Does excessive sales promotion result in dilution of brand equity? Group 4 Amandeep Singh Gandhi Chetna Kirtan Acharya Murthy BBTGS Ravish Malik Sirish CP Vivek Singh Contents What is sales promotion? Why is it required? Decisions involved in sales promotion Types of sales promotion Sales promotion to be used at different stages of the product lifecycle Direct and interactive marketing A special case: Intrusive sales promotion Conclusion What is Sales Promotion? Sales promotion is
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Promotion Mix • Personal Selling‚ Product‚ Sales Promotion The promotion mix was great going into the 21st century. There is not much personal selling in Krispy Kreme. Instead‚ customers come in with the brand awareness of the doughnuts. The store emphasizes its original glazed doughnuts but other than that not much personal selling goes on. Product giveaways are held at grand openings to improve knowledge of Krispy Kreme products. On certain occasions Krispy Kreme sells a special flavored doughnut
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2. Know the factors involved in buying used small buses for sale Used small buses for sale can make an incredible tour bus for your group or small orchestra‚ allowing you to get all your band associates‚ roadies‚ and musical instruments between coasts in great comfort. Although this team bus for sale is small‚ it is strong and spacious and you can change the interior to meet your riding needs‚ as well. You can achieve this‚ by removing some of the seating and adding cabinets‚ tables‚ and even beds
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♪ Intonation ♪ Intonation contours in English Not all rises and falls in pitch that occur in the course of an English phrase can be attributed to stress. The same set of segments and word stresses can occur with a number of pitch patterns. Consider the difference between: • You’re going. (statement) • You’re going? (question) The rise and fall of pitch throughout is called its intonation contour. English has a number of intonation patterns which add conventionalized meanings
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can be used (Askew and Smith-Stoner‚ 2001). RELATED STUDIES Point-of-Sale System Basics for Retailers For entrepreneurs‚ the ka-ching of the cash register has long been the sound of music. But today the cash register of even the smallest business may be attached to a computer via "point-of-sale" (POS) systems. These systems have grown in popularity over conventional cash registers because they don’t just ring up sales. They amass vital‚ real-time information about your inventory and customers
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Three Steps to Effective Sales Promotions Get customers out of a holding pattern with a top-notch campaign. BY Barbara Findlay Schenck | FROM Business on Main| January 31‚ 2010| 0 Comments | Getting customers to plunk down cash or credit cards remains a painfully slow process in this struggling economy. And that’s precisely why it’s important--and always will be--to lure potential buyers with promotions. In fact‚ coming up with attractive promotions has become a bigger deal than ever. When done
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The China Incident As a contemporary Australian Drama‚ The China Incident‚ directed by Daniel Evans and performed at The Cremorne Theatre on the 13th of February‚ 2013‚ replicates modern day realities in a humorous demeanour. The play‚ driven by success‚ fear and family‚ explores modern day issues in which it is told that success is deemed to be important in society‚ and a person is either successful with their family or in their career. The China Incident successfully communicates these themes
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Cardiff Metropolitan University CSM Innovation and Entrepreneurship Formative Elevator pitch Student name – maximum four per group (INTRODUCTION) Passion for the idea YAINGY “It is estimated up to 5% of teenagers are diagnosed with depression.” (Wales Online‚ 2012). One article that we have read‚ suggests that we should look at the US for ideas for prevention strategies and effective early intervention. Summer camps are popular in the US‚ and we want to adapt this idea for Wales. We believe that
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M3- how sales techniques and good customer service have evolved in the organization Sales techniques and good customer service have changed so much that customers are getting the right support they need with the product. In the last few years‚ Currys did not train its staff to a high level of standard but now it is expected that when a customer directly goes into a store‚ the staff will do their best to deliver good customer service using knowledge of what they already know about the product.
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every business. Sales professionals must try their level best to satisfy customers for them to come back again to their organization. After sales service refer to various processes which make sure customers are satisfied with the products and services of the organization. The need and demand of the customers must be fulfilled for them to spread a positive word of mouth. In the current scenario‚ positive word of mouth plays an important role in promoting brands and products. After sales service make
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