Examination Paper of Marketing Management IIBM Institute of Business Management 1 IIBM Institute of Business Management Subject Code-B-104 Examination Paper MM.100 Marketing Management Section A: Objective Type (30 marks) ------------------------------------------------- This section consists of Multiple Choices & Short Notes type Questions. ------------------------------------------------- Answer all the Questions. ------------------------------------------------- Part one carries
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2. Know the factors involved in buying used small buses for sale Used small buses for sale can make an incredible tour bus for your group or small orchestra‚ allowing you to get all your band associates‚ roadies‚ and musical instruments between coasts in great comfort. Although this team bus for sale is small‚ it is strong and spacious and you can change the interior to meet your riding needs‚ as well. You can achieve this‚ by removing some of the seating and adding cabinets‚ tables‚ and even beds
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Nature of the Work for Real Estate Brokers and Sales Agents One of the most complex and significant financial events in peoples’ lives is the purchase or sale of a home or investment property. Because of the complexity and importance of this transaction‚ people typically seek the help of real estate brokers and sales agents when buying or selling real estate. Real estate brokers and sales agents have a thorough knowledge of the real estate market in their communities. They know which neighborhoods
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can be used (Askew and Smith-Stoner‚ 2001). RELATED STUDIES Point-of-Sale System Basics for Retailers For entrepreneurs‚ the ka-ching of the cash register has long been the sound of music. But today the cash register of even the smallest business may be attached to a computer via "point-of-sale" (POS) systems. These systems have grown in popularity over conventional cash registers because they don’t just ring up sales. They amass vital‚ real-time information about your inventory and customers
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compared to Benetton and Gaps Question 1.2 – Operating Economics Comparisons indicate that: Inditex is less liquid than H&M‚ as it has more fixed assets and quick turnover Inditex is more efficient in generating a greater profit per euro of sales; that is because COGS and operating expenses are lower than those of H&M Mainly because of in-house production and lower advertizing expenses Question 1.3 Capital Efficiency Inditex’s relative capital efficiency is lower than that of H&M due to
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Small Business Management Mini Case 1. Suchin’s main problem is that the international products are a huge hit in this location‚ while the American products are not selling as well as he expected. Suchin can do a couple things to solve this issue. The first would be to put more of a focus on promoting the American foods that his company sells. By altering marketing of sales and promotions of their American stock‚ they can bring a focus to that area and provide an incentive for consumers to purchase
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Three Steps to Effective Sales Promotions Get customers out of a holding pattern with a top-notch campaign. BY Barbara Findlay Schenck | FROM Business on Main| January 31‚ 2010| 0 Comments | Getting customers to plunk down cash or credit cards remains a painfully slow process in this struggling economy. And that’s precisely why it’s important--and always will be--to lure potential buyers with promotions. In fact‚ coming up with attractive promotions has become a bigger deal than ever. When done
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Sample Sales Plan for a John / Jane Doe October 26‚ 2010 2011 Sales plan - Draft v1.0 Vision 3-5 years To stay in the top 5 producers nationally‚ make Presidents Club every year. Produce $5M annually‚ earn $350K /year minimum Mission Every customer a strong reference Objectives – 2011 1. Increase my sales from $1.5M to $3.0M 2. Open up minimum of 3 new major accounts‚ each with revenue potential of $1M each annually. 3. Increase number of active accounts from 50 to 70
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Upgrading Legacy Point-of-Sale Systems: The compelling business case for next-generation POS An Epicor|CRS White Paper Abstract A store’s point-of-sale system is a company’s gateway to valuable information. When a store POS system isn’t able to share valuable information about customers‚ sales‚ and operations with other parts of the organization‚ it can impact the bottom line. Table of Contents Why upgrade your POS? The risks of legacy POS systems Lack of integration with other key operational
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Discuss the importance of recruitment and selection of sales people. What are some of the problems associated with selecting the wrong person for the job? Sales people are the front line of many businesses in the sales division. If a business has a shop front where customers come and have to inquire about potential purchases‚ current purchases or prior purchases then more often than not a salesperson is their first port of call. While it may appear that technology and self service are up and coming
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