHI KUCHERIA hereby declare that the Project Work entitled “ JOB SATISFACTION FOR NEZONE INDUSTRIES LIMITED” undertaken during the Period For 6 weeks is the result
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market‚ competing for the target customers. • The degree of market orientation of an enterprise may well impact its overall business performance‚ both in the context of young and small enterprises and in the process of launching new products. • Venture capitalists will look at: – How the enterprise plans to enter the market – Which target groups will be adressed – How the firm„s product or service offers will be communicated and distributed to potential customers. • Marketing activities of
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inside the property cost a lot of money. It is therefore important that these do not merely increase the footfall for its own sake‚ but actually contribute to the increased sales of the tenants by driving traffic to their stores. Typically‚ when we talk of mall marketing‚ we talk about increasing the footfalls and prolonging customer visits. Mall managers focus on events such as fashion shows for women‚ concerts for teenagers‚ car shows for men‚ and cartoon-character-themed events for children. These
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SALES Chapter 1 Nature and From of The Contract ------------------------------------------------- Art. 1458: By the contract of sale one of the contracting parties obliges himself to transfer the ownership of and to deliver a determinate thing‚ and the other to pay therefore a price certain in money or its equivalent. ------------------------------------------------- ------------------------------------------------- A contract of sale may be absolute or conditional. COMMENT: 1)
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IMC: Integrated Marketing Communications. Involved coordinating the various promotional elements and other marketing activities that communicate with the firm’s consumer Promotional mix elements: Advertising PR Sales Promotion Personal Selling/Direct Marketing Marketing mix: Promotion Product: the package. Ex: little kids go for cereal with pretty pictures Place/Distribution: what kind of store would product be sold in. Ex: Martha Stewart selling products at Kmart when Macys would better Pricing:
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“Employee Satisfaction in Kotak Mahindra” Certificate This is that the project titled “Employee Satisfaction in Kotak Mahindra” is an academic work done by “Amit kumar shah” submitted in the partial fulfillment of the requirement for the award of the Degree of BBA from MAIMS .It has been completed under the guidance of MR. JAGAT JYOTI BARUA . We are thankful to Kotak Mahindra for having allowed our student to undergo project work training . the authenticity of the project work will be examined
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Methods of Promotion Table Promotion Method | Defined | Example of organisations that have used this type of promotion | What are the advantages of using this for a small business? | What are the drawbacks of using this for a small business? | Television | Advertisements on television using sound and vision to attract a certain audience during certain programmes ad breaks | Volkswagen with a new 2012 beetle is shown at 10pm whilst hotel GB is on a new and largely popular programme | Have huge
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solution to the problems. \ DATA SOURCE Research included gathering both Primary and Secondary data. Primary data is the first hand data‚ which are selected a fresh and thus happen to be original in character. Primary Data was crucial to know various customers and past consumer views about bikes and to calculate the market share of this brand in regards to other brands. Secondary data are those which has been collected by some one else and which already have been passed through statistical process. Secondary
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Analysis and Interpretation: Demographic Factors: Age Of the Respondents: Age of Respondents Less than 25 35-45 25-35 More than 45 Total Frequency 14 23 9 4 50 Percent 28.0 46.0 18.0 8.0 100.0 Age Of Respondents 25 20 15 10 5 0 14 9 4 Frequency 23 ANALYSIS: From the survey it was found that amongst 50 respondents a) b) c) d) 28% of the respondents are less than 25 years old. 46% of the respondents are between 25 and 35 years of age. 18% of the respondents are between 35 and 45 years of
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