Product Orientation to Solution Orientation: A Journey Most industrial goods manufacturers and other organizations operating in B2B markets currently face testing times owing to bad economic conditions. While the economic downturn threatens the growth of a lot of these B2B businesses‚ other factors have also emerged that have contributed to this situation of the “perfect storm”. Increased price competition from the traditional low-labour countries‚ increased product quality levels from these same
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commonly referred to as production‚ sales‚ marketing‚ and societal marketing orientations. The production orientation focuses on internal efficiency to achieve lower prices for consumers. It assumes that price is the critical variable in the purchase decision. A sales orientation assumes that buyers resist purchasing items that are not essential and that consumers must be persuaded to buy. The marketing orientation is based on an understanding that a sale predominantly depends on the customer
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www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 4‚ No. 3; June 2012 The Effect of Alternative Market Orientation Strategies on Firm Performance Eric T. Micheels (Corresponding author) Assisstant Professor‚ Department of Bioresource Policy‚ Business & Economics University of Saskatchewan‚ Canada E-mail: etm550@mail.usask.ca Hamish Gow Professor of Agribusiness‚ College of Business‚ Massey University‚ New Zealand E-mail: h.r.gow@massey.ac.nz Received: February 6‚ 2012 doi:10
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The End of AT&T’s Absolute Advantage in iPhone Sales The iPhone is the most sought-after smartphone on the market today. Since 2007‚ the iPhone is currently available only through AT&T. For years‚ there have been rumors that other wireless providers‚ such as Sprint‚ T-Mobile or Verizon Wireless would get the iPhone. In October‚ the Wall Street Journal reported that Apple is in the process of producing an iPhone that will be available to Verizon Wireless customers beginning in 2011. With
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Index Abstract: 2 Market orientation: 2 Benefits of market orientation 3 Barriers to marketing orientation 5 Market orientation concept for new business: 6 Effects of market orientation on the existing business: 7 Mass marketing: 8 Role of mass marketing in developing tactical action programmes 8 Advantages of Mass Marketing: 9 Limitations of mass marketing 9 Market Segmentation: 9 Advantages of Market segmentation 11 Disadvantages
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The evolution of marketing concept is from production orientation to sales orientation‚ continuously it becomes market orientation and societal market orientation (Pride et al. 2007). So‚ the purpose of this essay is to discuss what market orientation is and whether market orientation is sufficient for business success in the business world. This essay has divided into three parts‚ which are introduction‚ body and conclusion. Market orientation is “an organisationwide commitment to researching and
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instructions for authors and subscription information: http://www.tandfonline.com/loi/rjmm20 From market orientation to brand orientation in the public sector a Johan Gromark & Frans Melin a b Lund University‚ Sweden b Lund University‚ Sweden Published online: 02 Sep 2013. To cite this article: Johan Gromark & Frans Melin (2013) From market orientation to brand orientation in the public sector‚ Journal of Marketing Management‚ 29:9-10‚ 1099-1123‚ DOI: 10.1080/0267257X.2013.812134
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Summary One of the cutting edge innovations is marketing orientation in the field of Business Administration. A lot of companies are adapting this technique to attain their organizational goal. Automobile industries like BMW‚ Mercedes Benz‚ Audi‚ Volkswagen etc are already implemented this method in their profile. In this context‚ how can implement marketing orientation in any industry with an example of an automobile company BMW’s procedure. In accordance with the steps included market
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one of the most interesting and challenging subject to be studied. In either undergraduate or graduate degree‚ it does make any difference. Likewise‚ in this paper a subject of being market orientation is being discussed. According to many experts and studies‚ there is no clear cut definition to Market Orientation. The reason is that the term is very broad and subjective due to its practices and sophisticated world of human. However‚ there are still basic criterions for such term. And such criterions
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Heiens / Market Orientation Market Orientation: Toward an Integrated Framework Richard A. Heiens University of South Carolina Aiken Dr. Richard Heiens is Assistant Professor of Marketing at the University of South Carolina Aiken‚ School of Business Administration‚ 471 University Parkway‚ Aiken‚ SC 29801. (803) 641-3238. RichardH@Aiken.SC.edu EXECUTIVE SUMMARY "Market orientation‚" may actually encompass several different approaches to the strategic alignment of the organization with the external
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