is typically designed to "Pull" merchandise through the channel whereas ________ is designed to answer customer questions and to persuade buyers to sign purchase orders. a. sales promotion‚ advertising b. price‚ personal selling c. advertising‚ sales promotion d. personal selling‚ sales promotion e. advertising‚ personal selling 2. An advantage of personal selling is not: a. two way communication. b. reaching a massive number of people quickly. c. detailed explanation
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Sales Promotion Techniques There are many sales promotion techniques that marketing firms direct toward trade and consumers. Sale promotions in trade are focused on the channels of which the product will be distributed. In a sale promotion with consumers it is directly towards someone. Various classifications of sales promotion techniques include discounts and deals‚ increasing industry visibility‚ price-based consumer sales promotions‚ and attention-getting consumer sales promotions. Discounts
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Personal sales is executed with a combination and deep understating of the marketing approach‚ persuasion techniques and utilizing emotional intelligence to match specific needs of the product-customer relationship. Building a service based product such as most in the hospitality sector‚ personal sales happens along every step from a guest booking a reservation to the check out ensuring in quality relationship. By the use of sales management with organized structure and personal selling with the
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Joe Raymond is a sales manager at Granite‚ Rock and Sand‚ and is in jeopardy of losing his job if he does not improve his unit’s sales performance. Joe cannot afford to lose his job because he will not be able to pay his mortgage on his new home. He began to interview candidates for a vacant position in this unit‚ where he is approached by a candidate‚ Jessica Morris‚ a former employee of Granite’s competitor‚ Silt‚ Sand and Such. She offered Joe inside information on Silt‚ Sand and Such that would
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Percent-of-Sales Method The percent-of-sales method is a technique for forecasting financial data. When forecasting financial data for strategic planning‚ budgeting‚ or for developing pro forma financial statements‚ analysts can use the percent-of-sales method of forecasting to create reasonable projections for certain key data. The idea is to see how a financial statement account item relates historically to sales figures‚ and then to use that relationship to project the value of those financial
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................................. 2 Creating sales organizational structures ....................................................................................................... 3 Gaining greater job ownership and commitment from salespeople ............................................................ 4 Shifting sales management style from commanding to Coaching................................................................ 4 Leveraging for sales success .....................................
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Is Sales Ethics an Oxymoron? Introduction It has been said that sales ethics is an oxymoron. In this paper‚ this topic will be discussed. First‚ what is an oxymoron? It can be explained as the bringing together of two apparently contradictory concepts such as ’a great defeat ’ or ’humiliating honor ’. From this topic‚ it is saying that sales ethics is an oxymoron which indicates that there is no ethic in sales. It is suggesting that sales are in some degree unethical. For example‚ it may believe
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Sales Promotion Techniques Mary McDonald Marketing firms use several key sales promotion techniques directed towards trade and consumers. The different sale promotion techniques are discount and deals‚ increasing industry visibility Price-based consumer sales promotions and attention-getting consumer sales promotions. Each sale may be uses in different ways but they all have the same common goal to increase sales. Whether the technique increases the awareness of the item by advertising
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system used by the company is the sales system and integrated it with a inventory system‚ this system handle various operations. Spectrum Grains Trader and Rice Miller is owned by Mr. & Mrs. Engr. Edwin Subillaga‚ it was establish on year 1989‚ there main office is located at Aglipay Street Kabacan‚Cotabato and there factory and basement is sited at Lower Paatan Kab.‚ Cot. Spectrum main product is rice; they are the major suppliers of rice in place and some other areas. Sales and Inventory System
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The Sales and Inventory System is creating a web-based system. Advanced system on sales provide more reliable recording of sales of the company with comparison to its actual cost. Sales and inventory makes the company more productive‚ efficient and convenient to the company and its client. The system is meant to help the people show to their customers more relevant items‚ hoping to expedite and increase the sales and most importantly to increase the profit of the company. With the aid of sales and
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