Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ‚which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher‚Sales Promotion & Modern merchandising‚TMH‚1968) * In a specific sense ‚sales promotion includes those sales activities that supplement both personal selling and advertising and coordinate them and help to make
Premium Marketing Sales promotion
Effective Presentations In order to deliver a passionate‚ charismatic presentation‚ it is necessary to carefully rehearse and prepare beforehand. As introduced by “Preparing to Be Real‚” there are several strategies during rehearsal which can help better connect the speaker with the material and his/her charisma: (1) find and rehearse its essence‚ by running through the high-level structure of the speech in a short duration (learning what’s important and what’s not)‚ (2) focus on the opening
Premium Nonverbal communication
What it takes to be a Good Sales Rep I chose to write about what it means to be a good sales representative. I have always wanted a career in sales and am very good at it. Since I was 21 I have been involved in some type of sales career. The most interesting of all was being a sales representative for Roadshow Marketing and traveling to different parts of the United States. Of all of the places I have traveled‚ Atlanta was the coolest gift mart I attended. A sales representative can make a
Premium Sales Customer service Consultative selling
Introduction: Having received an interview for a job as a marketing assistant in a well-known business‚ as part of the interview process I will have to make a presentation for a product worth launching. For this to work‚ I will have to show that I have understood the marketing objectives and be familiar with what a marketing mix is. What are mission statements? Mission statements are the aims and purpose of an organisation. A mission statement lets the employees and costumers understand what
Premium Marketing Customer Coffee
Sales Promotion Sales promotion is any initiative undertaken by an organisation to promote an increase in sales‚ usage or trial of a product or service Sales promotions are varied. Often they are original and creative. Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidating promotion. For example if a loaf of bread is priced at $1‚ and cost 10 cents to manufacture‚ if you sell two for $1‚ you are still in profit - especially if there is a corresponding increase in sales.
Premium Sales promotion Marketing Customer relationship management
UG2 Marketing Sales Promotion Sales promotion is one of the five aspects or elements of promotional mix. Promotional elements are advertising‚ personal selling‚ public relations‚ sales promotion and direct marketing. Sales and promotion is the fourth one. Sales promotion is a fast process that makes the people to be aware of some kind of good and services and increases their interests in buying those good or service‚ sales promotion is for all kind of customers. Sales promotion is one of
Premium Sales promotion Marketing
I. How Do Businesses Compete? （Q1‚Q2) 1. Business strategies are primarily concerned with allocating resources across functional activities and product-markets to give the unit a sustainable advantage over its competitors. 2. The unit’s core competencies and resources‚ together with the customer and competitive characteristics of its industry‚ determine the viability of any particular competitive strategy. 3. Most SBUs pursue a single competitive strategy—one that best fits their market environments
Premium Marketing
EFFECTIVE PRESENTATION Introduction Presentation is the practice of showing and explaining the content of a topic to an audience or learner. The term „presentation‟ is capable of giving butterflies-in-thestomach. This is because while making a presentation we are exposed to our audience‟s judgment and this is a frightening thought for most. While experience and command over the subject can make a great deal of improvement to a presentation‚ a quick reference to the right presentation skills resources
Premium Audience theory Audience The Speaker
Chapter 3 RESEARCH METHODOLOGY AND SYSTEM DESIGN a. Methods of Research Used …………………………………..21 b. Data Gathering Instrument ………………………….……….22 c. Analytical Tools ………………………………………….…..23 Chapter 4 ANALYSIS‚ INTERPRETATION AND PRESENTATION OF DATA a. The Existing System …………………………………………24 b. The Need to Develop the Proposed System …….…………..24 c. Objectives of the Proposed System ………………………….25 d. Prospective Users Beneficiaries ……………………………..25 e. The Components
Premium Computer software Computer Point of sale
Hegemony in Mass Media Hegemony is prevalent in every mass broadcasted/published type of media in America. It is the acceptance of ideals that trickle down from the people in power to those without power or those that have little power. This concept is what causes us to accept ideas such as objectifying women in commercials and television. It’s what makes the American public accept social stratification and mild to intense segregation. This idea of hegemony affects the way we think and what our
Premium Idea Social class Mass media